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Ep. 13: Black Friday Game Plan: Tips to Boost Your Holiday Sales

Art + Audience

Release Date: 10/29/2024

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More Episodes

Black Friday is just around the corner! In this solo episode, Stacie takes us behind the scenes of her journey through Black Friday successes—and some not-so-successful moments. Sharing candid stories about her early days selling on Etsy, Stacie highlights the lessons she learned from a disappointing Black Friday and offers actionable advice for entrepreneurs preparing for the holiday shopping season. Whether you’re a seasoned seller or just getting started, this episode is packed with practical tips to help you strategize, promote, and maximize your Black Friday sales.

 

Today on Art + Audience:

  • A Black Friday Wake-Up Call: Stacie reflects on her early business missteps when an unprepared Black Friday left her anxiously refreshing her Etsy page—learning the hard way that effort and strategy are essential.

  • The Power of Early Advertising: She emphasizes the importance of promoting Black Friday sales weeks in advance using email newsletters, social media, and ads to build anticipation.

  • Email Marketing is a Must: Stacie shares her passion for newsletters and urges listeners to overcome their hesitation about self-promotion. She explains that sending frequent newsletters is key to staying top of mind, especially during the holiday season.

  • Discount Strategies That Work: Drawing from her experience with Gingiber, Stacie offers advice on pricing your products strategically—whether with 20-30% off discounts, free shipping, or bundled deals.

  • Consistency Builds Connection: Through personal anecdotes, Stacie explains how consistently showing up online has cultivated a loyal customer base for her brand.

  • What If You’re Just Starting? Practical suggestions for new entrepreneurs—such as offering custom artwork or leveraging scarcity tactics like countdown timers to create urgency.

  • Post-Event Evaluation: Stacie encourages listeners to reflect on what worked (and what didn’t) after the holiday season to refine their approach for next year.

 

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