180: Mastering Meta Ads for Creative Entrepreneurs with Laura Ball
Release Date: 12/05/2024
207: Flourish to Pattern+: What I Learned by Listening
The Professional Creative
Something wasn’t quite right, but it wasn’t obvious. A few familiar names stopped showing up. The community felt quieter. Emails trickled in with kind words and lingering overwhelm. Rather than dismissing the shift or powering through, I chose to pause and truly listen. In this episode, I take you behind the scenes of how that pause sparked one of the biggest transformations we’ve ever made: the shift from Flourish to Pattern+. I walk you through the exact steps we took to uncover what our members truly needed and how we redesigned our entire membership from the ground up as a result. We...
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206: The Power of a Press Kit
The Professional Creative
A small, thoughtful press kit turned out to be one of the most impactful tools we brought to our latest licensing trade show. In this episode, I’m sharing how this tiny detail—something we nearly overlooked—sparked major conversations, opened unexpected doors, and ultimately stole the show. We were deep in the chaos of pre-show preparation, ironing, assembling, and punching holes for this little piece of collateral when we began to wonder if it would even be worth it. But it absolutely was. More than any other part of our setup, the press kit is what people remembered, what they held...
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205: What We’re Bringing to the Table at Expo
The Professional Creative
Bringing our vision to life at the Licensing Expo was one of the most rewarding and meaningful experiences of my creative career, and in this episode, I’m pulling back the curtain on what it was really like. I share the inspiration and intentionality behind every detail of our booth, from the concept of a welcoming “greenhouse” to the birds I hand-sculpted with over 100 hours of love and labor. I talk through the creative decisions that shaped our booth, including the layout, live floral installation, tactile displays, and the thoughtful storytelling woven throughout. I also get honest...
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204: Inside Our Expo Strategy
The Professional Creative
Stepping into the Licensing Expo for the very first time was both exhilarating and intimidating. In this episode, I take you behind the scenes of how we approached exhibiting at the world's largest licensing trade show in Las Vegas—from our earliest preparations to what happened after the doors closed. We didn't come with flashy campaigns or loud visuals. Instead, we showed up with clarity, intention, and a booth designed to feel like an extension of my studio—warm, welcoming, and rooted in story. We talk through how we turned doubt into confidence, especially in the face of...
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203: Prepping the Portfolio: Back to Our Roots
The Professional Creative
Before I ever signed a licensing deal or showed my work at a trade show, I had one thing—a portfolio. In this episode, I take you back to the roots of my very first handmade portfolio and walk you through how I’ve translated that same heartfelt essence into a new, fully digital version for today. This journey has come full circle, and I want to share not only the story behind my original bound book but also how you can create a meaningful online portfolio that feels like an experience. I open up about the emotional connection behind that first portfolio—how I bound it by hand, infused it...
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202: How We Celebrate Workiversaries: Moments Not to be Missed
The Professional Creative
Celebrating milestones might seem small, but the impact is anything but. In this episode, I’m sharing a peek behind the scenes at how we intentionally honor and uplift our team through something we call “workiversaries”—the anniversaries of when each person joined Team Bonnie Christine. These moments of recognition go far beyond just marking a date. They are powerful opportunities to pause, reflect, and celebrate the people who help bring our work to life. Even if you don’t have a team, I encourage you to celebrate the people who support you. Whether it’s a contractor, a friend, or...
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201: How To Organize A Weekly Newsletter: The Purpose Behind Our Template
The Professional Creative
Today, I’m sharing how I went from struggling to write regular emails to building a system that helps us send two value-packed newsletters with ease and joy. You’ll learn the purpose behind our two biweekly newsletters—“Secrets of the Studio” for surface pattern designers and “Beneath the Surface” for creative entrepreneurs—and how having a clear structure and cadence changed everything. I walk through the importance of defining your audience, creating intentional sections, and using a repeatable template to take the guesswork out of writing. With tools like Kit and thoughtful...
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200: The Role of Surveys: Shaping Our Business Strategies
The Professional Creative
As creative entrepreneurs, we often find ourselves wondering what our audience wants—what they’re thinking, needing, or hoping we’ll create next. In this episode, I share one of the most powerful tools we use to stop guessing and start knowing: surveys. You'll hear exactly how we ask meaningful questions, the specific ones we rely on, and how we design surveys that lead to clear and confident decision-making. The episode begins with a funny (and humbling) story about a yacht surprise gone sideways. It’s a lighthearted reminder of how important it is to ask the right questions before...
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199: How to Build a Thriving Membership Site featuring Stu McLaren
The Professional Creative
Stu McLaren is one of the most impactful mentors I’ve ever had, and I’m thrilled to bring him back to the podcast to talk about a topic that can completely transform your creative business: recurring revenue through membership sites. Stu’s course, The Membership Experience, was a game changer for me. It’s the only course I’ve ever completed on time, and it’s one I return to year after year. After taking it, my membership revenue shifted from unpredictable spikes to a steady, staircase-like pattern of growth. In this episode, we explore why recurring revenue is so...
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198: Inside Our Creative Spring: From Magazines to Memberships
The Professional Creative
After a little spring break, I’m back with a behind-the-scenes update on what’s been unfolding in our business and creative world. This season has been one of the most energizing yet, full of new ideas, bold moves, and heart-filled work. In this episode, I’m sharing what we’ve been working on, what’s coming next, and what you can look forward to on the podcast. It all started with a leadership retreat in January that sparked a fresh season of building, creating, and expanding. Since then, we’ve been deep in development mode, launching several projects that have been on my heart for...
info_outlineI am so excited to welcome Laura Ball to The Professional Creative, everyone! Laura is an expert in media advertising who has helped clients achieve impressive results through strategic ad campaigns, and she joins me for this conversation to discuss digital advertising, specifically Meta (Facebook) ads, and how they can be leveraged as a powerful tool for creative entrepreneurs to grow their businesses.
Join us as Laura shares her background in marketing and communications and how she discovered Facebook advertising through a course by Amy Porterfield (whom, as some of you might recall, I have had on the show before). She explains her passion for results-driven marketing and the ability to target specific audiences, which led her to specialize in helping creative, impact-driven entrepreneurs amplify their reach.
Our conversation covers various aspects of running successful ad campaigns, including the evolution of targeting on Meta platforms, the benefits of ongoing ads versus launch-focused campaigns, and the key data points to track for effective decision-making. Laura stresses the need to have a clear strategy in place before launching ads and also provides practical advice for those new to running ads, such as securing your business account, setting up proper tracking, and determining a realistic budget to start with!
Laura also shares information about her coaching and ad management services for those interested in working with her directly. Tune in for some incredibly valuable insights and guidance for creative entrepreneurs looking to leverage the power of digital advertising to grow their businesses!
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https://www.professionalcreative.com/blog/180
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