#8 Rebranding Purpose: A conversation about what really drives performance with Jim Stengel
Release Date: 03/18/2025
#38 What Makes The Best Vacation Stories: Don’t book the trip until you hear from Casey Prentice, CEO of Prentice Hospitality Group
The Story Effect
Why are some vacations so memorable and others are so meh? Casey Prentice, entrepreneur and real estate investor, has it figured out. When he creates a destination, he thinks of the entire experience—how it feels when you arrive, how you’re treated throughout the hotels, how many steps it takes to get an ice cream nearby—eveything. Oftentimes, the moments you remember are unplanned, imperfect and yet centered in human connection. Listen to this and you will never book a trip the same way again. Additional Resources: Connect with Casey: Connect with Danielle: The Story Effect Linkedin ...
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#37 This Is How You Communicate to Connect: With expert Christopher Barger
The Story Effect
If you want to be a better communicator, one who creates connection and inspires action, you have to listen to this. Christopher Barger, who worked with General Motors and IBM, gives you the secrets. You will be better at it by the end of the episode. Additional Resources: Connect with Christopher: Connect with Danielle: The Story Effect Linkedin Instagram Learn about Knight Agency Connect with People Forward Network:
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#36 The Book of Elon: The story you haven’t heard, with author Eric Jorgenson
The Story Effect
He’s back. The first repeat guest on The Story Effect, Eric Jorgenson, author of The Almanack of Naval Ravikant, is back to talk about his new book, The Book of Elon, available now. You might think you know what Elon Musk is about, but have you really zoomed out to see beyond the headlines? Every story has a lesson. This story is an invitation to see the world differently. Additional Resources: Connect with Eric: Check out Eric’s website: Check out Eric’s book: X: Scribe Media: Podcast: Linkedin: Connect with Danielle: The Story Effect: ...
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#35 You’ll Never Think About Joy The Same Way Again: with EQJOY co-founder, Andrew Cannon
The Story Effect
We need more joy in our lives. Andrew Cannon gives some practical tips and undeniable insight that will change the way you think about joy in your own life. Additional Resources: Connect with Andrew: Connect with Danielle: The Story Effect: Linkedin: Instagram: Learn about Knight Agency: Connect with People Forward Network: Key Takeaways: Mental health crisis is multifaceted and paradoxical. Discomfort is essential for growth and joy. Joy is found in the journey, not just the destination. Emotional intelligence is crucial for youth...
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#34 How To Be Human: From sex camps to spiritual seeking, Author Jeff Burningham helps us be wiser in the age of AI
The Story Effect
It’s happening. AI is already here, already integrating into our existence in many facets of our lives. We could resist and fear it. Or, we could let it be what it is while we become more human. Learn how presence, connection, laughter and love will keep us wiser as AI makes us smarter, from Jeff Burningham, author, entrepreneur and investor and Founder and Chairman at Peak Capital Partners. Additional Resources: Connect with Jeff Burningham: Connect with Danielle: The Story Effect: Linkedin: Instagram: Learn about Knight Agency: Connect with People Forward Network: ...
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#33 How To Measure Joy: Rob Adams, CEO of Bishop-McCann has extraordinary events down to a science
The Story Effect
Don’t spend another dollar on a company event before you listen to this. Rob Adams, CEO and Partner of Bishop-McCann can share with you what people love, remember and don’t care about. He has been measuring joy for large corporate events and has the formula down to a science. The right experiences will give you so much more than you realize. Additional Resources: Connect with Rob: Connect with Danielle: The Story Effect Linkedin Instagram Learn about Knight Agency Connect with People Forward Network: Key Takeaways: When told something is...
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#32 A Peek Inside Business School: How Professor Ed Freeman is impacting the next gen workforce
The Story Effect
Ed Freeman is a brilliant thinker, notable for his award-winning book, Strategic Management: A Stakeholder Approach, first published in 1984 and reissued in 2010 by Cambridge University Press. He has a delightfully different way of preparing business students for the real world, so much so, it might challenge the way you think as a leader. Additional Resources: Connect with Ed: Connect with Danielle: The Story Effect Linkedin nstagram Learn about Knight Agency Connect with People Forward Network: Key Takeaways: Businesses thrive in an AI-driven world by...
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#31 Leaders Need This Now: Jack Swift, Entrepreneur, challenges the way leaders lead and shares the skills you need now
The Story Effect
Sometimes we resist change because we’re comfortable. Other times, it’s because of fear. But as Jack Swift says, fear feeds on fear. To be an effective, successful leader today, there are some new ways of thinking and leading to consider. Jack is an entrepreneur, serves on many boards and advises companies and leaders to navigate growth, especially as the world is changing with AI. Additional Resources: Connect with Jack: Connect with Danielle: The Story Effect Linkedin Instagram Learn about Knight Agency Connect With People Forward Network: Key Takeaways: Resilience...
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#30 Unlock Your Confidence: Leadership coach Jenna Washneiski reveals how to be more of yourself
The Story Effect
If you’re navigating the next level in your career, this episode will help you feel like you’re not alone. As a Leadership Coach and consultant, Jenna Washneiski gives incredible advice and insight to become the leader you were meant to be—without losing yourself along the way. The Story Effect: How Storytelling Creates Connection and Drives Performance launched on November 21 — but this book has a story of its own. Buy The Story Effect Now: Additional Resources: Visit Key Takeaways: Leaders often struggle with confidence, regardless of their experience level. Human nature plays...
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Replay: Any Dumbass Can Do It - A conversation with former 25-year CEO of WD-40, Garry Ridge, about culture, purpose and performance
The Story Effect
We’re hitting “replay” and raising a mug of cocoa! ☕️🎄 Each year, our PeopleForward Network team takes a full holiday break to rest, be with our people, and come back recharged for the new year. So this week, instead of a brand-new episode, we’re sharing one of our all-time favorite conversations for you to enjoy again. Curl up, press play, and soak in the inspiration while you enjoy your own holiday downtime. Thanks for listening and letting this show be part of your year. We’re excited to keep growing with you in the new one. Garry Ridge cracked the code on how to grow...
info_outlineJim Stengel was the CMO of Proctor & Gamble who started a movement—bringing creativity, relevance and market share back to the brand in a way that changed the game. Today, he is founder of The Jim Stengel Company, helping businesses create quantifiable business change through purpose.
We talk love, loss, empathy, leadership, creativity and the value of living in the moment. It’s vulnerable, raw and real.
Additional Resources:
Connect with Jim:
Company: jimstengel.com](http://jimstengel.com/
Podcast: https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334
Connect with Danielle:
The Story Effect http://thestoryeffect.com/
Instagram http://instagram.com/storyeffectpodcast
Linkedin https://www.linkedin.com/in/daniellekrischik
Learn about Knight Agency http://knightagency.com/
Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/
Learn more about PeopleForward Network: https://peopleforwardnetwork.com/
Key Takeaways:
- Purpose needs a new brand story.
- Purpose is fundamentally about impact.
- A purpose-driven company often exceeds growth rates.
- Purpose must be tied to business results.
- Evidence of purpose is crucial for employee trust.