Season 3 Ep 6 | Jason Zinoman | For Comedians, PR & Branding is No Joke
Release Date: 06/10/2025
Some Things Considered
In this episode of Some Things Considered, I had the pleasure of speaking with Sara Stibitz—NYT-bestselling collaborative writer, author of Writing on Purpose, and creator of the Substack A Ladder to the Stars—about creativity, narrative, and how story shapes everything we do. We went deep and wide, and some of the highlights include: Sara’s relationship to story:Why storytelling is central to human meaning, healing, and creative practice. A Ladder to the Stars:Helping writers navigate craft, publishing, emotional resilience, and building a sustainable creative life. Creativity as...
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In this episode, I talk with journalist and author Chris Colin, whose work in The New York Times, The Atlantic, and the WSJ explores the strange, frustrating, and revealing corners of modern life. We cover some of his recent journalism–and the experiences that inspired them, as well as the contemporary state of all-things literary. Some key takeaways include: His New York Times story “You’re Going to Lose Your Mind’: My Three-Day Retreat in Total Darkness.” How Chris ended up in a three-day total-darkness retreat; what happens to the mind without stimulus; fear, boredom, insight,...
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In this episode, I speak with award-winning author and Johns Hopkins writing professor Tim Wendel, whose books include Summer of ’68, Castro’s Curveball, Cancer Crossings, and his newest novel Rebel Falls. Tim is productive, well-read, and well-traveled, so our conversation inexorably covered a great deal of ground, and some topics include: Baseball & storytelling: How the game shaped Tim’s life as a writer; the mythology of Bull Durham; the legend of Steve Dalkowski. Substack & citizen historians: Why Tim believes everyday people must help preserve historical truth,...
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In this episode, I speak with Stephanie Shepard, Executive Director of Last Prisoner Project. She was sentenced to 10 years in federal prison for a first-time, nonviolent cannabis offense and now leads the Last Prisoner Project (LPP). Her story—and her advocacy—reveals the human cost of the War on Drugs and the urgent need for restorative justice. Some key takeaways from our conversation include: Stephanie’s story: From her 2010 conviction and nine-year sentence to becoming Executive Director of LPP. What LPP does: Freeing cannabis prisoners, record clearance, reentry support, and...
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Some Things Considered returns with our fifth season, and we could not be more excited. Episode One features Matthew Davis, with whom I speak about his new book Biography of a Mountain, an in-depth examination of Mt. Rushmore as both a monument and a metaphor for America. Drawing on years of research and personal engagement with the Black Hills, Davis unpacks the layered histories, mythologies, and political tensions embedded in this iconic site. We cover a ton of ground, and highlights include: Why Mt. Rushmore: How Davis realized this was the book he needed to write — and why the...
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In this episode of Some Things Considered, I’m joined by Caroline Bock and Jona Colson, co-presidents of . They are two of my favorite DC-area writers and advocates, but today we gather to discuss–and celebrate–the publication of a brand new anthology “America’s Future: poetry & prose in response to tomorrow.” Caroline is the author of the story collection “Carry Her Home” and Jona’s poetry collection “Said Through Glass” (both published in 2018). Washington Writers’ Publishing House is the longest, continuously operating nonprofit, cooperative, literary...
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In this episode of Some Things Considered, I sit down with Karen Eber — TED speaker, award-winning author of The Perfect Story, and former Fortune 500 executive whose talks have reached millions worldwide. Karen specializes in the science and skill of storytelling, helping leaders and creatives alike use stories to inform, influence, and inspire. The conversation explores: The science of storytelling: what happens in the brain when a story works, and why humans are wired to connect through narrative. What makes a story succeed—or fail: common pitfalls and how to avoid them. Trust and...
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In this episode, I’m joined by Lisa Cooper Ellison—author, speaker, trauma-informed writing coach, and host of Writing Your Resilience. Lisa works at the intersection of storytelling and healing, using her personal experiences and clinical training to help writers transform difficult life events into meaningful art. Her work has appeared in The New York Times, HuffPost, Risk!, and more. She recently completed her memoir Please Stage Dive Carefully: How I Survived My Brother’s Suicide and Forgave Myself. Our conversation explores: The multiple hats every modern writer must wear:...
info_outlineToday’s guest is Jason Zinoman, a critic and author of Shock Value and Letterman: The Last Giant of Late Night. He’s currently critic at large for the Culture section of the New York Times and writes a column about comedy. Jason became a blinking red light on my radar courtesy of his recent piece “For Comics, Honing Jokes Has Taken a Back Seat to Marketing. That’s Not Good.” Jason’s perceptive take confirmed a phenomenon I’ve both read a great deal about and experienced personally: that is, any artist, in today’s environment, is obliged to focus an increasing amount of time on promotion and PR. We explore the ways this might help the artist but hinder the art, and both how and why some creatives are better at this than others. Does it make sense to get professional help? Was it easier in the 20th Century? Are there silver linings to putting oneself more aggressively into the public sphere? These are some of the questions we tackle, all leading up to the current state of “cancel culture” and its implications, especially in stand-up comedy. Jason is super informed and full of valuable insights, and as you’ll see it was my extreme pleasure to speak with him.
MORE FROM JASON ZINOMAN
Read New York Times articles by Jason:
https://www.nytimes.com/by/jason-zinoman
ABOUT SOME THINGS CONSIDERED
Award-winning author Sean Murphy in conversation with creative thinkers, spanning the literary, music, art, politics, and tech industries. As a cultural critic, professor, founder of a literary non-profit, Sean is always looking to explore and celebrate the ways Story is integral to how we define ourselves, as artists and human beings. This Substack newsletter and weekly podcast peels back the layers of how creativity works, why it matters, how our most brilliant minds achieve mastery. Join us to explore how our most successful and inspired storytellers engage by discussing craft, routines, brand, and mostly through authentic and honest expression.
ABOUT HOST SEAN MURPHY
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