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Ep. 20: Mixing Family & Business: The Story of Gingiber’s Growth with Angie Classen

Art + Audience

Release Date: 02/07/2025

Ep. 38: Data Doesn’t Lie: Shannon McNab on the Real Numbers Behind Creative Income show art Ep. 38: Data Doesn’t Lie: Shannon McNab on the Real Numbers Behind Creative Income

Art + Audience

In this data-packed episode, Stacie sits down with Shannon McNab, a surface designer, educator, and the creator of the annual Surface Design Industry Survey. Drawing from six years of research and thousands of responses, Shannon shares real insights into income trends, shifts in licensing, and the evolving paths artists are taking in today’s creative economy. This conversation is equal parts truth-telling and encouragement, giving artists a transparent look at what’s possible and what’s changing when building a sustainable creative business. Today on Art + Audience: Data Over Promises:...

info_outline Ep. 37: Vanessa Piche on Starting Over as an Artist: What Happens When You Lose Your Audience? show art Ep. 37: Vanessa Piche on Starting Over as an Artist: What Happens When You Lose Your Audience?

Art + Audience

In this refreshingly honest episode, Stacie is joined by fine artist Vanessa Piche (pronounced “cliché”) for a raw conversation about what it feels like to start over again. Vanessa opens up about her unexpected move from a thriving art career in Rhode Island to rural Indiana, and the challenges of rebuilding her audience from scratch in an increasingly unpredictable online landscape. Together, Stacie and Vanessa reflect on what’s not working anymore in creative business. This episode is a candid exploration of transition, vulnerability, and resilience. If you’ve been feeling lost or...

info_outline Ep. 36: Madison Phipps on Side Hustling, Print Clubs & Speaking Dreams Out Loud show art Ep. 36: Madison Phipps on Side Hustling, Print Clubs & Speaking Dreams Out Loud

Art + Audience

Today on the show, Stacie chats with artist Madison Phipps of Madison Phipps Studio, who is building a thriving creative business in the margins of her full-time job and motherhood. Madison shares how her mantra, “What’s the best that could happen?”, has helped her push past fear, pitch big ideas, and grow her audience organically on TikTok. From launching a print club with over 100 subscribers to selling original botanical artwork through consignment, Madison is a powerful example of what’s possible when you stop waiting and start sharing. This episode is packed with practical...

info_outline Ep. 35: Justice for Artists: How Daniel Lachman Helps Creatives Fight Art Theft show art Ep. 35: Justice for Artists: How Daniel Lachman Helps Creatives Fight Art Theft

Art + Audience

In this powerful episode, Stacie talks with Daniel Lachman, founder of Justice for Artists, about the heartbreaking and unfortunately common experience of having your artwork stolen. Daniel shares his journey from viral t-shirt success to fighting counterfeiters, and how he turned a personal struggle into a full-blown mission to help other artists get the justice (and compensation) they deserve. If you've ever hesitated to share your work for fear it might be ripped off, or if you're unsure what to do when it happens, this episode is essential for you. Daniel pulls back the curtain on...

info_outline Ep. 34: Why Laura Holley Only Draws Melbourne—and Why It Totally Works show art Ep. 34: Why Laura Holley Only Draws Melbourne—and Why It Totally Works

Art + Audience

In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura’s story is a testament to the power of embracing what you love, trusting your instincts, and building community around your art. They dive into how niching down to one city has become Laura's superpower, how a simple calendar project sparked a loyal cult following called "Pub Club," and how her background in event planning has helped her...

info_outline Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business show art Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business

Art + Audience

In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear. Today on Art + Audience: The Accidental Beginning: How a botched book cover project sparked a booming business...

info_outline Ep. 32: Why Diversification Is the Key to Surviving as a Creative Entrepreneur with Sophie Timms show art Ep. 32: Why Diversification Is the Key to Surviving as a Creative Entrepreneur with Sophie Timms

Art + Audience

Today, Stacie sits down with UK-based embroidery artist and educator Sophie Timms, founder of Mindful Mantra Embroidery and the Bloom Embroidery Academy. Sophie shares her inspiring journey from studying law to building a thriving creative business with multiple income streams, including a high-retention membership of nearly 200 embroidery enthusiasts. Whether you're dreaming of making a living from your art or already on your way, this episode is packed with wisdom about following your intuition, building a community, and crafting a business that supports your life.   Today on Art +...

info_outline Ep. 31: Creative Growth Tips for Artists: Crockpot Ideas, Side Projects, and Sustainable Success with Andy J. Pizza show art Ep. 31: Creative Growth Tips for Artists: Crockpot Ideas, Side Projects, and Sustainable Success with Andy J. Pizza

Art + Audience

In the second half of this rich and wide-ranging conversation, Stacie and Andy unpack the often unseen tension between creative expression and strategic thinking. They dive into what it means to be a “whole-brain” artist, someone who thrives in both creative exploration and structured planning, and why that's not a contradiction but a powerful gift. Andy shares his love for storytelling structure, the metaphor of crockpots for creative timing, and the concept of having a “main band” and a “side band” to stay creatively flexible. Meanwhile, Stacie gets real about balancing artistry...

info_outline Ep. 30: Andy J. Pizza on How to Build a Creative Career as a Neurodivergent Artist show art Ep. 30: Andy J. Pizza on How to Build a Creative Career as a Neurodivergent Artist

Art + Audience

In this first part of a powerful two-part conversation, Stacie sits down with the creative and deeply introspective Andy J. Pizza, illustrator, speaker, and host of the beloved Creative Pep Talk podcast. They dive headfirst into the personal side of creativity, exploring how neurodivergence, mental health, and family background shape the way we show up in our art. Andy and Stacie share candid moments about their diagnoses (ADHD and OCD), how their creative rhythms differ from traditional productivity models, and why embracing your authentic self is the first step to making art that truly...

info_outline Ep. 29: Is Leverage Your Art Worth It? Alumni Share Their Honest Results show art Ep. 29: Is Leverage Your Art Worth It? Alumni Share Their Honest Results

Art + Audience

In this special episode, Stacie brings together a panel of alumni from her signature program, Leverage Your Art. These artists, from illustrators to surface pattern designers to product-based business owners, share their honest experiences, big “aha” moments, and how the course helped them grow thriving creative businesses. Whether you’re just starting out or looking to expand your art career, this conversation is packed with encouragement, practical advice, and powerful stories from artists who have walked the path before you. Today on Art + Audience: “Does this work for me?”:...

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In this special season finale, Stacie sits down with someone very close to her heart—her sister, Angie Classen. Many people know Stacie as the face of Gingiber and Learn with Stacie Bloomfield, but behind the scenes, Angie is an essential part of the team. Together, they share the journey of working as sisters, growing a thriving art business, and the lessons they've learned about trust, resilience, and navigating the challenges of running a company with family. This heartfelt conversation is filled with wisdom for creatives looking to build sustainable businesses—especially those who may be hesitant to ask for help or delegate. If you've ever wondered what it’s like to mix family and business, this episode is full of honest insights, personal stories, and valuable takeaways.

 

Today on Art + Audience:

  • Season One Finale: Stacie reflects on the journey of this podcast and why taking seasonal breaks is important for creative growth.

  • Meet Angie Classen: Stacie introduces her sister, Angie, who plays a critical role in the business. They share how their careers unexpectedly became intertwined.

  • The Importance of Asking for Help: Many creatives hesitate to delegate. Angie highlights how Stacie's ability to invite others into her business helped scale Gingiber into a seven-figure brand.

  • Balancing Strengths: Stacie and Angie have complementary skills—Stacie’s quick decision-making and creative energy meet Angie’s methodical approach and organizational strengths. Together, they make the perfect team.

  • Navigating Conflict and Growth: Family businesses come with unique challenges, but open communication, trust, and knowing when to push through difficulties have been key to their success.

  • Scaling Gingiber: How Stacie took a big swing by trusting Angie to take on a leadership role in product management—despite conventional business advice warning against family in leadership.

  • Making Space for Others: The power of hiring team members who bring new talents to the table, and how letting go of control creates space for even greater success.

  • Sisterhood & Support: Beyond business, Stacie and Angie share how their bond has deepened over time, creating a foundation of support in both work and life.

  • The Power of Creative Community: Why finding “pace setters” in business—whether a sister or a mastermind group—is essential for growth.



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