Defending the Castle When the Moats Are Drained
2Bobs—with David C. Baker and Blair Enns
One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it.
info_outline
The Four Priorities of Winning New Business
2Bobs—with David C. Baker and Blair Enns
What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn’t progress like we’d hoped. Links
info_outline
Understanding Earnouts
2Bobs—with David C. Baker and Blair Enns
If/when you sell your firm, it’ll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts. LINKS
info_outline
Grow or Die?
2Bobs—with David C. Baker and Blair Enns
Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons. LINKS
info_outline
You're Cheating Clients Unless You're Repetitive
2Bobs—with David C. Baker and Blair Enns
David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: “am I delivering value?” LINKS
info_outline
How to Get $500M to Build a Website
2Bobs—with David C. Baker and Blair Enns
Blair tells the story of recreation.gov and how its performance pay deal has been nothing but wins for every party involved, with plenty of lessons for buyers and sellers of all kinds of services. LINKS
info_outline
When a Key Employee Wants Equity
2Bobs—with David C. Baker and Blair Enns
David provides a framework for one of the most important conversations in a creative agency principal’s life. LINKS "" by David C. Baker for punctuation.com "" by David C. Baker for punctuation.com
info_outline
SpamHack Your Way to Growth!
2Bobs—with David C. Baker and Blair Enns
Instead of railing against AI-generated spam, Blair decides to "get in on the action" with his brand new SpamHack AI Growth System™️ in this spoof episode.
info_outline
What I Learned From Teaching Motorcycle Racing
2Bobs—with David C. Baker and Blair Enns
David recognizes more than a few parallels between his passion for motorcycle racing and the work being done in creative and marketing agencies. LINKS
info_outline
A DIY New Business System
2Bobs—with David C. Baker and Blair Enns
Instead of just relying on the talent of individual sales people, Blair recommends creative agencies identify and invest in six elements as a part of their organization’s long-term sales system. LINKS
info_outlineBlair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offering a few answers after the truth surfaces.
Links
“Expertise Is Mainly About Asking Great Questions” by David C. Baker on Punctuation.com