Your KPIs Are Broken: Rethink the Metrics of Success
Content Community Commerce
In this episode, Tim and Robbie dive into the marketing measurement crisis sparked by AI overviews, disappearing clicks, and the evolving search landscape. They explore why traditional KPIs like traffic and ROAS are no longer reliable, how to approach brand visibility in this new era, and why it's time to rethink the metrics that define success. Packed with strategic insights and a few sacred cow jokes, this conversation is a must-listen for marketers trying to navigate 2025’s shifting digital terrain. Let's connect:
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Customer Journey 2.0: The Rise of AI-Powered Decision-Making
Content Community Commerce
In this episode, Tim and Robbie dive into Part 2 of the Customer Journey Evolution series, exploring how buyer behavior is changing at the product-aware and decision-making stages. With AI tools like ChatGPT and Google’s AI Overviews becoming digital assistants, the path to purchase is no longer linear—or even human-led. The two marketers unpack research on generational behaviors, why trust and reputation are more crucial than ever, and how your brand can show up in curated AI recommendations. From B2B email capture strategies to TikTok-driven shopping spikes, they share what’s working...
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Let AI Ride Shotgun: The 4 Stages of AI Adoption
Content Community Commerce
In this episode, Tim and Robbie explore the four stages of AI adoption for marketers, from hesitant experimentation to empowering entire teams with custom GPTs. With real-life examples, practical tools, and plenty of laughs along the way, they break down how to thoughtfully integrate AI into your workflows without losing your human touch. Whether you're still AI-curious or already building custom automations, this conversation will help you think strategically about where AI fits into your personal and professional routines and how to level up your productivity without burning out. Let's...
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Google’s AI Evolution: Winning with Entity Optimization
Content Community Commerce
In this episode, Tim and Robbie explore how Google is digging deeper than ever into your brand’s ecosystem—email behavior, sentiment signals, fulfillment performance, and everything in between. What started as a conversation about SEO “street cred” turns into a full-scale examination of how Google’s recent changes affect visibility, ad performance, and brand trust. As marketers, it's time to think beyond keywords and start paying attention to the broader signals that define your online reputation. Whether you're just launching your brand or running a legacy operation, this...
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SEO Misconceptions Uncovered: Beyond Keywords and Backlinks
Content Community Commerce
In this episode, we’re diving into part two of our series on marketing misconceptions, and this time, we’re tackling the ever-evolving world of SEO. Whether you think SEO is all about keywords, backlinks, or something you can “set and forget,” we’re here to bust the myths and set the record straight. Tune in to unpack what SEO really is, how it’s changed, and how you can leverage it to grow your brand and drive organic traffic. Let's connect:
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From Problem to Purchase: Customer Journey 2.0
Content Community Commerce
In this episode, we're unpacking the evolving customer journey and how it's transforming the way consumers make decisions. With buyers engaging across multiple channels and platforms, it’s more important than ever for marketers to stay adaptable. Join us as we discuss timeless strategies, insights, and tools that help brands connect meaningfully in a rapidly shifting landscape. Let’s dive into what it takes to truly meet customers where they are! Let's connect:
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Email Marketing Myths Debunked: Why It’s Still a Powerhouse
Content Community Commerce
In this episode, Tim and Robbie dive deep into the world of email marketing, tackling some of the biggest misconceptions that might be holding your business back. From the age-old myth that "email marketing is dead" to the belief that bigger lists are always better, they break down the most common misunderstandings and offer expert insights on how to elevate your email strategy. Whether you're overwhelmed by the idea of creating perfect, beautifully designed emails or stuck in a rut of endless promotional offers, this episode will show you how to shift your focus to what truly matters:...
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Beyond the Inbox: Investing in Email Marketing That Works
Content Community Commerce
Welcome back to the Content Community Commerce podcast with Tim and Robbie! In this episode, we're diving deep into a topic that can be a game-changer for your e-commerce business – investing in email marketing. From why it's not as 'free' as it seems to the best strategies for building a truly effective email marketing system, we're breaking down everything you need to know. Whether you're just starting out or looking to scale up, this episode will give you the insights to turn your email campaigns into a revenue-generating machine. Let's get into it! Resources mentioned in this...
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How Much Should You Invest in SEO? A Strategic Guide for Long-Term Growth
Content Community Commerce
In this episode, we take a closer look at a critical decision for businesses today—"How much should you invest in SEO?" From exploring the long-term benefits of SEO to comparing in-house versus outsourced strategies, Tim and Robbie break down the key factors that influence the success of your SEO efforts. Whether you're a growing brand or an established company looking to optimize your marketing spend, this episode offers valuable insights to help you make informed decisions in the ever-evolving world of SEO. Resources mentioned in this episode: Let's connect: ...
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Omnichannel Content Strategy: Maximum Reach & Engagement in E-Commerce
Content Community Commerce
In this episode, we’re diving deep into the world of omnichannel content. As brands look to reach customers across multiple platforms, developing a seamless content strategy is more important than ever. We'll explore how businesses can leverage different channels—online and offline—to create consistent, engaging content that drives sales and enhances the customer experience. Let's connect:
info_outlineMissed SXSW? Robbie and Tim recap Robbie's visit to SXSW 2023 from the marketing strategy side of things, including AI, virtual reality, and first-party data.