Episode 540 - Inventing Sequence: Interview with Doug Reuter
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Release Date: 05/16/2025
Episode 565 - Rethinking the P in PE - Interview with Brent Beshore
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron and Ed sit down with Brent Beshore, founder and CEO of Permanent Equity, to explore a radical rethinking of what “private equity” can mean. Instead of the typical buy-fix-flip model, Beshore’s firm takes a generational approach which involves acquiring businesses to own indefinitely, building value through trust, stewardship, and patient capital. They discuss why short-term thinking often erodes lasting wealth, how culture can be a company’s greatest moat, and what it takes to invest with humility in a world obsessed with speed. This is private equity with a soul, or as Brent might...
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Episode 564 - 10x Joe: When Practice Meets Obsession - Tenth interview with Joe Woodard
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron and Ed welcome back Joe Woodard — for the tenth time. Over the years, Joe has joined The Soul of Enterprise to challenge the accounting profession’s comfort zone, rethink practice models, and remind everyone that transformation is never “done.” In this milestone conversation, they revisit the evolution of Woodard’s mission to help accounting professionals build healthier, more human-centered firms, and how the journey from technician to transformer keeps unfolding. Expect reflection, a few friendly jabs, and, as always, big ideas about the future of advisory work.
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Episode 563 - Apples, Oranges, and the Illusion of Measurement
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
In this conversation, Ron and Ed take a close look at economist Russ Roberts’ critique of utilitarianism. Can moral choices can be reduced to calculations of pleasure and pain? "No," says Roberts (and say Ron and Ed). Drawing on Roberts’ essay , they explore why life’s most important questions resist tidy arithmetic. Is it possible to weigh justice against joy? Or kindness against efficiency? Ron and Ed unpack the limits of the ledger, where human dignity, love, and meaning refuse to fit neatly into the spreadsheet.
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Episode 562 - Phinance, Phans & Phun: The Beancounter Behind the Bananas: Interview with Tim Naddy
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
In this episode, we sit down with Dr. Tim Naddy — CPA, educator, entrepreneur, author-in-the-making — who serves as Vice President of Finance for the Savannah Bananas, a team that’s rewriting the rulebook on sports entertainment. Tim walks us through how a seemingly wild concept (a baseball team with full-on live-show energy) becomes a serious business by blending financial discipline with big ideas. He unpacks the “diamond and dugout” finance model, the decision to keep merchandise separate from operations, and how the organization turned unlimited food and fan-first pricing into...
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Episode 561 - What’s Changing in Pricing? An Update for Professionals
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
In this episode, we return to the pricing front lines. We’ll bring you up to speed on how pricing models are evolving in the experience, knowledge-work, and subscription zones — what’s working, what’s failing, and what you should keep an eye on. We’ll walk through the shift from “set a price and forget it” to dynamic, value-based, relationship-driven pricing. There will be practical takeaways for service firms, consultancies, and knowledge-work businesses: how to rethink your pricing structure, how to engage clients around value, and how to prepare for what’s next. Whether...
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Episode 560 - Kamayan - Interview with Christian Origenes
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
In this episode, Ron and Ed talk with filmmaker Christian Origenes, director of Kamayan — a documentary exploring the heart of Filipino identity through its cuisine. Origenes traces how communal meals, shared by hand on banana leaves, embody the resilience and creativity of the Filipino people. From the colonial echoes that shaped modern recipes to the new generation reclaiming ancestral flavors, Kamayan reveals food as both memory and bridge — connecting homeland Filipinos, diaspora communities, and those just beginning to rediscover their roots. Ron and Ed dig into how Origenes turned a...
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Episode 559 - Against Empathy
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
In this episode of The Soul of Enterprise, Ron and Ed take on one of the most cherished virtues of our age — empathy — and ask whether it really belongs at the heart of moral or political reasoning. Drawing on Kevin D. Williamson’s National Review essay “Against Empathy,” they explore his case that empathy, far from being a moral compass, often clouds judgment and replaces argument with feeling. Then they turn to Yale psychologist Paul Bloom’s provocative book Against Empathy: The Case for Rational Compassion, which argues that reasoned compassion — not emotional...
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Episode 558 - Economic and Relativity - Second Interview with Steven Landsburg
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
This week on The Soul of Enterprise, Ron and Ed sit down with economist and author Steven Landsburg for a wide-ranging conversation that spans the frontiers of economics and physics. Known for his provocative insights and clear explanations of complex ideas, Landsburg discusses his latest work in economics—including why artificial intelligence continues to stumble on his famously challenging exams. The conversation also explores his recent book, , where he brings the mysteries of Einstein’s universe down to earth for curious minds. Tune in for a blend of sharp economic reasoning,...
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Episode 557 - An AI Interview with Karl Marx
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
What happens when 19th-century ideology meets 21st-century technology? In this provocative and irreverent episode, Ed and Ron “sit down” with none other than Karl Marx—resurrected through the magic of AI voice synthesis and large language models—for a spirited, satirical, and intellectually charged conversation. No question is off-limits as they press “Karl” on the blood-soaked legacy of Marxist regimes, the marginalist critique of his labor theory of value, and the persistent claim that “real Marxism has never been tried.” Along the way, our digital dialectician offers biting...
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Episode 556 - Interview with a Dragonslayer - Fourth Conversation with Dan Morris
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
In this episode, Ron and Ed sit down with Dan Morris, Chief Dragon Slayer at Morris and D’Angelo, for his fourth appearance on The Soul of Enterprise. Dan shares captivating stories from his decades-long career in international tax and accounting, including memorable IRS cases and the nuances of navigating complex tax law. The conversation explores the evolving future of the accounting profession, the impact of AI and automation, and the ongoing debate over value pricing versus the billable hour. Beyond the numbers, Dan discusses his passion for travel and the transformative power of global...
info_outlineRon and Ed sit down with Doug Reuter, the inventive mind behind the beloved board game Sequence. Doug shares the fascinating journey of bringing Sequence to life—a process that spanned four years of development, three years to secure licensing, and nearly another year before it hit store shelves in 1982. Beyond his success in the gaming industry, Doug delves into his political career, highlighting his two terms in the Minnesota House of Representatives. He discusses how his knack for strategy and rule-making in game design translated into his legislative work, where he adeptly utilized procedural rules to navigate political challenges. Join us for an engaging conversation that explores the intersections of creativity, entrepreneurship, and public service.
Guest Bio
Doug Reuter and his wife, Nancy, are 19-year residents of Corinth, TX – a north suburb of Dallas. Married 54 years, they have two daughters, four grandchildren and a son who is deceased. Doug has a BA in Business Management with a minor in Business Finance. Doug is a Vietnam-era veteran - Honorably Discharged in 1972 after having served six years of combined active duty and active reserve service in the U. S. Navy. He has over 30 years of Senior Human Resource Management experience and was twice elected to the Minnesota House of Representatives where he served from 1997 to 2001. Legislative achievements include working single-handedly for 14 months to successfully re-establish the original Founders language regarding the House session opening prayer rule and successfully worked across the aisle with Representative Phyllis Kahn (D) Minneapolis, both in Committee and in a full House session, to kill Governor Ventura’s desire to establish a Unicameral Legislature in Minnesota.
Doug is also the inventor of several board and card games including the family board game SEQUENCEÒ which has been continuously marketed for over 40 years, enjoys world-wide distribution and has sold over 20 million copies.