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Ep. 11: Finding Your Creative Voice with Genna Blackburn: Building a Cohesive Brand and Audience

Art + Audience

Release Date: 10/01/2024

Ep. 22: When Your Art Business Stops Growing show art Ep. 22: When Your Art Business Stops Growing

Art + Audience

In this solo episode, Stacie opens up about a hard truth many creative entrepreneurs face but few talk about: what to do when your art business hits a plateau. Sharing a vulnerable and candid story about a product launch that flopped, Stacie reframes business stagnation not as a failure, but as a signal for evolution. With practical steps and heartfelt encouragement, she walks you through how to diagnose the root of business slowdowns, how to reignite momentum, and why a plateau might just be the push you need to evolve into your next chapter.   Today on Art + Audience: Facing the Quiet...

info_outline Ep. 21: How Gingiber Attracted Higher-Spend Customers and Increased Revenue with Angie Classen show art Ep. 21: How Gingiber Attracted Higher-Spend Customers and Increased Revenue with Angie Classen

Art + Audience

In this dynamic season two opener, Stacie is joined by her sister, business partner, and fellow creative force, Angie Classen, to talk about all things business at Gingiber. The duo dives into what’s actually working in today’s economy for product-based art businesses. Sharing the strategic pivots they made during their Mother’s Day sale, Angie and Stacie reveal how they grew sales and profits—despite fewer transactions and a tricky retail climate. From discount fatigue to smarter ad spend, and why knowing your numbers might be the most creative move of all, this is a must-listen...

info_outline Ep. 20: Mixing Family & Business: The Story of Gingiber’s Growth with Angie Classen show art Ep. 20: Mixing Family & Business: The Story of Gingiber’s Growth with Angie Classen

Art + Audience

In this special season finale, Stacie sits down with someone very close to her heart—her sister, Angie Classen. Many people know Stacie as the face of Gingiber and Learn with Stacie Bloomfield, but behind the scenes, Angie is an essential part of the team. Together, they share the journey of working as sisters, growing a thriving art business, and the lessons they've learned about trust, resilience, and navigating the challenges of running a company with family. This heartfelt conversation is filled with wisdom for creatives looking to build sustainable businesses—especially those who may...

info_outline Ep. 19: Behind the Booth: Lessons from the Atlanta Trade Show show art Ep. 19: Behind the Booth: Lessons from the Atlanta Trade Show

Art + Audience

In this special episode, Stacie records live from the bustling Atlanta Market alongside her team members Amanda and Jessica. They share behind-the-scenes insights into preparing for a wholesale trade show, the highs and lows of the event, and what it takes to pull off a successful booth. From budgeting tips to unexpected hiccups, this episode offers a raw and informative look at the trade show experience and why it’s worth the investment for artists and entrepreneurs.   Today on Art + Audience: Trade Show 101: Stacie and Amanda explain what wholesale trade shows are, why Atlanta...

info_outline Ep. 18: I Bought a 100+ Year Old Church—Here’s the Wild Story Behind It show art Ep. 18: I Bought a 100+ Year Old Church—Here’s the Wild Story Behind It

Art + Audience

In this reflective and inspiring solo episode, Stacie invites you into her recent journey, which spans creative self-discovery, a transformative trip to Scotland, and an exciting new chapter as she reveals her second big secret. Stacie shares heartfelt lessons about slowing down, rediscovering creativity, and living an artful life—all while balancing the demands of running her art business, Gingiber.   Today on Art + Audience: A Transformative Trip to Scotland: Stacie recounts her solo journey, a rare opportunity to connect with herself and focus on her well-being. From long walks and...

info_outline Ep. 17: Why Your Art Isn’t Selling (and How to Fix It) with Brooke Glaser show art Ep. 17: Why Your Art Isn’t Selling (and How to Fix It) with Brooke Glaser

Art + Audience

In this insightful and inspiring episode, Stacie chats with illustrator Brooke Glaser. Brooke shares her journey from handmade greeting cards to becoming a professional illustrator with her work featured in major retailers like Target. She discusses how failures—like an expensive trade show with no immediate sales—became powerful lessons that propelled her career forward. This episode is packed with practical advice on refining your art, navigating uncertainty, and growing your creative business with intentionality and resilience.   Today on Art + Audience: Meet Brooke Glaser:...

info_outline Ep. 16: The Secret That’s Taking Me All the Way to Scotland show art Ep. 16: The Secret That’s Taking Me All the Way to Scotland

Art + Audience

In this solo episode, Stacie shares an exciting personal milestone—she’s writing a book! Stacie pulls back the curtain on the journey of how her upcoming book, The Artist’s Side Hustle, came to fruition, including moments of serendipity, setbacks, and sheer determination. Reflecting on her creative path, Stacie offers inspiration for artists chasing big dreams, even in the face of self-doubt.   Today on Art + Audience: A Major Announcement: Stacie reveals her secret project—The Artist’s Side Hustle, a book to help artists build their creative businesses in the margins of their...

info_outline Ep. 15: Avoid This Costly Mistake: Insights from Mable Tan’s Art Business Journey show art Ep. 15: Avoid This Costly Mistake: Insights from Mable Tan’s Art Business Journey

Art + Audience

Today, Stacie is joined by Mable Tan, a surface designer from Melbourne, Australia, who transitioned from photography to art licensing. Mable candidly shares her journey through major career pivots, the impact of closing her successful Etsy shop, and the painful yet invaluable lessons she learned about managing finances as an artist. Their discussion dives into overcoming tax-related missteps, vetting accountants, and the critical need for structure in a growing art business. This episode serves as an empowering reminder for artists to take themselves seriously and build strong business...

info_outline Ep. 14: The Joy in Art: How Shelly Kim Turned Burnout into Opportunity show art Ep. 14: The Joy in Art: How Shelly Kim Turned Burnout into Opportunity

Art + Audience

In this episode, Stacie welcomes the vibrantly passionate Shelly Kim, the artist behind Letters by Shells. Shelly shares her incredible journey from discovering art as a stress-relief hobby to building a thriving business that has embraced a multitude of creative outlets, including lettering, digital art, and DIY projects. Discover how Shelly navigated periods of burnout, found joy in artistic exploration, and learned the invaluable lesson of outsourcing to sustain her passion.   Today on Art + Audience: Shelly’s Art Origin Story: How art transformed from a simple hobby into a...

info_outline Ep. 13: Black Friday Game Plan: Tips to Boost Your Holiday Sales show art Ep. 13: Black Friday Game Plan: Tips to Boost Your Holiday Sales

Art + Audience

Black Friday is just around the corner! In this solo episode, Stacie takes us behind the scenes of her journey through Black Friday successes—and some not-so-successful moments. Sharing candid stories about her early days selling on Etsy, Stacie highlights the lessons she learned from a disappointing Black Friday and offers actionable advice for entrepreneurs preparing for the holiday shopping season. Whether you’re a seasoned seller or just getting started, this episode is packed with practical tips to help you strategize, promote, and maximize your Black Friday sales.   Today on Art...

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Today, Stacie is joined by her good friend and illustrator, Genna Blackburn, for an insightful conversation about finding your signature style and growing a loyal audience. Genna shares her journey from graphic design to surface design, how she overcame creative blocks, and the challenges she faced while transitioning into art licensing. They discuss the importance of developing a cohesive Instagram feed, building an email list, and consistently showing up for your audience. Genna's story serves as an inspiring roadmap for artists looking to balance creativity with audience growth.

 

Today on Art + Audience:

  • Introduction to Genna Blackburn: Genna shares her background as an illustrator and surface designer based in Detroit. From ballroom dancing to graphic design, she’s found her niche in creating childlike designs for kids' products, such as diapers and puzzles.

  • Overcoming Fear and Finding Your Style: Genna talks about the transition from graphic design, where creativity often took a back seat, to discovering her voice as an illustrator. She candidly discusses the self-doubt she faced and how she developed her signature style over time.

  • Building an Email List: Genna emphasizes the importance of creating a lead magnet (like her free guide to finding your style) as a way to organically grow an audience. She shares how she built an email list of 4,500 subscribers without ads by simply offering value.

  • Developing a Cohesive Instagram Feed: Cohesiveness, Genna explains, is key to growing on Instagram. She talks about limiting color palettes and planning her posts to create a feed that attracts both art directors and potential clients.

  • Authenticity and Engagement: Stacie and Genna dive into how authenticity—being vulnerable about struggles and real experiences—helps build genuine relationships with an audience. Genna shares tips on how to keep talking about your work, overcoming the fear of self-promotion.



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