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Ep. 20: Mixing Family & Business: The Story of Gingiber’s Growth with Angie Classen

Art + Audience

Release Date: 02/07/2025

Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business show art Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business

Art + Audience

In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear. Today on Art + Audience: The Accidental Beginning: How a botched book cover project sparked a booming business...

info_outline Ep. 32: Why Diversification Is the Key to Surviving as a Creative Entrepreneur with Sophie Timms show art Ep. 32: Why Diversification Is the Key to Surviving as a Creative Entrepreneur with Sophie Timms

Art + Audience

Today, Stacie sits down with UK-based embroidery artist and educator Sophie Timms, founder of Mindful Mantra Embroidery and the Bloom Embroidery Academy. Sophie shares her inspiring journey from studying law to building a thriving creative business with multiple income streams, including a high-retention membership of nearly 200 embroidery enthusiasts. Whether you're dreaming of making a living from your art or already on your way, this episode is packed with wisdom about following your intuition, building a community, and crafting a business that supports your life.   Today on Art +...

info_outline Ep. 31: Creative Growth Tips for Artists: Crockpot Ideas, Side Projects, and Sustainable Success with Andy J. Pizza show art Ep. 31: Creative Growth Tips for Artists: Crockpot Ideas, Side Projects, and Sustainable Success with Andy J. Pizza

Art + Audience

In the second half of this rich and wide-ranging conversation, Stacie and Andy unpack the often unseen tension between creative expression and strategic thinking. They dive into what it means to be a “whole-brain” artist, someone who thrives in both creative exploration and structured planning, and why that's not a contradiction but a powerful gift. Andy shares his love for storytelling structure, the metaphor of crockpots for creative timing, and the concept of having a “main band” and a “side band” to stay creatively flexible. Meanwhile, Stacie gets real about balancing artistry...

info_outline Ep. 30: Andy J. Pizza on How to Build a Creative Career as a Neurodivergent Artist show art Ep. 30: Andy J. Pizza on How to Build a Creative Career as a Neurodivergent Artist

Art + Audience

In this first part of a powerful two-part conversation, Stacie sits down with the creative and deeply introspective Andy J. Pizza, illustrator, speaker, and host of the beloved Creative Pep Talk podcast. They dive headfirst into the personal side of creativity, exploring how neurodivergence, mental health, and family background shape the way we show up in our art. Andy and Stacie share candid moments about their diagnoses (ADHD and OCD), how their creative rhythms differ from traditional productivity models, and why embracing your authentic self is the first step to making art that truly...

info_outline Ep. 29: Is Leverage Your Art Worth It? Alumni Share Their Honest Results show art Ep. 29: Is Leverage Your Art Worth It? Alumni Share Their Honest Results

Art + Audience

In this special episode, Stacie brings together a panel of alumni from her signature program, Leverage Your Art. These artists, from illustrators to surface pattern designers to product-based business owners, share their honest experiences, big “aha” moments, and how the course helped them grow thriving creative businesses. Whether you’re just starting out or looking to expand your art career, this conversation is packed with encouragement, practical advice, and powerful stories from artists who have walked the path before you. Today on Art + Audience: “Does this work for me?”:...

info_outline Ep. 28: What No One Tells You About Licensing: Juliana Tipton on Boundaries, Burnout, and Creative Joy show art Ep. 28: What No One Tells You About Licensing: Juliana Tipton on Boundaries, Burnout, and Creative Joy

Art + Audience

In this enlightening episode, Stacie sits down with surface pattern designer Juliana Tipton to talk about launching a creative career in your 40s, navigating art licensing, and staying grounded through the highs and lows of the design world. From graphic design and higher education to licensing with top retailers like Target and Barnes & Noble, Juliana shares how she pivoted careers, learned to trust her gut, and built a successful business centered around authenticity and perseverance.   Today on Art + Audience: Juliana’s Unconventional Start: How she launched her surface design...

info_outline Ep. 27: Carrie Cantwell on Building Confidence, Facing Rejection, and Finding Your Voice show art Ep. 27: Carrie Cantwell on Building Confidence, Facing Rejection, and Finding Your Voice

Art + Audience

In this inspiring episode, Stacie chats with Carrie Cantwell, a graphic designer turned licensed artist, Skillshare top teacher, podcast host, and creative coach. Carrie opens up about her transformative journey from the high-pressure world of film graphics to finding her artistic voice through art licensing. Her story is one of courage, reinvention, and learning to lean into the things that come naturally. Together, Stacie and Carrie dive deep into the realities of self-doubt, the power of creative bravery, and the freedom that comes with not needing external validation. Today on Art +...

info_outline Ep. 26: How I Built Two Creative Businesses That Generate $5 Million a Year show art Ep. 26: How I Built Two Creative Businesses That Generate $5 Million a Year

Art + Audience

In this episode, Stacie reveals the system behind her two creative companies generating a combined $5 million in annual revenue: the STAR Productivity Method. Drawing from humble beginnings at her dining room table to leading a powerhouse team, Stacie shares the weekly rhythm that has guided her journey. Whether you're a side hustler or full-time creative, this episode provides an actionable framework to gain clarity, stay focused, and make meaningful progress even with limited time. Today on Art + Audience: The Origins of the STAR Cycle: How Stacie developed the method during her early side...

info_outline Ep. 25: Q&A | Licensing, Niches, and Newsletters – Your Roadmap to a Sustainable Art Business show art Ep. 25: Q&A | Licensing, Niches, and Newsletters – Your Roadmap to a Sustainable Art Business

Art + Audience

In this episode, Stacie answers real listener questions and dives into how artists can move from feeling overwhelmed by possibilities to finding strategic clarity. She offers empowering advice on balancing multiple passions, making smart licensing choices, and evolving your artistic style without confusing your audience. Whether you're at the start of a creative pivot or deep into the licensing world, Stacie's thoughtful insights will help you take confident, intentional steps forward.   Today on Art + Audience: Overcoming Creative Overwhelm: Sarah, a graphic designer, dreams of...

info_outline Ep. 24: How Many Emails Should You Send? The Answer That Scaled Our Business to $2M — with Angie Classen show art Ep. 24: How Many Emails Should You Send? The Answer That Scaled Our Business to $2M — with Angie Classen

Art + Audience

Today on the show, Stacie is joined once again by her long-time business partner and sister, Angie Classen. Together, they pull back the curtain on how consistent email marketing helped grow their handmade brand, Gingiber, from a $100k Etsy shop to a multimillion-dollar enterprise. This episode is a deep dive into ditching the fear of self-promotion, showing up authentically, and embracing email as your most powerful marketing tool. Whether you're just starting out or looking to level up your product-based business, Stacie and Angie break down actionable strategies and candidly share the...

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More Episodes

In this special season finale, Stacie sits down with someone very close to her heart—her sister, Angie Classen. Many people know Stacie as the face of Gingiber and Learn with Stacie Bloomfield, but behind the scenes, Angie is an essential part of the team. Together, they share the journey of working as sisters, growing a thriving art business, and the lessons they've learned about trust, resilience, and navigating the challenges of running a company with family. This heartfelt conversation is filled with wisdom for creatives looking to build sustainable businesses—especially those who may be hesitant to ask for help or delegate. If you've ever wondered what it’s like to mix family and business, this episode is full of honest insights, personal stories, and valuable takeaways.

 

Today on Art + Audience:

  • Season One Finale: Stacie reflects on the journey of this podcast and why taking seasonal breaks is important for creative growth.

  • Meet Angie Classen: Stacie introduces her sister, Angie, who plays a critical role in the business. They share how their careers unexpectedly became intertwined.

  • The Importance of Asking for Help: Many creatives hesitate to delegate. Angie highlights how Stacie's ability to invite others into her business helped scale Gingiber into a seven-figure brand.

  • Balancing Strengths: Stacie and Angie have complementary skills—Stacie’s quick decision-making and creative energy meet Angie’s methodical approach and organizational strengths. Together, they make the perfect team.

  • Navigating Conflict and Growth: Family businesses come with unique challenges, but open communication, trust, and knowing when to push through difficulties have been key to their success.

  • Scaling Gingiber: How Stacie took a big swing by trusting Angie to take on a leadership role in product management—despite conventional business advice warning against family in leadership.

  • Making Space for Others: The power of hiring team members who bring new talents to the table, and how letting go of control creates space for even greater success.

  • Sisterhood & Support: Beyond business, Stacie and Angie share how their bond has deepened over time, creating a foundation of support in both work and life.

  • The Power of Creative Community: Why finding “pace setters” in business—whether a sister or a mastermind group—is essential for growth.



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