30 Days To Sell Cars Podcast Season #2 Episode #8 – Defining Your Goal Before Building Your Customer Acquisition Machine
Release Date: 04/12/2020
30 Days To Sell Cars Podcast Season #2 Episode #19 – The Automotive Value Ladder
30 Days To Sell Cars Podcast
In this episode, we get into the final stage of the Automotive Customer Acquisition Formula and the last episode of season #2 and discuss the importance of creating or leveraging your Automotive Value Ladder.
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30 Days To Sell Cars Podcast Season #2 Episode #18 – Closing aka Objections & Money
30 Days To Sell Cars Podcast
In this episode, we get into stage 11 of the Automotive Customer Acquisition Formula and tackle the intimidating but quintessential Closing stage. We’re reviewing the tips and tactics required to deliver every word and silence to create the necessary internal pressure that will lead the prospect to a decision without you having to use any external closing gimmicks.
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30 Days To Sell Cars Podcast Season #2 Episode #17 – The Sales Presentation
30 Days To Sell Cars Podcast
In this episode, we get into stage 10 of the Automotive Customer Acquisition Formula and talk about the new Sales Presentation and the three fundamental pillars of an excellent presentation that will help you move metal like no other in your market.
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30 Days To Sell Cars Podcast Season #2 Episode #16 – Appointment Scheduling
30 Days To Sell Cars Podcast
In this episode, we plow through the 9th stage of the Automotive Customer Acquisition Formula and take a deep dive into Appointment Scheduling.
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30 Days To Sell Cars Podcast Season #2 Episode #15 – Lead Nurturing
30 Days To Sell Cars Podcast
In this episode, we continue our blitz through the Customer Acquisition Formula with stage 8 and Lead Nurturing.
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30 Days To Sell Cars Podcast Season #2 Episode #14 – Generating More Leads
30 Days To Sell Cars Podcast
In this episode, we start the second half of the Customer Acquisition Formula with stage 7: Generating Leads.
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30 Days To Sell Cars Podcast Season #2 Episode #13 – Choosing Your Tactics Part 2 (The Staking Stratagem)
30 Days To Sell Cars Podcast
In this episode, we are continuing our review of the 6th stage of the Customer Acquisition Formula with part 2 of Choosing Your Tactics and my Staking Strategem.
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30 Days To Sell Cars Podcast Season #2 Episode #12 – Choosing Your Tactics Part 1 (Fundamentals)
30 Days To Sell Cars Podcast
In this episode, we are moving through the 12 steps of the automotive customer acquisition formula, digging our heels this time in stage 6 of the system: Choosing Your Tactics.
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30 Days To Sell Cars Podcast Season #2 Episode #11 – Identifying Traffic Sources
30 Days To Sell Cars Podcast
In this episode, we are progressing through the automotive customer acquisition formula steps by helping you identify the traffic sources and the environments where your ideal customers already congregate.
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30 Days To Sell Cars Podcast Season #2 Episode #10 – Identify Your Ideal Customer
30 Days To Sell Cars Podcast
In this episode, we are continuing our journey through the automotive customer acquisition formula by helping you define WHO is your ideal customer and exposing the lie that wanting to sell to everybody is a good strategy.
info_outlineIn this episode, we’re taking back the bull by the horns and going back to the 12 stages of the Customer Acquisition Formula. It looks like the car business is going to be dealing with the effect of the health crisis for a while, so the most useful thing we can do is to lay the foundation of a scalable, predictable, consistent and profitable automotive customer acquisition machine.
I am sharing with you a crucial step that will make the difference between a poor, decent, good, or exceptional customer attraction machine; and that’s to define a precise goal you are looking to achieve.
It’s important to know what success looks like, or you won’t know when you get there or if you’re way off course.
Paul Arden said it well: “Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.”
Now that you have figured out in episode #5 of the podcast your WHY, and the core purpose and beliefs of your business, let’s define your goal.
If you would like to learn more about the mindset shifts required to survive and thrive during the health crisis, check out this free automotive training I created.
But if you would like to get an automotive marketing audit to evaluate your readiness to face the weeks and months to come and learn how to position yourself and your dealership to maximize the speed of recovery, simply request some time with me using this link: https://www.turbomarketingsolutions.com/apply-strategy-session