26. Copy Strategies for Success During Pre-Launch with Yvette Haughton
Release Date: 09/12/2023
57. Instagram's Shaking It Up: New Features & Paid Verification Options Explained
Go Get Great
Insta has been on fire lately! They released new stickers to make your stories more engaging plus not one, but two announcemnets about changes coming to the platform as early as this summer! In this episode, I dive into what the latest Instagram updates are, and how these changes will impact small business owners. From new story stickers to paid verification options, learn what you'll need to account for in your social media strategy this summer. This episode is a must listen for anyone marketing their business on Instagram! Come say hi! on IG Ready to level up your life...
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56. How We're Getting Ready for Baby #4 Personally & Professionally
Go Get Great
Grayson & I candidly share our preparations for our fourth bundle of joy. When you've already been there and done that 3 times is there really anything left to do? Yup, and we share it all in this episode. Discover our tips for juggling parenthood with entrepreneurship, including the must-have baby gear and the real talk about parental leave. Whether you're a parent-to-be or a seasoned pro, there's something for everyone in our conversation about the joys and challenges of expanding our family while growing our business. Tune in for insights, laughs, and plenty of relatable moments! Come...
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55. From Pins to Profit: Pinterest Marketing for Small Businesses with Alex Smykaluk
Go Get Great
Unlock the power of Pinterest for your business with special guest Alex Smykaluk, Pinterest Manager. Discover the fundamentals of Pinterest marketing, from understanding its demographics to creating engaging pins. Learn when and how to start utilizing Pinterest effectively to grow your business and gain valuable insights into content creation strategies and the potential of Pinterest ads. Tune in to discover how Pinterest could fit into your marekting mix and harness it's full potential to boost your brand visibility, attract your target audience, and skyrocket your sales! ...
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54. Identifying Your Business's Growth Drivers
Go Get Great
In this episode, I'm diving deep into the heart of business growth by uncovering the needle movers â those pivotal tasks that truly propel your business forward. Join me as I discuss the activities that matter most, separating them from the endless sea of busywork we often face as small business owners. From podcasting and social media to resource creation and beyond, I share my needle movers and guide you through identifying your yours. Discover how to prioritize these tasks effectively, ensuring your precious time and energy are invested where they truly count. If you're ready to elevate...
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53. Financial Foundations for Creative Entrepreneurs with Sarah Moser
Go Get Great
From separating personal and business finances to making bookkeeping enjoyable, Sarah shares invaluable tips to ensure your financial success. Discover the four essential practices to stay on track every month and learn how to identify unnecessary expenses.
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52. One Year of Go Get Great: What I Wish I Knew Before Starting My Podcast
Go Get Great
Join me in celebrating one year of Go Get Great as we take a deep dive into the lessons I've learned along the way. From the ease of setting up to the realities of consistent production, I share candid insights into my podcasting journey.
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51. Podcast Intro's & Outro's: The Art of Captivating Listeners & Selling Your Services with Grayson Dotzert
Go Get Great
In this episode Grayson & I discuss the art of crafting a introduction that welcomes listeners to your podcast, no matter where they start tuning in. We also share the secrets of compelling outros, turning each episode into an invitation for your audience to explore more or even work with you.
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50. Behind the Scenes of My Course Launch Debrief: Goals, Conversions & Lessons Learned
Go Get Great
Dive into a special behind the scenes episode of my course launch debrief for Profile to Profit! From setting goals to tracking conversions, I'll walk you through every step of the process I used to answer the question "was this launch successful?".
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49. Navigating Setbacks: Advice for Business Women When Your Hit A Roadblock with Toni Eastwood
Go Get Great
Drawing from her extensive experience as a published author, transformational expert, and mastery coach, Toni Eastwood delves into the challenges she faced and conquered throughout her remarkable 30-year career.
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48. Scheduling Hacks: How to Juggle Work, Life, and Pancakes in Pajamas!
Go Get Great
You always ask "Brittany, how do you do it all?", well this week I'm delve into the nitty-gritty of how I schedule my days for maximum productivity, offering my pro tips to help you "do it all" too.
info_outlineIn this week's episode, we are joined by Yvette Haugton, the Copy Closer, Conversion Copywriter, and Launch Strategist. She unveils the mysteries of copywriting and shares her invaluable insights to help you master your writing and grow your business.
Dive into the world of launch strategies as Yvette emphasizes that your pre-launch phase is just as vital, if not more so, than the actual launch. Learn her secret to success: starting at the end and working backward.
Yvette's wisdom reminds us of the importance of truly knowing your business and target audience. It's all about connection and bringing your audience into your fold.
Join us for a captivating conversation that delves into copywriting, sales funnels, and the art of connecting with your audience. Yvette's expertise shines as she shares her copy formulas and strategies to support your brand.
Discover how testimonials can be a game-changer and explore the world of personal development in the context of entrepreneurship. Get ready for actionable takeaways to enhance your copywriting game and transform your business.
Episode References Launch Copy Kit 7 Point Sales Page Framework that Converts
Connect with Yvette
https://www.instagram.com/yvettejwritinginc/
https://www.facebook.com/YvetteJWriting
Come say hi!
â â @brittanymillersocialsâ â â on IG
â â â https://www.brittanymillersocials.ca/â â
Give us a follow if you're ready to take life from good to great, you'll be the first to know when we share more about motherhood and business. If it really resonated, the kids and I would do a happy dance if you left us a review đ ~ Brittany
00:00 Intro
3:45 What is a copy closer?
7:30 Investing in copywriting
9:45 Getting to know clients to improve your copy
13:40 Copy formulas for all businesses
17:40 Defining a launch strategy
27:10 Sales funnels to support your launches
31:00 When to work with a copywriter
35:50 Writing content that supports your audience
40:00 Testimonials & their impact on your copy
44:15 Learning about copywriting
46:30 Failure, and what Yvette learned
50:00 Personal development tips
55:00 Wrap up