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Keynote - Gonzalo Brujó

The DNA of Cities

Release Date: 04/10/2025

The DNA of Amazonian Cities - Part II show art The DNA of Amazonian Cities - Part II

The DNA of Cities

What kinds of cities do we find in the Amazon rainforest in the 21st Century? What are their relationships to one another and to their powerful environment? – We were honoured to be invited by the Inter-American Development Bank (the IDB) to work with them on a series of The DNA of Cities episodes about Amazonian cities. This is the first time that we have taken the idea of The DNA of Cities to look at a group of cities and we were really excited to do this in such an important part of our world. Over three episodes, we convene seven experts on Amazonian cities, archaeology, anthropology,...

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Keynote - Dr Sadhana Manthapuri show art Keynote - Dr Sadhana Manthapuri

The DNA of Cities

We are delighted to have Dr Sadhana Manthapuri as our Keynote guest. If you are a long-time listener, you may remember Sadhana as a guest in Our Listener episodes, where she told us about The DNA of Varanasi. Congratulations are in order because since we last spoke, Sadhana has completed her PhD at Virginia Tech on the topic of Urban DNA! – Bass Vibes - Rollin at 5 by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 License. https://creativecommons.org/licenses/by/4.0/ Source:  – Sound design by Tom Harrington and Dainius Kacinskas.

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Leader Keynote - Sir Richard Leese on The DNA of Manchester show art Leader Keynote - Sir Richard Leese on The DNA of Manchester

The DNA of Cities

We have the great privilege of welcoming Sir Richard Leese as today’s Leader Keynote guest. Richard was the Leader of Manchester City Council from 1996 to 2021. He is now the Chair of NHS Greater Manchester Integrated Care and he is the co-Chair of the Greater Manchester Integrated Care Partnership. We heard from Richard in our three-part exploration into The DNA of Manchester but he has generously given us permission to share the full interview with our listeners.  – Bass Vibes - Rollin at 5 by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 License....

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Leader Keynote - Mayor Andy Burnham on The DNA of Greater Manchester show art Leader Keynote - Mayor Andy Burnham on The DNA of Greater Manchester

The DNA of Cities

We warmly welcome Andy Burnham – Mayor of Greater Manchester – as today's Leader Keynote. Andy shares how he celebrates The DNA of Greater Manchester in his role as Mayor.  – Bass Vibes - Rollin at 5 by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 License. https://creativecommons.org/licenses/by/4.0/ Source:  – Sound design by Tom Harrington and Dainius Kacinskas.

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Leader Keynote - Councillor Bev Craig on The DNA of Manchester show art Leader Keynote - Councillor Bev Craig on The DNA of Manchester

The DNA of Cities

In the first of our Leader Keynotes in Manchester, we meet Councillor Bev Craig, Leader of Manchester City Council. We were delighted to spend some time learning about her perspectives on The DNA of Manchester.  – Bass Vibes - Rollin at 5 by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 License. https://creativecommons.org/licenses/by/4.0/ Source:  – Sound design by Tom Harrington and Dainius Kacinskas.

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The DNA of Amazonian Cities - Part I show art The DNA of Amazonian Cities - Part I

The DNA of Cities

Did you know that over 70% of the 50 million people living in the Amazon live in cities?  We were honoured to be invited by the  team at the Inter-American Development Bank (the IDB) to work with them on a series of The DNA of Cities episodes about Amazonian cities. This is the first time that we have taken the idea of The DNA of Cities to look at a group of cities and we were really excited to do this in such an important part of our world. Over three episodes, we convene seven experts on Amazonian cities, archaeology, anthropology, indigeneity, history, political economy and...

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The DNA of Manchester - Part III show art The DNA of Manchester - Part III

The DNA of Cities

In this episode, the final installment of The DNA of Manchester, we continue our exploration into the city’s recovery but with a focus on how a distinctly Manchester approach to this was galvanised.  We then explore mindsets in Manchester. We’ve heard several times over these three episodes that this is a place of collaboration, but where has that come from? We’ll then step into present day Manchester to ask where is the city now, where is it going next, and how might it’s DNA shape that? Thank you to Jessica Bowles, Victoria Braddock, Christine Cort OBE, Sir Richard...

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The DNA of Manchester - Part II show art The DNA of Manchester - Part II

The DNA of Cities

It is not possible to talk about the character or traits of Manchester today without talking about deindustrialisation and the city’s revival. In our work on The DNA of Cities, we see enduring and severe traumas such as this as a kind of epigenetic event – as a shock that alters a city.  In the early 2000s, there was a feeling that Manchester could be capable of being more, again. It’s not that Manchester wanted to re-instate itself as the world’s industrial powerhouse in the 21st Century, but its own history and its sense of what and who it had once been formed a kind of...

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The DNA of Manchester - Part I show art The DNA of Manchester - Part I

The DNA of Cities

If you are familiar with Manchester already, you may have heard it being described as the “shock city” of the Industrial Revolution and it also fits the description of an “instant city”. It was the industrialisation of the textile manufacturing and finishing that transformed Manchester under an intense and dramatic process of urbanisation. Put simply, the scale of innovation that took place in this region in the 18th and 19th centuries revolutionised the world. Mills, warehouses and factories processed more cotton than anywhere else and through its pioneering inventions in transport,...

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Keynote - Professor Rosemary Wakeman show art Keynote - Professor Rosemary Wakeman

The DNA of Cities

What does The DNA of Cities mean to global urban historians? Rosemary is Professor of History at Fordham University and she is the Director of the Urban Studies Programme. We were delighted to hear during this conversation about some of her recently published global comparisons from her book  (The University of Rosemary is also the President of the , which brings together scholars at all stages of their careers from around the world, with common interests in researching at the intersection of urban history and global history.  – What are the Keynotes? These are the episodes where...

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More Episodes

We speak to Gonzalo about how he decodes the uniqueness of cities and how a sense of place shapes branding strategy and activation. He also reveals how city branding compares to national branding or corporate branding. 

Gonzalo is Global CEO at Interbrand where he leads the day-to-day operations of the global brand consultancy, spearheading the growth agenda and supporting marketing and consulting efforts in all regions. 

What are the Keynotes? These are the episodes where we zoom out from our city-to-city voyage to meet global expert voices from a range of different disciplinary vantage points (e.g. from history, to theology, to genetics, to archaeology, to design) to understand the place of cities in their work. We want to know how they would approach and investigate the relationship between cities and human experience and evolution. 

Bass Vibes - Rollin at 5 by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 License. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100462

Sound design by Josh Latham.