E17: How I Use AI to Market Smarter, Not Harder featuring Chris Moore

In this episode, I take the mic to share something I rarely talk about in depth—how AI has completely transformed the way I approach marketing, business growth, and even burnout. From running over 25 businesses to guiding 40,000+ students, I’ve learned that pressure is part of the game—but AI has become my secret weapon to stay in flow, innovate on demand, and most importantly, scale without breaking.

 

You’ll hear how I built what I call the “Enhanced Conversion Machine,” using a blend of my own knowledge, frameworks from marketing legends like Todd Brown and Alex Hormozi, and my own AI-powered “second brains.” Whether you’re a real estate investor, run a local towing company, or sell direct-to-consumer products like concealed carry handbags, this system can give you a full-funnel marketing strategy—often in under an hour. I even do two live demos right on the spot. Don’t miss this one.

 

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Episode Highlights:

[0:00] - Introduction

[2:16] - Discovering that AI’s biggest value isn’t in doing more—it’s in doing less thinking

[3:03] - Using flow state to overcome burnout and unlock daily creativity

[4:02] - Why the most powerful word in marketing is “relevance”—not “trust”

[5:12] - How the brain’s Reticular Activating System plays into attention and conversion

[7:13] - Why generic ChatGPT isn’t enough—and how custom GPTs gave me the edge

[8:13] - Feeding legendary marketers’ content into AI to create smarter marketing engines

[9:46] - The danger of fragmented marketing and how the Google 7-11-4 rule reveals why most businesses fail to convert

[11:34] - Building marketing systems that answer objections and educate before selling

[12:15] - What the Enhanced Conversion Machine is—and how it changes the game

[14:36] - A live marketing strategy breakdown for a local towing company

[25:22] - A second live demo for a boutique business selling concealed carry handbags

[34:43] - Email marketing strategies for small business owners who never send emails

[44:23] - Founder story emails that emotionally connect with your audience

[46:12] - User-Generated Content (UGC) ad scripts that build instant trust and drive clicks

[48:11] - Why most leads aren’t ready to buy—and how long-term nurture wins the sale

 

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Key Takeaways:

 

1. Relevance is the true driver of conversions. Forget know-like-trust—what matters is solving the right problem at the right time.

2. Marketing doesn’t have to be manual. By using AI, you can architect campaigns instead of executing every detail.

3. Your prompts shape your results. To get powerful output from AI, you need better input—trained with real thought leadership.

4. Most businesses use fragmented marketing. The Enhanced Conversion Machine solves this by building every step of the customer journey in one system.

5. Lead nurturing is non-negotiable. Most of your potential buyers aren’t ready today—but with the right email sequence and strategy, they will be.

 

 

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Links & Resources:

 

• Chris Moore’s company: Deal Maker Wealth Society

• Concealed by Jenco: concealedbyjenco.com

• PDF research tool: pdfcoffee.com

 

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If this episode sparked an idea or gave you a new lens on marketing with AI, take a moment to rate and review the AI for Business podcast. And if you know someone running a business who could use smarter systems, share this episode with them!