Sales to CEO Podcast
This week, we're diving into the core traits that distinguish outstanding sales professionals from the average. We'll explore five critical characteristics that, when mastered, pave the way to consistent success in the automotive industry. Relentless Persistence - Great salespeople don’t take “no” as a final answer. Instead, they view it as an opportunity to learn and adapt. In this session, we’ll discuss how to harness the power of persistence, pushing through setbacks to achieve your goals. Empathy and Building Trust - Trust is at the heart of every successful sale....
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In this episode of the Sales to CEO podcast, Louie Herron reveals five actionable strategies that you can implement today to boost your car sales. Whether you're a seasoned professional or just starting in the automotive industry, these tips are designed to give you a competitive edge. Discover the untapped potential of video messaging—an innovative way to engage with every customer that can dramatically increase your closing rate. Learn how this personal touch can set you apart from the competition and make your prospects feel valued. We also dive into the power of social media as...
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In this episode of the Sales to CEO Podcast, Louie Herron sheds light on one of the most crucial yet often overlooked aspects of the sales process: fact-finding. When meeting a new customer, gathering the right information early on can make all the difference between closing the sale and losing it. Episode Highlights: Understanding the Customer's Needs: Learn how to ask the right questions to uncover your customer's true needs, desires, and pain points. Louie discusses the art of listening actively and empathetically to build trust and rapport from the start. Building a Strong...
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In this week’s episode of the Sales to CEO Podcast, Louie Herron dives deep into the art of negotiation, sharing the essential 5 rules that every automotive professional needs to master. Whether you’re negotiating a car sale, a dealership partnership, or any business deal, these rules are your roadmap to success. Episode Highlights: Getting Your Mind Right: Discover the importance of mental preparation and mindset in negotiation. Learn how to build confidence, stay focused, and maintain a positive attitude to set the stage for successful outcomes. Always Presenting the...
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In this week's episode of the "Sales to CEO" podcast, we delve into the essential elements of constructing a robust framework for success. Join Louie Herron as he uncovers the secrets to driving more opportunities and closing more deals, all anchored in the transformative power of decision-making. Discover how to: Identify and seize new opportunities that propel your business forward. Develop a systematic approach to closing deals with confidence and consistency. Harness the power of decisive action to overcome obstacles and achieve your goals. Louie will share practical insights and...
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This week on Sales to CEO, we're diving into the crucial topic of "How to Create, Sustain, and Maintain Momentum in Your Organization." Join me, Louie Herron, as we explore strategies to ignite and keep the momentum going within your team. We'll discuss actionable steps to build energy, drive performance, and ensure long-term success. Whether you're a sales professional or a leader in the automotive industry, this episode offers valuable insights to help you fuel continuous growth and achieve your organizational goals. Tune in and let's keep your business moving forward! Links: Sales to...
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In this week's episode of "Sales to CEO," we dive deep into the multifaceted role of management within the automotive industry. Whether you're aspiring to become a manager or looking to enhance your managerial skills, this episode is packed with invaluable insights and practical advice. Key Topics Covered: Essential Management Characteristics: Discover the key traits that make an effective manager in the automotive space. Training, Coaching, and Teaching: Learn how to develop and mentor your team to achieve their highest potential. Counseling and Support: Understand the...
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In this week's episode of the "Sales to CEO" podcast, we dive deep into the essential elements of building a strong foundation for success. Louie Herron unpacks the critical quality of being obsessed with the outcome, exploring how an unwavering focus and relentless drive can propel you to new heights in your professional journey. But it's not just about obsession. Louie emphasizes the importance of asking high-quality questions to oneself. These questions are the catalysts for growth and self-improvement, guiding you through introspection and strategic thinking to...
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Join me, Louie Herron, as we take a deep dive into the questions and answers behind why you might be missing deals at the close. We'll explore common pitfalls, uncover hidden opportunities, and provide actionable strategies to sharpen your closing skills. Whether you're a seasoned pro or new to the automotive world, this episode is packed with insights to help you seal the deal and boost your sales performance. Tune in and take your closing game to the next level! Links: Sales to CEO: Next Level - Training Course - Try it for free using this link:...
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In this exciting episode of the "Sales to CEO" podcast, Louie Herron dives into the actionable strategies that can help you significantly boost your income by an additional $30,000 to $135,000 annually. If you're ready to elevate your financial game and capitalize on opportunities you might be overlooking, this episode is for you. Buckle up as Louie shares proven methods that you can implement immediately from the comfort of your dealership. It's time to harness the energy, adopt the right attitude, and execute the strategies that will propel your earnings to new heights. Tune in and get...
info_outlineThis is the only automotive podcast that shows you how to get to the next level. It is my personal mission to coach, inspire, and motivate you to go from sales to dealer principal or any level you desire. Stop making excuses and start making adjustments toward the future you want.
Today, we were talking about how to set appointments that stick and show.
I know when you're in the car business and you're working hard and you're doing the things you need to do. You have this pressure to set appointments daily, yet you can't get them to stick… they are not showing. I want to explain to you some of the reasons why that happens, and I want to give you a couple of things that will solidify, making sure that your show ratio is higher than it currently is and gets you to that 50/50 show to close ratio.
As we venture into this topic of appointments, I think that most of you listening may be very familiar with where you should be, but I need you to understand that you should have a 25% set appointment ratio to contact. Communication, a two-way communication. You should be setting 25% of those calls to be making appointments, of that 50% should show and 50% should close. Now it's critical to understand those metrics because part of the solution of getting appointments to stick and show is you got to know where you're at. So let’s dive in!
My core belief is to really try to change the automotive industry and help those who want to climb to the next level. If you like what you just heard, do me a favor, subscribe, hit the like button, put comments down below. If I can help you in any way let me know so I can respond to you personally.
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