E14: Jon Beebe: Co-Founder of Beebe’s Bargains
Experiment Zone Podcast
Connect with Experiment Zone: Connect with Jon & Beebe’s Bargains: In this episode, AJ sits down with Jon Beebe, co-founder of Beebe’s Bargains, to unpack the incredible journey of turning a personal passion into a thriving, full-time business that’s helping families across the country save time and money. What began as a hobby shared between Jon and his wife while he was still working as a youth pastor has evolved into a powerful affiliate marketing platform—and a testament to what’s possible when mission meets momentum. Jon shares the pivotal moments of...
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E13: Tee Forton-Barnes: Founder of Water Buffalo Club 716
Experiment Zone Podcast
Connect with Experiment Zone: Connect with Tee and Water Buffalo Club 716: In this episode, AJ sits down with Tee Forton-Barnes, the founder of . Tee shares the story behind her thriving Buffalo Bills fan club and its unique line of hats and apparel. The discussion unpacks the journey of starting this community and online store, the challenges of seasonality, and the struggle to gain broader brand visibility. Tee’s passion for her business shines through as she describes the growth from a single blue hat to an expansive range of merchandise that now attracts fans...
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E12: Margaret Yang: Founder of MY Advisory on E-Commerce Trends, Product Strategy, & User Experience
Experiment Zone Podcast
Connect with Experiment Zone: Connect with Margaret and MY Advisory: In this episode, AJ sits down with Margaret Yang from to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product...
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E11: Leonardo Caracas: Insights on Optimizing & Scaling Your E-Commerce Business
Experiment Zone Podcast
Connect with Experiment Zone: Connect with Leo and Jump Ventures: In this special e-commerce-focused episode, AJ sits down with Leonardo Caracas, a partner at Leo discusses his journey from starting , an e-commerce brand that reached nine-figure success, to running Jump Ventures, an accelerator for scaling e-commerce businesses. He shares invaluable insights on key strategies such as conversion rate optimization, optimizing pricing and bundling, and the importance of cultural fit in hiring. Leo also outlines his approach to rapidly growing brands from seven to eight...
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E10: Kenny Kwiatkowski: President & CEO of Sprinkler Guard by Grasshole
Experiment Zone Podcast
Connect with Experiment Zone: Connect with Kenny Sprinkler-Guard by Grasshole: In this episode, AJ welcomes Kenny Kwiatkowski from to discuss his revolutionary product aimed at protecting sprinkler heads. Ken delves into the issues with traditional cement donuts and how his patented Grasshole product offers a multi-functional solution to keep sprinkler heads aligned and protected from various damages. He explains the broad customer base for this product, including homeowners, property management companies, and even schools. Ken also talks about his...
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E9: Igor Vainshtein: The Founder of the GolfTrak App on The Future of Golf Simulation
Experiment Zone Podcast
In this episode, AJ sits down with Igor Vainshtein, the founder of GolfTrak, a unique app offering innovative golf simulation in your pocket. Igor shares his journey, from starting and selling an eCommerce company to founding GolfTrak, a seven-year endeavor now commercially available. They discuss how GolfTrack uses a freemium model to attract a diverse audience, from avid golfers to casual players, and the impact of the recent pandemic on the golf industry. The episode delves into target audience identification, user feedback from a 15-month beta test, and overcoming customer skepticism about...
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E8: Don Sevcik: The Founder of MathCelebrity on Designing a One-Stop Platform for Online Math Tutoring
Experiment Zone Podcast
In this episode, AJ sits down with Don Sevcik, the founder of , a platform aiding over 8 million users annually in mastering math from fifth grade through college. They delve into the platform's unique features such as comprehensive step-by-step solutions, practice problems, quizzes, and assessments. The discussion explores actionable strategies to improve conversions from free to paid subscriptions, including simplifying the enrollment process, clear and consistent messaging, and social proof through testimonials and visual aids. Emphasis is placed on early value propositions, seamless user...
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E7: John Roman: The Founder of BattlBox on Testing and Implementing Data-Driven Solutions
Experiment Zone Podcast
In this episode, AJ sits down with John Roman from , a unique outdoor adventure subscription service dedicated to building brand equity through community and quality content. They delve into BattlBox's intriguing journey from its inception in 2015, its sale in 2021, and its repurchase in 2022. The discussion highlights BattlBox's male-centric marketing strategy, its focus on community building, and its use of content-driven growth to attract a dedicated audience on platforms like TikTok and YouTube. Key elements explored include the brand's four subscription tiers, exclusive benefits through...
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E6: Garik Himebaugh: Founder of the Sustainable Fashion Platform Eco-Stylist
Experiment Zone Podcast
In this episode, AJ sits down with Garik Himebaugh, founder of , to discuss the launch of a new personalized styling service on their unique platform. Garik explains how Eco-Stylist focuses on sustainable, eco-friendly fashion, offering customers tailored recommendations for clothing items and shoes they will love. They then discuss the importance of making sustainable choices in fashion and how a newly introduced feature allows users to receive specific product links through a subscription model without committing to a purchase. Quick note: users can sign up for one-time, monthly, or...
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E5: Jordan Salvit: Serial Entrepreneur and CEO, Paint Plot
Experiment Zone Podcast
In this episode, AJ speaks with Jordan Salvit, an experienced entrepreneur and the CEO of Paint Plot, a unique paint-by-numbers kit provider aimed at making painting easy for adults. Together, AJ and Jordan delve into the journey of Paint Plot customers who have recently been discovering their website in larger numbers through Google Search. They also explore ways to enhance product detail pages (PDPs) to boost conversion rates. Also, AJ offers tips on carousel design, in addition to breaking down specific strategies for prioritizing product information, emphasizing key details, and avoiding...
info_outlineIn the first episode of Experiment Zone, host AJ Davis interviews Jake, the co-founder and COO of GolfRoots. They discuss the mission behind GolfRoots to make golf more affordable, accessible, and sustainable by upcycling pre-owned golf clubs and offering them online directly to consumers. Jake shares insights about their wide-reaching target audience, mostly comprising young, male professionals seeking affordable golf equipment options. They tackle common customer confusions regarding product offerings, like the starter and full sets, and discuss operational challenges such as shipping.
Jake outlines the company's digital marketing strategies, highlighting their success in growing their social media presence on platforms like TikTok and Instagram. AJ and Jake delve into a conversion audit of the Golf Roots website, offering tangible digital marketing and website design strategies to improve user experience and conversion rates. AJ provides actionable advice on enhancing visibility, navigation, and conveying the brand's story more effectively to potential customers.
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