Phone Mistakes That Are Driving Pet Parents Away
Release Date: 12/05/2024
Profit Isn’t a Dirty Word: Rethinking Money in Veterinary Practice
Veterinary Business Podcast
In this episode, financial strategist Michelle Musacchio, CPA, breaks down the hidden leaks and financial blind spots that drain veterinary practices — and shares simple systems to regain clarity, confidence, and sustainable profit. Learn how the CATS & DOGS method, smarter bonus structures, and intentional financial habits can transform your practice’s stability and growth.
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Evolving Beyond the Exam Room: Redefining Purpose, Wellbeing, and Innovation in Veterinary Medicine
Veterinary Business Podcast
In this forward-thinking episode of the Veterinary Business Podcast, Dr. Mark Masaro shares his journey from clinical medicine to leadership in technology and mental health advocacy. He discusses identity shifts, navigating imposter syndrome, and embracing innovation as a path to wellbeing and career expansion. Listeners will hear how AI and digital tools can reduce burnout, why networking and mentorship are essential for non-clinical career success, and how the future of veterinary medicine will blend technology, empathy, and education to support healthier, more sustainable careers. This...
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Maximizing Efficiency: How Vet Practices Can Cut Costs Without Compromising Care
Veterinary Business Podcast
In this eye-opening episode of the Veterinary Business Podcast, margin recovery expert Mark P. Shannon reveals the hidden financial drains quietly eroding veterinary practice profits—from confusing credit card fees to unnoticed vendor markups and auto-renewed contracts. With nearly a decade optimizing payment systems and recovering lost margin for healthcare organizations, Mark explains how most clinics can reduce processing costs by 30–60% without switching software or disrupting workflows. He breaks down interchange optimization in simple terms, shares how routine expense audits uncover...
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From Startup Sparks to Steady Glow: Building a Legacy That Lasts
Veterinary Business Podcast
In this episode of the Veterinary Business Podcast, Claire Pickens, founder and CEO of Claire-ity Group LLC, shares insights on building a sustainable and fulfilling veterinary business. She discusses key mindset shifts for entrepreneurs moving from startup excitement to lasting success—highlighting how to maintain creativity, avoid early mistakes, and engage teams through dynamic business playbooks. Claire also explores balancing structure with innovation, optimizing workflows, and starting business planning with dreams and culture before the numbers, offering practical strategies to help...
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Optimizing Daily Operations While Managing Team Conflict & Tough Conversations
Veterinary Business Podcast
In this episode, experts Tiffany Gonzalvo and Dr. Lauren Pastewka share practical strategies to boost efficiency, strengthen team culture, and enhance leadership in veterinary practices. They discuss identifying workflow bottlenecks, balancing structure with flexibility, building psychological safety, using KPIs for growth, and managing compassion fatigue and conflict during change. A must-listen for veterinary leaders looking to create engaged, high-performing teams.
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Helping Pet Owners Say Yes: Overcoming Price Objections Through Marketing
Veterinary Business Podcast
In this episode, Naren Arulraja, CEO of Ekwa Marketing, shares how veterinary practices can overcome price objections, build client trust, and boost treatment acceptance through effective marketing and communication. He highlights strategies for leveraging detailed online reviews, optimizing Google Business profiles, and creating story-driven testimonials that influence client decisions. With practical advice on client education, content marketing, and value-based messaging, Naren equips practice owners to attract the right clients, strengthen loyalty, and achieve sustainable growth by...
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Tax Tips for Veterinary Practices, Along with the Changes in the Most Recent Tax Bill
Veterinary Business Podcast
In this episode, Holly Corcoran, CPA and business strategist, shares how veterinary practice owners can navigate tax complexities, maximize deductions, and maintain financial health for sustainable growth. She highlights key insights from the HR1 bill, payroll and contractor reporting changes, and deductions for equipment, employee benefits, and retirement plans. With practical advice on real estate structuring, year-end reporting, and profit-sharing strategies, Holly equips clinic owners to reduce financial stress, stay compliant, and plan for long-term success.
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Emergency or Not? How Strategic Marketing Can Reduce Misuse of Emergency Veterinary Services
Veterinary Business Podcast
In this episode, Naren Arulraja, CEO of Ekwa Marketing, shares how strategic marketing can reduce ER misuse, build client trust, and drive sustainable growth for veterinary practices. He highlights the power of SEO, consistent five-star Google reviews, and engaging content in guiding clients from awareness to trust. With insights on campaign essentials, KPIs, and long-term marketing systems, Naren offers practical advice for clinic owners seeking relief from ER strain while strengthening client relationships and ensuring lasting financial success.
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How Can a Global Veterinary Perspective Drive Efficiency, Profitability, and Humanity in Your Practice Management?
Veterinary Business Podcast
Explore how a global veterinary perspective can boost your practice’s efficiency, profitability, and client care in 2025. Esteban Satomayor shares insights on tackling management challenges, optimizing support teams, leveraging AI and digital tools, and maintaining the human touch. Learn practical advice on listening to clients to align services with their needs and ensure your practice thrives in a competitive market.
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Recruitment, Retention, and Workplace Well-Being in 2025
Veterinary Business Podcast
Running an independent or emergency veterinary practice? Don’t miss this insightful session with expert panelists Stacy and Andrea from the Veterinary Business Institute as they unpack the evolving strategies and technologies reshaping workflows and client care in 2025. Learn how flexible hiring, employee-centered retention, positive culture building, and smart communication can streamline your practice operations.
info_outlineIn this episode of the Veterinary Business Podcast, Michael Walker and Naren Arulrajah explore how phone call management impacts veterinary practice success. Learn key strategies to improve client engagement, increase bookings, and drive profitability. A must-listen for veterinarians, practice managers, and students looking to elevate client interactions! Listen to the full episode for actionable strategies, and visit https://www.veterinarybusinessinstitute.com/msm/ to schedule a free Marketing Strategy Meeting. Don't miss this opportunity to improve your practice's performance!