Episode 540 - Inventing Sequence: Interview with Doug Reuter
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Release Date: 05/16/2025
Episode 555 - On Trump's AI Action Plan: Second interview with Adam Thierer
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
In this episode, we sit down with Adam Thierer, Resident Senior Fellow at the R Street Institute, to unpack his recent analysis—AI Policy in Congress Mid‑2025: Where Are We Headed Next? We explore shifting congressional priorities, from the AI–China strategic race to the rising friction with state-level AI regulations. Adam also shares how policymakers are evolving from a fear-driven stance to one increasingly open to AI’s broader benefits. Dive in for thoughtful insight on the road ahead in federal AI governance. Biography Adam Thierer is a Resident Senior Fellow on the...
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Episode 554 - Kimberlee Josephson (Part VI): Superman, Snacks & the Invisible Order
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron and Ed are thrilled to welcome back Kimberlee Josephson for the sixth time, diving into her fascinating latest piece: “”. In it, Kimberlee reflects on how seemingly small acts—like sneaking snacks into a film screening—reveal the spontaneous, emergent structures that bind society�—drawing on themes of personal norms, subtle coordination, and the texture of social order. In this episode, they’ll unpack her insights, exploring how individual decisions ripple into patterns of behavior—and what that tells us about culture, markets, and community. As always, the...
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Episode 553 - The Soul of Strategy: From Answers to Imagination
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
We throw the word strategy around so much that it risks becoming meaningless. Is it a plan? A budget? A list of goals? In this episode of The Soul of Enterprise, Ron and Ed revisit the meaning of strategy through the lens of John Hillen’s book . Strategy, Hillen argues, is not chosen — it’s designed. It’s not about squeezing more juice from today’s orange but positioning for tomorrow’s orchard. From Netflix’s reinvention to Hilti’s leap into tool leasing, from LEGO’s brand extensions to Cirque du Soleil’s circus transformation, we’ll explore how strategy creates...
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Episode 552 - Gross Output (GO) vs. Gross Domestic Product (GDP): The Top Line of the Economy
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
For years, GDP has been treated as the ultimate scorecard of economic performance. But GDP only measures final goods and services. It’s like judging a business by gross margin while ignoring sales. Economist Mark Skousen’s innovation, Gross Output (GO), fixes that. GO is the “Top Line” of the economy—capturing total sales and revenues at every stage of production, from raw materials to finished goods. GDP, in contrast, is the “Bottom Line,” measuring only what reaches final use. Together, they tell the full story, just as accountants need both revenue and profit to...
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Episode 551 - Catchall Chaos
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Sometimes the best conversations come from the stories that don’t neatly fit into a single theme—but are too good to ignore. In this week’s episode of The Soul of Enterprise, Ron and Ed bring you a lively grab bag of pricing and business news, insights, and oddities they’ve collected from around the world. From surprising trends in how companies set prices, to cautionary tales in leadership, to the occasional “you-can’t-make-this-up” moment from the marketplace, no topic is off limits. Tune in for sharp commentary, unexpected connections, and a little controlled chaos.
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Episode 550 - THRESHOLD and The Revelation
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
On their first independent episode, Ron and Ed will share some thoughts on the new format, the transformation economy, their new entity (), and their Jerry Maguire mission statement to the professions entitled The . From the Preamble We affirm that the raison d’être of business is not profit, but human flourishing. Profit is the echo of value well delivered, the index of one's contribution to the health, wealth, wisdom, purpose, and meaning of others. It is a signal of trust earned and lives elevated. But profit is not the aim. It is the applause, not the performance. It is evidence,...
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A New Beginning - Teaser Episode
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron and Ed (well, just Ed, really) announced their transition from VoiceAmerica to their own platform. The show will continue streaming on Fridays at 3 PM Eastern/Noon PT, with the streams available at or . In addition to a few announcements, Ed shares the audio version of the Preamble to the REVELATION - a mission statement outlining their vision for the Transformation Economy focused on human flourishing. We are also seeking new sponsors and invite emails at .
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Episode 549 - The Experience Dividend: Why Money is Time
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Despite Ben Franklin’s witticism, time is not money. In economic reality, money is time. That’s because we buy things with money, but we pay for them with time. In this episode of The Soul of Enterprise, Ed and Ron explore how consumers, firms, and even the Federal Reserve are starting to measure value not in dollars, but in time well spent. Drawing on a May 2025 article in the , and the 1997 Federal Reserve Bank of Dallas report , the conversation covers: Why experience-based businesses have been flourishing since Joe Pine and James Gilmore identified the Experience...
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Episode 548 - Memorable Mentors: Fred Smith, Founder of Federal Express
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron and Ed explore the legacy and leadership lessons of Fred Smith, the visionary founder of Federal Express. From a bold undergraduate paper (legend has it that he only got a C+) to building one of the world’s most transformative logistics companies, Smith’s journey is a case study in perseverance, innovation, and strategic execution. We’ll unpack what made him not just a successful entrepreneur but a memorable mentor, both to his team and to an entire generation of business leaders. Tune in to discover the values, decisions, and mindset that helped shape the global...
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Episode 547 - Recapping Scaling New Heights 2025 - Ninth interview with Joe Woodard
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
In his unprecedented ninth appearance with Ron and Ed, Joe Woodard will share his thoughts on the learning from the Woodard Group's Scaling New Heights 2025 event and also give a small sneak peek at next year! As always, the conversation will be fast, furious, and wide-ranging. More specifically, with hundreds of billions being invested in agentic AI, the next six months might see more change than the last six years!
info_outlineRon and Ed sit down with Doug Reuter, the inventive mind behind the beloved board game Sequence. Doug shares the fascinating journey of bringing Sequence to life—a process that spanned four years of development, three years to secure licensing, and nearly another year before it hit store shelves in 1982. Beyond his success in the gaming industry, Doug delves into his political career, highlighting his two terms in the Minnesota House of Representatives. He discusses how his knack for strategy and rule-making in game design translated into his legislative work, where he adeptly utilized procedural rules to navigate political challenges. Join us for an engaging conversation that explores the intersections of creativity, entrepreneurship, and public service.
Guest Bio
Doug Reuter and his wife, Nancy, are 19-year residents of Corinth, TX – a north suburb of Dallas. Married 54 years, they have two daughters, four grandchildren and a son who is deceased. Doug has a BA in Business Management with a minor in Business Finance. Doug is a Vietnam-era veteran - Honorably Discharged in 1972 after having served six years of combined active duty and active reserve service in the U. S. Navy. He has over 30 years of Senior Human Resource Management experience and was twice elected to the Minnesota House of Representatives where he served from 1997 to 2001. Legislative achievements include working single-handedly for 14 months to successfully re-establish the original Founders language regarding the House session opening prayer rule and successfully worked across the aisle with Representative Phyllis Kahn (D) Minneapolis, both in Committee and in a full House session, to kill Governor Ventura’s desire to establish a Unicameral Legislature in Minnesota.
Doug is also the inventor of several board and card games including the family board game SEQUENCEÒ which has been continuously marketed for over 40 years, enjoys world-wide distribution and has sold over 20 million copies.