The Science of Creativity
You've heard about Steve Jobs, the Wizard of Cupertino. They say he invented the iPhone. Some people called him the iGod. But the iPhone was not created by a single genius, not Jobs and not anyone else. The real story is more surprising, and more interesting, than a myth about a single man. In this episode, Dr. Keith Sawyer reveals the true history behind Apple’s groundbreaking invention. It was years of secret teams, failed prototypes, competing visions, and the collective creativity of hundreds of people. Before the iPhone, cutting-edge techies carried all sorts of...
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This is a special Christmas episode of The Science of Creativity. The creation of Christmas is an example of social innovation, a kind of collective creativity where everyone plays a role. Five hundred years ago, Christmas was a wild party, where young men got drunk and roamed in packs around town. Children didn’t start getting gifts until about 200 years ago. The Santa Claus myth was invented, along with the elves and the workshop at the North Pole, in the late 1800s. This episode gives you the history of the secular, non-religious traditions that we celebrate at Christmas. It started...
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In this episode of , Keith Sawyer talks with Dr. Hansika Kapoor about the psychology of dark creativity — how the same cognitive processes that generate brilliant ideas can also lead to deception, manipulation, or harm. Kapoor explains that creativity itself is amoral: it can be directed toward good or bad outcomes depending on intent and context. Their conversation spans the neuroscience of lying, the overlap between moral and creative cognition, and the role of cultural factors in shaping creative expression. They also discuss recent findings on the “art bias,” on using creativity...
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Based in New York City, Carol prefers to leave the studio and seek out the immediacy of city life, whether sidewalks, parks, boxing studios, or Coney Island. In this conversation, Carol Fabricatore shares her extensive experience as a professional illustrator and how she teaches advanced MFA students to advance on their creative journey. She talks about the mystery of capturing motion and energy in drawing, the role of fearlessness in artistic practice, and the transformative journey of students in MFA programs. She emphasizes the value of leaving the computer and drawing by hand, the...
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Matthew Worwood is a full-time Digital Media Design faculty member at the University of Connecticut. He has research interests in Creativity, Design Thinking, and Co-Creativity using Generative AI tools and Digital Media. Outside of his research, Matthew is an experienced learning experience designer who works closely with K-12 educators on professional growth and teacher creativity. He is co-host of the Fueling Creativity in Education Podcast and has produced two low-budget documentary films that explore topics related to creativity in education. For further information: Teacher Roundtables: ...
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In this conversation, Lorne Buchman discusses his book . It’s based on interviews he did with creators in a range of fields. These interviews connect with the same themes in my book --powerful features of creativity like iteration, uncertainty, engaging with materials, and an improvisational dialogue with the unfolding work. He shares his personal journey in discovering creativity, emphasizing the importance of engaging with uncertainty and the role of improvisation in art and life. Buchman highlights how constraints can stimulate creativity, and the significance of fostering a...
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Kara Rooney is a successful New York multidisciplinary artist who creates installation performances and videos, as well as sculpture, painting, and photography. She's had numerous solo and group shows and performances, with many in New York City but also in Mexico, Italy, and Czechoslovakia. She's a published critic with articles in the New York Times and catalog essays, and she's curated many exhibitions. In this conversation, we talk about the complexities of being an artist. Kara talks about the challenge of finding one's voice and the importance of discipline and studio time....
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Steve DeFrank is a top New York painter with numerous one-person exhibitions and group exhibitions. His solo exhibitions include Clementine Gallery in New York, and the Clifford Smith Gallery in Boston. His group shows include the Smithsonian Institute’s National Portrait Gallery and The National Arts Club in New York, and many others. His work has been reviewed in The New York Times, in The New Yorker, and many others. He’s been a Visiting Artist at Cornell University, the Massachusetts College of Art, and he currently teaches at the School of Visual Arts in New York City, where he's...
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Scott Barry Kaufman is an influential psychologist, creativity researcher, podcaster, and best-selling book author. In this episode, we explore themes such as the messy nature of creative minds, the importance of incubation, and the role of daydreaming. We discuss the brain's imagination network and the balance between conscious and unconscious processes in fostering creativity. Scott emphasizes the significance of psychological flexibility and the ability to embrace uncertainty, while also highlighting the value of sensitivity in the creative process. Our discussion culminates in practical...
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Kelly Leonard has been involved with improv comedy for almost 40 years. He's worked with actors and comedians including Stephen Colbert, Tina Fey, Keegan Michael Key, Seth Meyers and Amy Poehler. He started working at the Second City Theater in Chicago in 1988, eventually becoming producer in 1992, and later, taking on roles and titles including Executive Director, Executive Vice President, and Creative Adviser. Since 2016, he’s been Vice President of Creative Strategy, Innovation, and Business Development. He’s produced hundreds of original revues. His 2015 book Yes, And received rave...
info_outlineScott Barry Kaufman is an influential psychologist, creativity researcher, podcaster, and best-selling book author. In this episode, we explore themes such as the messy nature of creative minds, the importance of incubation, and the role of daydreaming. We discuss the brain's imagination network and the balance between conscious and unconscious processes in fostering creativity. Scott emphasizes the significance of psychological flexibility and the ability to embrace uncertainty, while also highlighting the value of sensitivity in the creative process. Our discussion culminates in practical advice for enhancing creativity through openness to experience and reflective practices.
For more information:
Scott's book Wired to Create: Unraveling the Mysteries of the Creative Mind
Scott's new book Rise Above
Music by license from SoundStripe:
- "Uptown Lovers Instrumental" by AFTERNOONZ
- "Miss Missy" by AFTERNOONZ
- "What's the Big Deal" by Ryan Saranich
Copyright (c) 2025 Keith Sawyer