#3 You Can’t Argue With Science: A conversation About Immersion With Dr. Paul Zak
Release Date: 01/07/2025
#27 The Executive Consigliere: The best c-suite advisor in the game, Arthur Baker, on leadership presence, authenticity and human connection
The Story Effect
If you’ve seen The Godfather, Arthur Baker is like Tom Hagen, the Corleone’s right hand guy. He has worked with top executives, driven communications strategies and coached c-suite professionals. As the ultimate advisor, Baker knows how to cut through the BS to lead with authenticity and create real human connection. Additional Resources: Conect with Arthur: Connect with Danielle: The Story Effect Instagram Linkedin Learn about Knight Agency Connect with PeopleForward Network: Key Takeaways: Leaders today face unique challenges in a rapidly changing environment....
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#26 The 5 Pillars of a Fulfilling Life: How to win big, care about people and still have fun with CEO of Service Express, Ron Alvesteffer
The Story Effect
Stop thinking you have to pick one: big business success or happy life. Ron proves you can have both. He’s a successful President and CEO of a growing, global company. He’s won awards for his caring leadership and great company culture. And he’s a real human being who knows how to drive performance while never losing sight of what it’s all about. Additional Resources: Connect with Ron: Connect with Danielle: The Story Effect: Instagram: Linkedin: Learn about Knight Agency: Key Takeaways: Life is supposed to be fun and should be balanced with work. Intentional...
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#25 What Taylor Swift Can Teach You About Connection: With the author of Taylormaking, Ken Hughes
The Story Effect
If you really want to understand how to build a tribe of loyal followers, this is your episode. Ken Hughes is an expert on customer experience, modern consumer behavior and brand engagement. He just launched his book, Taylormaking, which is an incredible case study in emotional connection. He’s a performer and one of the best storytellers in the business. Additional Resources: Connect with Ken: Connect with Danielle: The Story Effect: Instagram: Linkedin: Learn about Knight Agency: Key Takeaways: Storytelling is deeply embedded in Irish culture. Brands are defined by...
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#24 Turn Jobs into Careers: Learn the secrets of building a high performing culture and a business you love with Charlie Malouf and Manny Rodrigues
The Story Effect
Broad River Retail is one of the largest and fastest growing licensees of Ashley Stores. Working for the company could easily be seen as just a retail job. But Charlie, CEO, and Manny, President, engage their team in such a meaningful way, people stay with them for decades. In this episode, you’ll hear how they do it. Additional Resources: Connect with Charlie and Manny: Visit Key Takeaways: Charlie and Manny have a strong partnership built on trust and collaboration. Their backgrounds in sports influence their teamwork in retail. Retail is a team sport, and success relies on...
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#23 Culture Isn’t a Formula, It’s a Practice: Ideas and inspiration for every great leader from Brandon West of Phos Creative
The Story Effect
Brandon West is Founder and Chief Purpose Officer of Phos Creative, as well as an author and keynote speaker. He shares specific practices, ideas and actions that create a great culture where people feel inspired and purpose-driven. His team is making an incredible impact on the world—with their mission to open care centers that fight extreme poverty and sex-trafficking. Additional Resources: Brandon West, Chief Purpose Officer, Phos Creative: Connect with Brandon: Connect with Danielle: The Story Effect: Instagram: Linkedin: Learn about Knight Agency: Key Takeaways: Good company...
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#22 How to Own Your Story: A lesson in audacious optimism with former Chiefs cheerleader, Shanna Adamic
The Story Effect
There is a difference between ‘think positive’ and a mindful choice to live boldly and create endless possibilities. Shanna Adamic gives you the playbook to own your story. She’s a former Kansas City Chiefs cheerleader, a brain tumor survivor and now an Executive Leader at Oracle, where she helps people use their story to achieve greater health outcomes. Additional Resources: Connect with Shanna: Connect with Danielle: The Story Effect Instagram Linkedin Learn about Knight Agency Key Takeaways: Optimism is a choice that can be taught and inspired. We can choose what happens...
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#21 How To Forgive Yourself and Others: Mark Whitacre, VP of Culture & Care at Coca-Cola Consolidated, shares his story
The Story Effect
His story was first told in the movie, The Informant, played by Matt Damon. But it’s only part of the story. In this episode, Mark Whitacre shares how he learned to forgive loved ones and himself after a life-changing chapter with the FBI and a prison sentence. He talks about how to regain happiness and rebuild a life you love. It’s the ultimate story of redemption. If you struggle with forgiveness, Mark’s story could set you free. You’ll learn how faith, love and owning your story can change the trajectory of your life, and help you make a meaningful impact on others. ...
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#20 The Real Story Behind Reality TV: A conversation with Emmy Award-winning producer, Meri Haitkin about unscripted storytelling
The Story Effect
If you are a reality TV addict, especially for shows like Project Runway and Top Chef, then you will love this behind-the-scenes storytelling with Meri Haitkin. She’s an Emmy winner, a Webby winner and a brilliant story architect who breaks it down and reveals the secrets. Thank you to my sister Alex for the coolest interview yet. Additional Resources: Connect with Meri: Connect with Danielle: The Story Effect Instagram Linkedin Learn about Knight Agency Key Takeaways: Winning an Emmy is a validation of years of hard work. Storytelling is influenced by lived experiences,...
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#19 Why Human Connection Matters: How to create connection and drive performance
The Story Effect
In Danielle’s 3rd solo episode, she breaks down the 4 connection types and 4 storytelling types that you need to know to create human connection at work and drive individual and business performance. Additional Resources: Take the free Connection Quiz: Connect with Danielle: The Story Effect Instagram Linkedin Learn about Knight Agency Key Takeaways: Danielle is an extreme introvert. People feel more lonely than ever. Human connection matters at work. We are wired to connect. Connection is good for us.
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#18: Any Dumbass Can Do It - A conversation with former 25-year CEO of WD-40, Garry Ridge, about culture, purpose and performance
The Story Effect
Garry Ridge cracked the code on how to grow business by putting people in the center of the strategy. He led the WD-40 company into extraordinary global success and shares some of his secrets in the book, ‘Any Dumbass Can Do It.” On this episode, he shares a little more of the story behind the story. Additional Resources: Connect with Garry: Connect with Danielle: The Story Effect Instagram Linkedin Learn about Knight Agency Key Takeaways: Cultural roots shape our humility and approach to success. Intentional leadership involves bringing your best self to every...
info_outlineIf you’ve ever wanted proof that stories create connection, this is it. Dr. Paul Zak is one of the top most cited neuroscientists in the world. He’s an author, professor at Claremont University and an innovator behind Immersion, technology that can measure what the brain loves and values in real time.
The conversation gets real, insightful and personal. And, we reveal the secret to keeping talented people happy, productive and performing.
Additional Resources:
Learn more about Immersion: getimmersion.com
Try the Immersion app for free: your6.com
Connect with Dr. Zak: https://www.linkedin.com/in/paul-zak-91123510/
Connect with Danielle Below.
The Story Effect http://thestoryeffect.com
Instagram: http://instagram.com/storyeffectpodcast
Linkedin: https://www.linkedin.com/in/daniellekrischik
Learn about Knight Agency: http://knightagency.com
Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/ Learn more about PeopleForward Network: https://peopleforwardnetwork.com/
Key Takeaways:
- Dr. Paul Zach emphasizes the importance of problem-solving in science.
- He believes in having a 'do not do' list to focus on impactful work.
- Creating tools for understanding human behavior is a key aspect of his research.
- The journey to becoming a neuroscientist often involves overcoming personal challenges.
- Luck plays a role, but recognizing and seizing opportunities is crucial.