#5 From Star Trek to Storytelling: A conversation about the science of stories with Mark Lightowler PHD
Release Date: 02/04/2025
#17 From the Sideline to Startups: A conversation about courage and community with Five Star Fans co-founder Tina Provost
The Story Effect
If you’ve ever wanted to start a business, this will give you energy. Tina Provost was a D1 cheerleader for Ohio State and with her business partner, created Five Star Fans, the NIL’s only platform that lets fans send players rewards directly. She shares her entrepreneurial journey, her personal story of a tough upbringing and inspires you to live life to the fullest. Additional Resources: Connect with Tina: Five Star Fans: https://www.fivestarfans.com/ Linkedin: https://www.linkedin.com/in/tinaprovost/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram...
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#16 Purpose Needs Some PR: Why purpose needs a new brand story and how to think about it now
The Story Effect
Danielle breaks down why purpose is misunderstood and how you can use it to create personal connections in your company—the kind that lead to big business results. She found the ultimate case study to prove it. Additional Resources: The Story Effect Instagram Linkedin Learn about Knight Agency Key Takeaways: Purpose is not fluff; it leads to real business results. The story of WD-40 exemplifies the power of purpose. Purpose should be personal and relatable to employees. Creating a purpose statement is essential for any organization. Intentional decision-making is key to a...
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#15 How to Train Your Mind Like the Best Performers on the Planet: A conversation with performance psychologist and author of Learned Excellence, Eric Potterat, PhD
The Story Effect
Greatness isn’t luck. It’s learned. Eric Potterat, PhD has worked with the LA Dodgers, Red Bull athletes, NASA astronauts, US women’s national soccer team and the Navy Seals to name only a few and has the secrets on how to lead and win. This episode is a breakdown of some of Danielle’s favorite ideas from his book, Learned Excellence. Additional Resources: Connect with Eric: Connect with Danielle: The Story Effect Instagram Linkedin Learn about Knight Agency Key Takeaways: High performers across various fields share similar mental principles. Mental toughness is about...
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#14 Authenticity in the Age of AI: A conversation about e-commerce transformation, leadership and personal evolution with President of XGen AI with Charlie Cole
The Story Effect
If you think you know how AI is impacting us, you may want to listen to Charlie Cole. He shares his experience on the evolving impact of AI on the workforce, sharing insights from his own career journey in digital marketing and e-commerce. As a successful business leader, he gives insight on the challenges of leadership and maintaining authenticity in a corporate environment. This conversation is personal, digital and full of ideas. Additional Resources: Connect with Charlie: Connect with Danielle: The Story Effect Instagram Linkedin Learn about Knight Agency Key Takeaways: Over...
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#13 Story Secrets Revealed: Learn how you can use storytelling to create connection
The Story Effect
Danielle reveals how to be more influential, memorable and persuasive with a skill you can use right now—storytelling. It's the secret weapon to human connection. Additional Resources: The Story Effect Instagram Linkedin Learn about Knight Agency Key Takeaways: You can't demand vulnerability and authenticity and not demonstrate it. My mom created space for people to tell their story. The power of storytelling connects people on a deeper level. Storytelling can drive business performance and human connection. Creating time for storytelling in meetings enhances motivation.
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#12 It Starts With Knowing Yourself: A conversation about mindfulness, resilience and mental wellbeing with Dr. Richard Citrin
The Story Effect
Boundaries. It’s a struggle to set them in the first place, but can you set and keep them with yourself? Dr. Richard Citrin is a psychologist, therapist and coach who has helped people and organizations become healthier, happier versions of themselves for years. He breaks it down, makes it personal and gives host Danielle Krischik some great advice that you can use, too. It’s all about your own story. Additional Resources: Connect with Dr. Citrin: https://www.richardcitrin.com/blog/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram...
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#11 Write Your F-ing Book: A conversation with author of the Almanak of Naval Ravikant and CEO of Scribe Media, Eric Jorgenson
The Story Effect
Eric Jorgenson is a firestarter—writing best selling books, hosting a popular business podcast ‘Smart Friends’, investing and building businesses and leading Scribe Media as CEO. You’ll hear how he balances it all while staying grounded in purpose and looking for opportunities to share ideas with the world. He is the reason host Danielle Krischik is writing her first book, too. Eric is in the final editing stages of The Book of Elon, coming soon. Additional Resources: Connect with Eric: Scribe Media: Podcast: Linkedin: Connect with Danielle: The Story Effect ...
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#10 HR Secrets from Disney to W Hotels A conversation from the inside with CHRO, Kelly Frank
The Story Effect
Kelly Frank is a legend in the HR world, leading the charge with companies like Disney, Starwood Hotels & Resorts, Marriott and Carnival. Her leadership style undeniably made every person who worked for her better. Her expectations were sky high and her support and loyalty were even higher. But there is a story she hasn’t told—her personal story. We dive into the incredible tragedies she’s overcome and the HR secrets she was willing to share. Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin...
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#9 How to Be Present: A conversation about performance and mental wellbeing with former NFL player, Jon McGraw
The Story Effect
Jon McGraw played for the Jets, Lions and Kansas City Chiefs before deciding to retire, deepen his own purpose and help teams and companies learn how to maximize performance while staying mentally well. He generously shares his tips, tactics and life hacks to help high performers learn how to shift their mindset so they can reach peak performance and also be present outside of the game and the office—where it truly counts. Additional Resources: Connect with Danielle: The Story Effect Instagram Linkedin Learn about Knight Agency Connect with Jon McGraw and learn more about Vision...
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#8 Rebranding Purpose: A conversation about what really drives performance with Jim Stengel
The Story Effect
Jim Stengel was the CMO of Proctor & Gamble who started a movement—bringing creativity, relevance and market share back to the brand in a way that changed the game. Today, he is founder of The Jim Stengel Company, helping businesses create quantifiable business change through purpose. We talk love, loss, empathy, leadership, creativity and the value of living in the moment. It’s vulnerable, raw and real. Additional Resources: Connect with Jim: Company: jimstengel.com](http://jimstengel.com/ Podcast: https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334 Connect with...
info_outlineIn this conversation, Danielle Krischik and Mark Lightowler explore various themes surrounding storytelling, leadership, and the impact of personal narratives in both healthcare and workplace settings. They discuss the importance of understanding individual experiences, the role of bias in data interpretation, and the significance of connection and belonging in combating loneliness. The conversation also touches on the challenges of anxiety and perfectionism in corporate culture, as well as cultural differences in work ethic and the addictive nature of social media. They also explore the profound impact of social media on youth, the journey of Mark from an average student to a scientist, and the intersection of science and leadership. They discuss the importance of emotional connection and storytelling in leadership, as well as the life lessons learned from patients facing life-threatening diseases. The conversation culminates in a reflection on the significance of moments in life and the importance of connecting with others.
Additional Resources:
Learn more about Mark Lightowler PHD, Director, People Consulting, EY
Connect with Danielle on LinkedIn
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
Key Takeaways:
- The conversation highlights the global perspective on current events and their impact on workplace feelings.
- Storytelling is crucial for decision-making and reaffirming values in organizations.
- Bias in data interpretation can lead to different narratives based on individual perspectives.
- Leadership narratives can inspire and motivate teams towards a common goal.
- Patient narratives in healthcare provide valuable insights into chronic pain and identity.