Ep #9 | When Strategy Meets Storytelling with Ralli Marketing
Release Date: 03/15/2023
Women Driving Change: Reimagining Automotive Careers
Kickstart Connections
What happens when three women in automotive come together to talk candidly about careers, leadership, and breaking down industry barriers? You get a bold, honest, and inspiring conversation - and that’s exactly what this episode delivers. In this special Women’s Month episode of Kickstart Connections, Lucinda is joined by Jessi Kessel and Farah Mohammed of Beepzz - a bold new HR platform designed to connect top talent with employers in the automotive industry. We dive into what’s changed in the industry over the past five years, especially post-pandemic, and explore the...
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To Scale or Not to Scale: Growing Your Business | The Psychology of Marketing: What Does it All Mean?
Kickstart Connections
On today’s episode of Kickstart Connections, hosts Marc and Lucinda are chatting about whether or not you should scale your business and what that looks like depending on the route you choose. They also talk about the psychology behind marketing and go through a few examples of how brands leverage psychology to connect with customers. They finish off with a special segment of Marketing in the News with exciting news from Kickstart Consulting and BNV Media. Tune in now! Show notes: 00:00 - Introduction 2:10 - Should you scale your business? 25:25 - Are you there God? It’s Me, Marketing: The...
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Top 8 Networking Tips | Marc's Favourite Guerilla Marketing Campaigns | Marketing in the News
Kickstart Connections
This episode is brought to you by BNV Media and Kickstart Consulting. To learn more about what we do and how we can help, visit our websites below: BNV Media: www.bnvmedia.ca Kickstart Consulting: On today’s episode, Lucy and Marc are breaking down the top 8 tips that will have you networking like a pro in no time! In this week’s Are You There God? It’s Me, Marketing, Marc goes over his top 5 favourite guerilla marketing campaigns and the two finish the episode off with some marketing in the news surrounding the Super Bowl. Show notes: 00:00 - Introduction 3:20 - How to become a...
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S3E2: 8 Mindsets You NEED As An Entrepreneur | Marc’s Favourite Super Bowl Commercials | Marketing In The News
Kickstart Connections
This episode is brought to you by BNV Media and Kickstart Consulting. To learn more about what we do and how we can help, visit our websites below: BNV Media: www.bnvmedia.ca Kickstart Consulting: On today’s episode, Lucinda and Marc are discussing what it takes to be a successful entrepreneur and break down the 8 mindsets you’ll need to achieve. They also introduce their new segment – Are you there God? It’s Me, Marketing – or something like that.. and on today’s segment, Marc breaks down his top 5 favourite Super Bowl commercials of all time. The two finish off with...
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S3E1: 2025 Kickoff | Top 5 Marketing Trends | Should Your Business Start a Podcast?
Kickstart Connections
On today’s episode, co-hosts Lucinda and Marc are welcoming in 2025 with lots of energy and excitement for the year! They look back on 2024 with lessons learned as well as what they expect to see in 2025 and they also break down 5 marketing trends they think will be big in 2025 and finish off the podcast with the top 5 businesses/industries that should be starting a podcast! The podcast will look a bit different moving forward with Marc and Lucinda hosting bi-weekly episodes on marketing, business ownership, entrepreneurship, and current trends in their industries. We’ll still be having on...
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S2E11 | Superyacht; Super Couple with Adam and Amanda Langley
Kickstart Connections
On today’s episode of Kickstart Connections, host Lucinda is joined by Adam and Amanda Langley. The two established A. Langley Developments Inc., a waterfront development and marketing agency in 2021 and Superyacht East Coast, a yacht support and destination marketing agency in 2022. The three discuss how Adam and Amanda moved from traditional jobs to the world of entrepreneurship, how they leveraged their knowledge of the industries they worked in, and what the future holds for their two businesses. Tune in now! Show notes: 00:00 - Introduction to Adam and Amanda Langley 00:35 - What...
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S2E10 | Celebrating African Creativity and Vibrancy in Fashion and Beyond with Robert Mbu Batuo
Kickstart Connections
On today’s episode we are joined by the amazing talent, Robert Mbu Batuo, CEO and co-founder of Batuo Inc. Marc and Robert discuss his journey in the fashion industry, including what inspired him to create Batuo Inc. as well as the qualities that make a great leader, the importance of creating safe spaces and healthy cultures within an organization, and of course they preview the upcoming Halifax Fashion Week where Robert will be showing off a new collection on August 15th at the Queen’s Marque in downtown Halifax. Tune in now! Show notes: 00:00 - Introduction 5:50 - Robert’s pursuit in...
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S2E9 | The Mindset Project with Jason Davis | Ralli Marketing
Kickstart Connections
On this week’s episode, we have a returning guest! Jason Davis of Ralli Marketing is back to chat with Lucy about all things entrepreneurship, in particular, the Mindset Project. The Mindset Project is an initiative designed to uncover what is holding entrepreneurs back in Nova Scotia. One of their studies in 2017 found that 72% of entrepreneurs in Nova Scotia are not getting what they want from their business, a number that ranks dead last among all Canadian provinces. If you’re an entrepreneur, click this link () and take the Mindset Project survey to help the initiative get to the...
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S2E8 | Inspiring Inter-generational Connection with Katie Mahoney | We Are Young
Kickstart Connections
On today's episode, we're delighted to have Katie Mahoney join us to talk about her fantastic business, We Are Young. Along with Cara Chisholm, Katie founded the company after spending a day with a senior through an “Acts of Kindness” initiative. She quickly realized that this was the first time in years someone made a day about her, and this realization shook Katie’s perception of how seniors were supported. Since then, We Are Young has fulfilled close to 60 wishes for seniors and has big plans for the future. They hope to become a household name nationally and are quickly on their way...
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S2E7 | 2024 Marketing Trends | The BEST Ways to Market Your Business
Kickstart Connections
On today’s episode, hosts Lucy and Marc are breaking down 5 of the biggest marketing trends for 2024 and beyond including purpose driven marketing, hyper-personalization, and one of our favourites, video marketing! Tune in now to learn how you should be marketing your business to your audience. Show notes: 00:00 - Introduction 11:20 - What is purpose-driven marketing and why is it effective? 17:15 - What is hyper-personalization and how does it work? 21:35 - How your company can leverage video marketing 26:45 - What is user-generated content...
info_outlineIn today's episode of Kickstart Connections, Lucinda chats with Jason Davis, Founder of Ralli Marketing. Jason has built a reputation as a professional 2ic (second in command) through his ability to connect with entrepreneurs and help them achieve their vision through sound strategies, systems and execution. He and his team at Ralli specialize in helping entrepreneurs drive more web traffic and use their online presence to develop and grow their business.
Connect with Jason & Ralli Marketing:
Website: www.rallimarketing.com
Instagram: @rallimarketing
Email: [email protected]
In the Kickstart Spotlight this episode is Giselle Davis, a Halifax based photographer who specializes in wedding photography.
Learn more about Giselle:
Website: www.giselledavis.com
Instagram: @giselle.davis
Email: [email protected]
Contact Kickstart Connections!
Website: www.kickstartconsulting.ca
Instagram & Facebook: @kickstartconnectionspodcast
Email: [email protected]