Episode 169: How to Turn LinkedIn Into a Lead Machine for Your PM Business | Lucas Wollschlager
Evernest Property Management Show
Release Date: 11/10/2025
Episode 179: EOS & Traction - Making Order Out of the Chaos in Your PM Business
Evernest Property Management Show
In this episode of The Evernest Property Management Show, Matthew and Gray reveal the massive secret behind Evernest's success: following Traction by Gino Wickman. They explain how focusing on this program empowers businesses of all industries to streamline decision-making, reduce operational friction, and achieve incredible results. You'll learn: Why everything starts with a solid vision (and why it shouldn't be something that just lives on your office wall) How to break your goals into achievable chunks, from quarterly milestones to three-year objectives Why following a...
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Episode 178: How to Sell (or Buy) a Property Management Company: Our 9-Step Process
Evernest Property Management Show
Matthew and Gray divulge Evernest's complete process for buying (and selling) a property management company. Whether you're a property manager thinking about your exit or an operator looking to scale faster through acquisitions, this episode walks through the real-world playbook: from finding deals and valuing a PM business, to due diligence, LOIs, financing, closing, and post-close integration. You'll learn: The 9 steps to sell your property management business the right way Marketing tricks that keep you top of mind when someone's selling their PM business When to pull in an...
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Episode 177: Meet the New Co-Host: The Ops Leader Who’s Helped Shape Evernest for 10 Years | Gray Hall
Evernest Property Management Show
In this episode of The Evernest Property Management Show, Matthew introduces his new co-host, Gray Hall. Gray is Evernest's Vice President of Operations, and he has been with the company for almost 10 years. Now, he's sharing his property management insights. You'll learn: Why selling the vision for your property management company is a risk - but it pays off in terms of staff quality and business outcomes How repeated exposure to Evernest's interview process influenced Gray's success The story behind Gray's first acquisition with Evernest, including what he'd do differently in 2026 ...
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Episode 176: My Time at Evernest Has Come to an End… | Spencer Sutton
Evernest Property Management Show
In this milestone episode, Spencer Sutton announces his decision to step away from Evernest after 11 years to return to , the nonprofit he founded, despite loving his role and being at the top of his game. Spencer and Matthew reflect on faith, fear, discipline, and why knowing when to leave can be just as important as knowing how to build. You’ll Learn: Why staying comfortable might be the most dangerous career move you can make How to know when it’s time to leave—even when everything is going right The difference between fear-based decisions and purpose-driven ones Why the way you...
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Episode 175: How Top Property Managers Retain A-Players (And Why Yours May Quit)
Evernest Property Management Show
Ensuring your team feels appreciated is critical to long-term success in property management. In this episode, Spencer shares strategies and insight into building a team that lasts the test of time. You'll learn: Why the vision of the business feeds into trust and autonomy How to attract (and keep) A players The importance of creating a scorecard to guide employee behavior and goals =================================== Connect with Matt, Spencer, and Gray at Evernest: Link: Link: (Watch this episode and more!) Visit the Podcast Website: Email the Show: ===================================...
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Episode 174: Your Legal Wake-Up Call: Lawsuits You Don’t See Coming (Fair Housing, ESAs, and More)
Evernest Property Management Show
Successful property management relies on a robust understanding of the legal landscape, so Spencer and Matthew invited Monica K. Gilroy of onto The Property Management Show. As a subject matter expert in real estate litigation, Monica shares insights into Fair Housing law and common legal pitfalls that could tank your business. You'll learn: How to validate emotional support animals (without getting duped) Updates to reasonable accommodation laws and what all property managers need to know What to know about Fair Housing complaints and where common sense reigns supreme ...
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Episode 173: Set Bigger Goals, Close More Doors: The PM Vision Formula for 2026
Evernest Property Management Show
2026 is on the horizon - are you ready to accomplish your goals? Spencer discusses how to set yourself up for a productive year and build fulfilling targets in this episode of The Evernest Property Management Show. You'll learn: Why you're the hardest person to negotiate with How not feeling worthy of accomplishing your goals is slowing down your success The importance of vision when setting your direction =================================== Connect with Matt, Spencer, and Gray at Evernest: Link: Link: (Watch this episode and more!) Visit the Podcast Website: Email the Show: ...
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Episode 172: From 0 to 600 Doors: How Jen Ruelens Uses Video to Grow Her PM Business
Evernest Property Management Show
Want more owners, better leads, and shorter sales cycles? In this episode, Spencer sits down with Jen Ruelens to unpack the five major reasons you need to start creating video content now—or risk getting left behind. Reach out to Jen and learn more via You'll learn: How to leverage the know–like–trust framework to boost your business The most efficient method to leverage video content and fix operational issues How to convert repetitive calls into links that generate business Why authenticity beats fancy gear every time =================================== Connect with Matt, Spencer,...
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Episode 171: People Don’t Hire a Website... They Hire YOU | Mark Ainley
Evernest Property Management Show
In this episode, Spencer Sutton sits down with Mark Ainley, co-founder of and host of the , to discuss how video, content, and authenticity build invaluable trust in today’s market. You'll learn: How to build a local brand through storytelling Which data and metrics matter for growth (and what doesn't) Why your personality is the most powerful marketing tool at your disposal Masterful ways to leverage AI to improve your business, from hiring better players to closing more deals =================================== Connect with Matt, Spencer, and Gray at Evernest: ...
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Episode 170: The 5 Reasons You Need to Create Video Content (Or Get Left Behind)
Evernest Property Management Show
How do you become the leading property manager in your market? Spencer Sutton explains how to leverage videos as the ultimate differentiator in property management. You'll learn: The five reasons why you need to be creating video content (and how to get started) How to generate trust via human anchors Marketing secrets to repurpose the content you create and use it to be found by large language models (LLMs) like ChatGPT How storytelling can help your BDMs close more deals with higher conversion rates =================================== Connect with Matt, Spencer, and Gray at Evernest: ...
info_outlineFormer Evernester and founder of Veritas Copy, Lucas Wollschlager, shares strategies most property managers don't know that will unlock more clients and empower you to net better deals - all through your social media presence. Want help from Lucas? Reach out to him on LinkedIn.
You'll learn:
- How to build a content strategy that evolves with your business
- Whether you have to be an influencer to score clients through social media (hint: no - and we make it so much easier!)
- The secret behind leveraging your LinkedIn for lead generation
- How to create a personal brand that pays in spades
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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co
Guest: Lucas Wollschlager, founder of Veritas Copy
Link: Connect with Evernest
Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)
Visit the Podcast Website: Evernest.co/podcasts
Email the Show: podcast@evernest.co
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Production House: Flint Stone Media
Copyright of Evernest 2025.