30 Days To Sell Cars Episode Podcast #9 - The Ugly Truth About Conquest
Release Date: 04/09/2018
30 Days To Sell Cars Podcast Season #2 Episode #19 – The Automotive Value Ladder
30 Days To Sell Cars Podcast
In this episode, we get into the final stage of the Automotive Customer Acquisition Formula and the last episode of season #2 and discuss the importance of creating or leveraging your Automotive Value Ladder.
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30 Days To Sell Cars Podcast Season #2 Episode #18 – Closing aka Objections & Money
30 Days To Sell Cars Podcast
In this episode, we get into stage 11 of the Automotive Customer Acquisition Formula and tackle the intimidating but quintessential Closing stage. We’re reviewing the tips and tactics required to deliver every word and silence to create the necessary internal pressure that will lead the prospect to a decision without you having to use any external closing gimmicks.
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30 Days To Sell Cars Podcast Season #2 Episode #17 – The Sales Presentation
30 Days To Sell Cars Podcast
In this episode, we get into stage 10 of the Automotive Customer Acquisition Formula and talk about the new Sales Presentation and the three fundamental pillars of an excellent presentation that will help you move metal like no other in your market.
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30 Days To Sell Cars Podcast Season #2 Episode #16 – Appointment Scheduling
30 Days To Sell Cars Podcast
In this episode, we plow through the 9th stage of the Automotive Customer Acquisition Formula and take a deep dive into Appointment Scheduling.
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30 Days To Sell Cars Podcast Season #2 Episode #15 – Lead Nurturing
30 Days To Sell Cars Podcast
In this episode, we continue our blitz through the Customer Acquisition Formula with stage 8 and Lead Nurturing.
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30 Days To Sell Cars Podcast Season #2 Episode #14 – Generating More Leads
30 Days To Sell Cars Podcast
In this episode, we start the second half of the Customer Acquisition Formula with stage 7: Generating Leads.
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30 Days To Sell Cars Podcast Season #2 Episode #13 – Choosing Your Tactics Part 2 (The Staking Stratagem)
30 Days To Sell Cars Podcast
In this episode, we are continuing our review of the 6th stage of the Customer Acquisition Formula with part 2 of Choosing Your Tactics and my Staking Strategem.
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30 Days To Sell Cars Podcast Season #2 Episode #12 – Choosing Your Tactics Part 1 (Fundamentals)
30 Days To Sell Cars Podcast
In this episode, we are moving through the 12 steps of the automotive customer acquisition formula, digging our heels this time in stage 6 of the system: Choosing Your Tactics.
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30 Days To Sell Cars Podcast Season #2 Episode #11 – Identifying Traffic Sources
30 Days To Sell Cars Podcast
In this episode, we are progressing through the automotive customer acquisition formula steps by helping you identify the traffic sources and the environments where your ideal customers already congregate.
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30 Days To Sell Cars Podcast Season #2 Episode #10 – Identify Your Ideal Customer
30 Days To Sell Cars Podcast
In this episode, we are continuing our journey through the automotive customer acquisition formula by helping you define WHO is your ideal customer and exposing the lie that wanting to sell to everybody is a good strategy.
info_outlineIn this episode, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, who are not in your database, and who have not yet experienced your awesome sales or service department.
I know that some dealers often associate conquest with direct mail, which is one method of conquesting; but for the sake of today’s conversation, I won’t be using the word “conquest” as a direct mail strategy, but rather to identify the target we’re after which are NEW CUSTOMERS!
As a marketing professional helping car dealers sell more vehicle, you would think that the conquest conversation would be an easy one, right? Not at all! Although conquest is at the top of the list of priorities of every dealer and automotive marketing team I talk to, it’s probably the hardest conversation to have and the one we dread the most.