4.20 Marketing Plan Framework (To Be Done With Your Team)
Release Date: 11/12/2025
Eric Gilboord Interviewed On First Time Sellers
Sell Your Business 4 Millions
This is an interview I did, developed for first time sellers to help them better understand the world of selling their company. As 95% of Gen X and Boomer Owners have never sold a business before, they are entering a world they know nothing about. This new world is filled with pot holes, landmines and real danger. The more you know the better equipped you'll be to not only survive but ideally thrive. And sell your business successfully. NOTE To sell your business now or to prepare properly for a successful sale .
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The AI Multiplier: How to 10x Your Valuation in 2026
Sell Your Business 4 Millions
Episode Synopsis The M&A landscape has shifted. In 2026, selling a business for a multi-million dollar valuation is no longer just about your EBITDA; it’s about your AI Stack. Whether you are a cellular infrastructure founder or a SaaS pioneer, the buyers on the other side of the table—Private Equity firms and Strategic Acquirers—are using autonomous agents to dissect your company in minutes. In this deep-dive episode, Eric breaks down the Critical Pillars that first-time sellers must master to survive due diligence and command a premium multiple. From the "Death of the Data...
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An Outside Deep Dive Discussion of My Book Moving Forward
Sell Your Business 4 Millions
Listen to an outside deep dive discussion on my book Moving Forward. Written for first time Boomer or Gen X business Owners / Founders selling their company. You're likely going through a challenging time in your life. One of the biggest events you have to face today, is to sell or transition out of your company. NOTE To sell your business now or to prepare properly for a successful sale .
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The Golden Handshake: Why Being the "Smartest Person in the Room" is Killing Your Valuation
Sell Your Business 4 Millions
The Golden Handshake: Why Being the "Smartest Person in the Room" is Killing Your Valuation If your business can't survive a 30-day vacation without you, it isn't an asset—it’s a job. In this episode, we discuss the "Golden Handshake Trap" and how to fire yourself to double your exit price. Key Takeaways: Why "Founder Dependency" is a red flag for high-figure buyers. The "Three-Deep Rule" for team delegation. The 30-Day Test: A tactical roadmap to finding your business's breaking points. NOTE To sell your business now or to prepare properly for a successful sale .
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The $4 Million Identity Crisis: Navigating the Psychology of the Exit
Sell Your Business 4 Millions
The $4 Million Identity Crisis: Navigating the Psychology of the Exit What happens the Monday morning after the wire transfer hits? We explore the emotional rollercoaster of selling, from subconsciously sabotaging your own deal to surviving the "Earn-Out" without losing your mind. Key Takeaways: Version 2.0: Why you need a "moving to" plan, not just a "moving from" plan. The Earn-Out Trap: Managing the transition from Boss to Employee. Seller’s Remorse: How to define success beyond the number of zeros in your bank account. NOTE To sell your business now or to prepare properly for a...
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EBITDA is a Lie: The Hidden Value Drivers That Add Millions to Your Cheque
Sell Your Business 4 Millions
EBITDA is a Lie: The Hidden Value Drivers That Add Millions to Your Cheque Two companies with the same profit can have wildly different price tags. We pull back the curtain on why "The Multiple" isn't just a math equation and how to de-risk your business for a premium exit. Key Takeaways: Customer Concentration: How to fix the "One Client" death trap. Recurring vs. Re-occurring: The secret to "Sleep-at-Night" revenue. The Data Room: Why organization and transparency equal a higher asking price. NOTE To sell your business now or to prepare properly for a successful sale .
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Part 2 A Business During Transition Conversation
Sell Your Business 4 Millions
Welcome to Part 2 of a 3 Part Series on Business Transition. In this episode Elisabeth Colson, Partner & Corporate/Commercial lawyer at Devry Smith Frank LLP and Eric Gilboord, CEO of Warren Business Development Center address the During Transition stage of transitioning a business. We discuss what to consider and the steps to take during your business's transition period. If you are considering the sale of your business listen to this episode. NOTE To sell your business now or to prepare properly for a successful sale .
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Part 3 A Business Post Transition Conversation
Sell Your Business 4 Millions
Welcome to Part 3 of a 3 Part Series on Business Transition. In this episode Elisabeth Colson, Partner & Corporate/Commercial lawyer at Devry Smith Frank LLP and Eric Gilboord, CEO of Warren Business Development Center address the Post Transition stage of transitioning a business. We discuss what to consider and the steps to take to prepare for your post transition life. If you are considering the sale of your business listen to this episode. NOTE To sell your business now or to prepare properly for a successful sale .
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Part 1 A Business Pre Transition Conversation
Sell Your Business 4 Millions
Welcome to Part 1 of a 3 Part Series on Business Transition. In this episode Elisabeth Colson, Partner & Corporate/Commercial lawyer at Devry Smith Frank LLP and Eric Gilboord, CEO of Warren Business Development Center address the Pre-Transition stage of transitioning a business. We stress the importance of preparing the owner and business for transition, and how to ensure everything is in order to have a smooth and successful transition. Part 2 and 3 will address the During Transition and Post Transition stages, respectively. NOTE To sell your business now or to prepare properly for...
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Eric Gilboord Interviews Justin de Vera About Group Insurance
Sell Your Business 4 Millions
My guest today is Justin de Vera a Senior Advisor with Canadian Financial Plan. In this episode we'll be talking about all the Group Insurance products Business Owners should have to thrive today and sell successfully tomorrow. 1. Group Benefits and Pension 2. Buy/Sell Agreements 3. Corporate Insurance-Hold Co/Op Co- For Business Succession or Legacy Planning 4. Key Person Insurance * Don't miss. 5. Business Overhead Insurance for Expenses * Don't miss. 6. Disability and Critical Illness NOTE To sell your business now or to prepare properly for a successful sale . ...
info_outlineSame for Marketing as Sales, now is the time to challenge all your marketing efforts and plan for a more robust program. Marketing feeds sales.
NOTE
This is a free audio podcast and the actual task pages and sample downloads referred to may not be included. They are available, along with the full transcript of the audio when you purchase the Sell Your Business 4 Millions Roadmap here. www.ericgilboord.com
To visit WarrenBDC and learn more about working with us to Sell Your Company click this link. www.warrenbdc.com
To contact Eric Gilboord with questions, to Sell Your Business or for Coaching services please schedule a call here. Let's talk.