The 5 Essential Characteristics of a Great Salesperson
Sales to CEO Podcast
This week, we're diving into the core traits that distinguish outstanding sales professionals from the average. We'll explore five critical characteristics that, when mastered, pave the way to consistent success in the automotive industry. Relentless Persistence - Great salespeople don’t take “no” as a final answer. Instead, they view it as an opportunity to learn and adapt. In this session, we’ll discuss how to harness the power of persistence, pushing through setbacks to achieve your goals. Empathy and Building Trust - Trust is at the heart of every successful sale....
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5 Things You Can Do Right Now to Sell More Cars
Sales to CEO Podcast
In this episode of the Sales to CEO podcast, Louie Herron reveals five actionable strategies that you can implement today to boost your car sales. Whether you're a seasoned professional or just starting in the automotive industry, these tips are designed to give you a competitive edge. Discover the untapped potential of video messaging—an innovative way to engage with every customer that can dramatically increase your closing rate. Learn how this personal touch can set you apart from the competition and make your prospects feel valued. We also dive into the power of social media as...
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Episode 38 - The Power of Fact Finding: Setting the Stage for Success
Sales to CEO Podcast
In this episode of the Sales to CEO Podcast, Louie Herron sheds light on one of the most crucial yet often overlooked aspects of the sales process: fact-finding. When meeting a new customer, gathering the right information early on can make all the difference between closing the sale and losing it. Episode Highlights: Understanding the Customer's Needs: Learn how to ask the right questions to uncover your customer's true needs, desires, and pain points. Louie discusses the art of listening actively and empathetically to build trust and rapport from the start. Building a Strong...
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Mastering the Art of Negotiation: The 5 Rules
Sales to CEO Podcast
In this week’s episode of the Sales to CEO Podcast, Louie Herron dives deep into the art of negotiation, sharing the essential 5 rules that every automotive professional needs to master. Whether you’re negotiating a car sale, a dealership partnership, or any business deal, these rules are your roadmap to success. Episode Highlights: Getting Your Mind Right: Discover the importance of mental preparation and mindset in negotiation. Learn how to build confidence, stay focused, and maintain a positive attitude to set the stage for successful outcomes. Always Presenting the...
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Building the Framework for Success – Driving More Opportunities and Closing More Deals with the Power of Decision-Making
Sales to CEO Podcast
In this week's episode of the "Sales to CEO" podcast, we delve into the essential elements of constructing a robust framework for success. Join Louie Herron as he uncovers the secrets to driving more opportunities and closing more deals, all anchored in the transformative power of decision-making. Discover how to: Identify and seize new opportunities that propel your business forward. Develop a systematic approach to closing deals with confidence and consistency. Harness the power of decisive action to overcome obstacles and achieve your goals. Louie will share practical insights and...
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Unstoppable Momentum: Fueling Continuous Growth in Your Organization
Sales to CEO Podcast
This week on Sales to CEO, we're diving into the crucial topic of "How to Create, Sustain, and Maintain Momentum in Your Organization." Join me, Louie Herron, as we explore strategies to ignite and keep the momentum going within your team. We'll discuss actionable steps to build energy, drive performance, and ensure long-term success. Whether you're a sales professional or a leader in the automotive industry, this episode offers valuable insights to help you fuel continuous growth and achieve your organizational goals. Tune in and let's keep your business moving forward! Links: Sales to...
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Becoming a Manager or Learning to Be Better Manager in the Automotive Industry
Sales to CEO Podcast
In this week's episode of "Sales to CEO," we dive deep into the multifaceted role of management within the automotive industry. Whether you're aspiring to become a manager or looking to enhance your managerial skills, this episode is packed with invaluable insights and practical advice. Key Topics Covered: Essential Management Characteristics: Discover the key traits that make an effective manager in the automotive space. Training, Coaching, and Teaching: Learn how to develop and mentor your team to achieve their highest potential. Counseling and Support: Understand the...
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Building a Strong Foundation: The Power of Obsession and Self-Inquiry
Sales to CEO Podcast
In this week's episode of the "Sales to CEO" podcast, we dive deep into the essential elements of building a strong foundation for success. Louie Herron unpacks the critical quality of being obsessed with the outcome, exploring how an unwavering focus and relentless drive can propel you to new heights in your professional journey. But it's not just about obsession. Louie emphasizes the importance of asking high-quality questions to oneself. These questions are the catalysts for growth and self-improvement, guiding you through introspection and strategic thinking to...
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What's Missing in Your Closing Skills?
Sales to CEO Podcast
Join me, Louie Herron, as we take a deep dive into the questions and answers behind why you might be missing deals at the close. We'll explore common pitfalls, uncover hidden opportunities, and provide actionable strategies to sharpen your closing skills. Whether you're a seasoned pro or new to the automotive world, this episode is packed with insights to help you seal the deal and boost your sales performance. Tune in and take your closing game to the next level! Links: Sales to CEO: Next Level - Training Course - Try it for free using this link:...
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Proven Strategies to Boost Your Earnings by $30K-$135K Annually
Sales to CEO Podcast
In this exciting episode of the "Sales to CEO" podcast, Louie Herron dives into the actionable strategies that can help you significantly boost your income by an additional $30,000 to $135,000 annually. If you're ready to elevate your financial game and capitalize on opportunities you might be overlooking, this episode is for you. Buckle up as Louie shares proven methods that you can implement immediately from the comfort of your dealership. It's time to harness the energy, adopt the right attitude, and execute the strategies that will propel your earnings to new heights. Tune in and get...
info_outlineThis is the only automotive podcast that shows you how to go to the next level. It is my mission to coach, and inspire, and motivate you to go from a salesperson to dealer principal or any level you desire. Stop making excuses and start making adjustments towards the future you want.
Today we're talking about the three reasons why you must be on social media.
Quite honestly, I could give you 13 reasons why you need to be on social media. I can give you 10 reasons how to grow your business on social media. Those are different topics, different times. Today I want to nail down three important reasons why, right now, as a salesperson, you have to be on social media.
Let's just kick around the idea of just talking about social media and advertising in general. As a dealer principal, as a general manager, when I owned a store and when I was general managing many stores, we spend money on advertising for one main reason. We're trying to generate traffic. Right? We want to generate opportunities. We don't guarantee ourselves an opportunity to sell the car. We guarantee ourselves the opportunity. We want to go where the eyeballs are at.
That's why, for so many years, radio, TV, mail, all these different various reasons were such a strong way to convey your message, get people to hear, and get attention. But as times have changed... And guys here's the thing. You've got to connect with this. It's just going to get more elevated than what it currently is. We think about social media, and technology, and how we're delivering cars in-home delivery. This is something you've got to become a master at. And here's the best part. You can be a master of this social media game.
The best part about social media is it is free for this moment in time. There is such a thing as digital real estate. You want to cover it. Let me explain to you how. My core belief is to really try to change the automotive industry and help those who want to climb to the next level.
If you like what you just heard, do me a favor, subscribe, hit the like button, put comments down below. If I can help you in any way let me know so I can respond to you personally.
Links:
https://www.facebook.com/profile.php?id=61555472270250
https://www.linkedin.com/in/louieherron/
https://www.instagram.com/herronautomotivegroup/