How Olympic Sponsorships Really Work | Rem de Rohan, Chief Revenue Officer at Aggregate Sports
Release Date: 08/01/2025
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info_outlineEver wondered how Olympic National Governing Bodies secure sponsorships—and why they truly need them? This week on The Gametime Guru Podcast, Shane Larson sits down with Rem de Rohan, Chief Revenue Officer at Aggregate Sports, to uncover the behind-the-scenes world of Olympic sponsorships.
From connecting brands with participants, to telling authentic stories that resonate with fans, Rem shares how sponsorships go far beyond just writing checks. We dive into:
✅ What National Governing Bodies (NGBs) are and how they fuel the Olympic pipeline
✅ The real financial challenges athletes face while training for the Games
✅ How Aggregate Sports builds meaningful brand-athlete partnerships with long-term ROI
✅ Common mistakes made when selling sponsorships—and how to avoid them
✅ Why supporting Olympic sports matters for brands, athletes, and fans alike
If you're a sports fan, marketer, or business owner looking to learn how sponsorships create impact on and off the field, this conversation is packed with insights you won’t hear anywhere else.
📢 Hit play to see sports through a different lens—and don’t forget to subscribe for more episodes featuring top sports figures and industry leaders worldwide.
#Olympics #Sponsorships #America
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#Olympics #Sponsorships #America