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Navigating the Client Journey- E3

GalleryView CRM Podcast

Release Date: 11/15/2024

Behind the Booths – The Real Stories of the Affordable Art Fair - E16 show art Behind the Booths – The Real Stories of the Affordable Art Fair - E16

GalleryView CRM Podcast

In this special episode, Lotte Capewell takes us inside the vibrant world of the Affordable Art Fair in Battersea, sharing her firsthand experience of the energy, conversations, and connections made throughout the day. From the variety of artwork on display to conversations with gallerists and collectors, Lotte paints a vivid picture of what makes these fairs so essential to the art world. We discuss the changing face of collectors, the importance of personal connections, and how art fairs bring the community together in ways that galleries or online platforms simply can’t match. Plus, we...

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Vision to Venue with George Herbert - E15 show art Vision to Venue with George Herbert - E15

GalleryView CRM Podcast

In this exciting episode of The Gallery View Podcast, we dive deep into the world of artist-led exhibitions with George Herbert, the Marketing Manager for Art Space. With over 13 years of experience in the art world, George offers invaluable insights into the planning, challenges, and marketing strategies involved in organising a first-time artist-led exhibition. The episode kicks off with a discussion on the inspiration behind the title "Vision to Venue", as George shares what makes this exhibition unique compared to traditional gallery-curated shows. We explore the artist-led approach, the...

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The Rise of the Art Fair – Opportunity or Challenge for Galleries? - E14 show art The Rise of the Art Fair – Opportunity or Challenge for Galleries? - E14

GalleryView CRM Podcast

Join Lotte and Neil on Episode 14 of The Gallery View Podcast as they explore the evolving landscape of art fairs. In this insightful discussion, they dissect whether art fairs are replacing traditional galleries or complementing them, offering unique perspectives on the role of fairs in the art market today. They delve into the reasons behind the explosive popularity of art fairs, from creating urgency and excitement among buyers to the globalisation of the art world. Neil and Lotte also discuss strategies for galleries to leverage art fairs strategically, using them as a launchpad for client...

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The Psychology of Buying Art – What Really Makes Clients Say Yes? - E13 show art The Psychology of Buying Art – What Really Makes Clients Say Yes? - E13

GalleryView CRM Podcast

What really makes a client say YES to buying art? It’s not just about the artwork—it’s about emotion, storytelling, social proof, and the buying experience. In this episode of The Gallery View Podcast, we’re switching things up again! Lotte takes the role of gallery mentor, training Neil—our ‘new’ art consultant—on the psychology behind art sales. We’ll explore: ✔ The Emotional Pull – Why clients buy with their hearts, not just their heads. ✔ The Power of Storytelling – How sharing an artist’s journey can make a sale. ✔ Social Proof & Scarcity – Creating...

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Your Gallery Website: The Silent Salesperson - E12 show art Your Gallery Website: The Silent Salesperson - E12

GalleryView CRM Podcast

https://gallery-view.co.uk/your-gallery-website-the-silent-salesperson/Your website is often the first impression potential collectors have of your gallery—but is it helping or hurting your business? In this special episode, Lotte and Neil switch roles, with Lotte asking the key questions from a gallery owner's perspective while Neil brings his expertise in gallery website design, hosting, and digital strategy. Together, they uncover eight essential strategies every gallery should be using to ensure their website is visually engaging, easy to navigate, and ultimately a powerful tool for...

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Turning the Tide for Independent Galleries: The Power of Proactive Selling - E11 show art Turning the Tide for Independent Galleries: The Power of Proactive Selling - E11

GalleryView CRM Podcast

In this episode of the Gallery View Podcast, Lotte Capewell and Neil Renwick tackle one of the biggest challenges facing independent galleries today: staying relevant and thriving in a rapidly changing art market. Rising rents, evolving buyer habits, and outdated approaches have left many galleries struggling—but there’s a way forward. Join us as we explore how proactive selling can transform the way galleries operate, ensuring they don’t just survive but thrive. From building stronger client relationships to leveraging the power of a CRM system, we share actionable strategies to help...

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Framing The Future: Does the Traditional Gallery Still Reign? - E9 show art Framing The Future: Does the Traditional Gallery Still Reign? - E9

GalleryView CRM Podcast

In this thought-provoking episode of the Gallery View Podcast, Neil and Lotte dive into one of the art world’s most debated questions: Does the traditional gallery still reign supreme? As the digital era transforms how we discover, experience, and purchase art, Lotte shares her insights on how galleries can remain relevant by embracing innovation without losing the magic of physical spaces. From leveraging social media and virtual tours to creating vibrant community connections through pop-ups and art fairs, this episode explores practical strategies for blending tradition with modernity....

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The Perfect Client Experience - E10 show art The Perfect Client Experience - E10

GalleryView CRM Podcast

What truly sets a gallery apart? It’s not just the art—it’s the experience. In this week’s Gallery View Podcast, we explore The Perfect Client Experience and how galleries can craft a journey that captivates, delights, and builds lasting relationships. Join Lotte Capewell as she shares her years of hands-on gallery experience and reveals the strategies that create loyal collectors and lifelong clients. From the first step into your gallery to the follow-up after a sale, every moment counts—and this episode breaks it all down. What’s Inside: The secrets to creating a warm,...

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2025 Vision: 5 Strategic Goals to Elevate Your Gallery - E8 show art 2025 Vision: 5 Strategic Goals to Elevate Your Gallery - E8

GalleryView CRM Podcast

As we approach the end of 2024, it’s time to plan for the year ahead. In this special end-of-year episode, we outline 5 actionable goals to help galleries grow and succeed in 2025. From enhancing your digital presence to building stronger client relationships and boosting consultant performance, these ideas are practical, achievable, and designed to inspire real results. Join Lotte Capewell, Founder of GalleryView CRM, as she shares insights and strategies that will help gallery owners, managers, and consultants start 2025 with clarity, purpose, and focus. Key Highlights: The importance of...

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Growing Your Gallery Client Base - E7 show art Growing Your Gallery Client Base - E7

GalleryView CRM Podcast

Episode 7: Proven Strategies to Attract New Clients and Expand Your Collector Network In this week’s episode of the GalleryView Podcast, we’re tackling one of the most essential aspects of gallery success: growing your client base. Join me, Lotte Capewell, as I share practical, proven strategies for attracting new clients and turning them into loyal collectors. Here’s what we cover: The Power of Networking and Word-of-Mouth: Why personal connections matter more than ever in the art world. Combining Online and Offline Strategies: From hosting events to creating a compelling digital...

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More Episodes

🎙 Episode 3: Navigating the Client Journey

How galleries can guide clients from initial interest to loyal collectors.

As a former gallery manager, I know that turning a curious visitor into a loyal collector is no easy task. It takes careful planning, thoughtful communication, and a genuine understanding of what each client values. In this episode, I break down the seven key touchpoints of the client journey, from creating a memorable first impression to building lasting relationships long after the sale.

We’ll explore practical ways to personalise the client experience, track preferences, and nurture relationships that go far beyond just one sale. Plus, I share how a CRM like GalleryView can make this process smoother, helping you stay organised, seize opportunities, and create meaningful connections that keep clients coming back.

Whether you’re a gallery owner, manager, or consultant, this episode is packed with insights to help you refine your approach to client engagement and grow your gallery’s success. I’d love for you to tune in!

🎧 Listen now! https://gallery-view.co.uk/podcasts/