Ep. 04: One Million Organically Grown Instagram Followers with Nicole Burke
Release Date: 06/25/2024
Art + Audience
In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear. Today on Art + Audience: The Accidental Beginning: How a botched book cover project sparked a booming business...
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In this first part of a powerful two-part conversation, Stacie sits down with the creative and deeply introspective Andy J. Pizza, illustrator, speaker, and host of the beloved Creative Pep Talk podcast. They dive headfirst into the personal side of creativity, exploring how neurodivergence, mental health, and family background shape the way we show up in our art. Andy and Stacie share candid moments about their diagnoses (ADHD and OCD), how their creative rhythms differ from traditional productivity models, and why embracing your authentic self is the first step to making art that truly...
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In this special episode, Stacie brings together a panel of alumni from her signature program, Leverage Your Art. These artists, from illustrators to surface pattern designers to product-based business owners, share their honest experiences, big “aha” moments, and how the course helped them grow thriving creative businesses. Whether you’re just starting out or looking to expand your art career, this conversation is packed with encouragement, practical advice, and powerful stories from artists who have walked the path before you. Today on Art + Audience: “Does this work for me?”:...
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In this enlightening episode, Stacie sits down with surface pattern designer Juliana Tipton to talk about launching a creative career in your 40s, navigating art licensing, and staying grounded through the highs and lows of the design world. From graphic design and higher education to licensing with top retailers like Target and Barnes & Noble, Juliana shares how she pivoted careers, learned to trust her gut, and built a successful business centered around authenticity and perseverance. Today on Art + Audience: Juliana’s Unconventional Start: How she launched her surface design...
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In this inspiring episode, Stacie chats with Carrie Cantwell, a graphic designer turned licensed artist, Skillshare top teacher, podcast host, and creative coach. Carrie opens up about her transformative journey from the high-pressure world of film graphics to finding her artistic voice through art licensing. Her story is one of courage, reinvention, and learning to lean into the things that come naturally. Together, Stacie and Carrie dive deep into the realities of self-doubt, the power of creative bravery, and the freedom that comes with not needing external validation. Today on Art +...
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In this episode, Stacie reveals the system behind her two creative companies generating a combined $5 million in annual revenue: the STAR Productivity Method. Drawing from humble beginnings at her dining room table to leading a powerhouse team, Stacie shares the weekly rhythm that has guided her journey. Whether you're a side hustler or full-time creative, this episode provides an actionable framework to gain clarity, stay focused, and make meaningful progress even with limited time. Today on Art + Audience: The Origins of the STAR Cycle: How Stacie developed the method during her early side...
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Today on the show, Stacie is joined once again by her long-time business partner and sister, Angie Classen. Together, they pull back the curtain on how consistent email marketing helped grow their handmade brand, Gingiber, from a $100k Etsy shop to a multimillion-dollar enterprise. This episode is a deep dive into ditching the fear of self-promotion, showing up authentically, and embracing email as your most powerful marketing tool. Whether you're just starting out or looking to level up your product-based business, Stacie and Angie break down actionable strategies and candidly share the...
info_outlineIn this episode, Stacie welcomes the founder of Gardenary Inc., Nicole Burke, to discuss her journey as a creative entrepreneur in the gardening world. Nicole shares her inspiring story of turning a passion for gardening into a successful business without spending a dime on ads. They delve into the strategies Nicole used to grow her audience organically, the importance of building real connections, and how to overcome the fear of putting oneself out there.
Today on Art + Audience:
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Introduction to Nicole Burke: Nicole shares her background and how she transitioned from homeschooling mom to gardening expert and business owner.
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Gardening as Healing: Nicole talks about how gardening helped her overcome personal challenges and inspired her mission to make gardening accessible to everyone.
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Starting a Business: The beginnings of her business, Rooted Garden, and the pivotal role Instagram played in her growth.
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Building an Audience Organically: Nicole breaks down her unique approach to social media, viewing it as a town with different levels of engagement.
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Content Strategy: Insight into the types of content Nicole creates to attract, educate, showcase, and invite her audience.
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Handling Negative Feedback: Nicole and Stacie discuss dealing with negative comments and the importance of loving your business more than your ego.
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Engagement Tips: Practical advice for creating engaging content and using automation tools like ManyChat to connect with your audience.
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Free Resource for Listeners: Nicole offers a free mini-course on creating effective social media posts.
Connect with Nicole Burke:
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Instagram: @gardenaryco | @HeyNicoleBurke
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Website: gardenary.com | heynicoleburke.com
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Free Mini-Course: Available for podcast listeners at heynicoleburke.com
Connect with Stacie Bloomfield:
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Subscribe, Rate and Review: Art + Audience Podcast
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Website: staciebloomfield.com | leverageyourart.com
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Instagram: @gingiber | @leverageyourart
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Facebook: @ShopGingiber
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Pinterest: pinterest.com/gingiber