Libsyn Directory

82. From Lead Gen to Sales: What Is a Marketing Plan That Works?

Release Date: 01/21/2025

101. You’re One Decision Away from a Totally Different Life—Here’s Mine

Go Get Great

Have you ever stoped to think that you're were just one decision away from completely different life or business? Inspired by the powerful read One Decision Away by Amanda Wilson-Ciocci and serveral other Candian, female entreprenurs and co-authors, I’m sharing my 'one decision' moments. We’re talking about the big moments—the ones that feel risky, get questioned by others (hi, parents 👋), but deep downfeel right. From launching my first blog to quitting my 9–5 and growing Brittany Miller Socials, every pivotal move started with trusting one decision. And now? We’ve...

100. ChatGPT Interviews Me – Reflecting on 100 Episodes of Go Get Great, Business Lessons & Growth

Go Get Great

I can’t believe we made it to episode 100 of the Go Get Great podcast! In true milestone fashion, we’re doing something totally different—and honestly, super fun. This week, you’re not just getting a behind-the-scenes look… you’re getting a ChatGPT interview with me! Yep, I handed the mic over to AI (kind of) and let ChatGPT prompt me with questions I might not have asked myself—everything from why I started the podcast to what I’ve learned, what’s surprised me the most, and how I’ve changed since episode one. We talk about: My original motivation for starting the podcast...

99. Must-Have Gear for Stress-Free Travel with Kids: Hotel & Airbnb Tips to Save Your Sanity

Go Get Great

Traveling with kids is an adventure on its own—but when you're navigating hotel rooms, Airbnb stays, or even an extended stretch of motel living like our family has, you quickly learn what works… and what absolutely doesn’t. In this episode, I’m sharing our real-life experience as a family of 6 traveling with little ones (ages 5, 4, 2, and less than a year) and what we’ve learned from extended stays in motels and short-term rentals. From unexpected wins to total mom hacks that I figured out on the go to made our lives so much easier, this is the episode I wish existed before we...

98. Instagram Insights Cheat-Sheet: 3 Engagement Metrics You MUST Track for Real Growth

Go Get Great

Your pouring your heart into Instagram but your follower count isn't growing... does that mean your content isn't actually working? Nope! Today I'm diving into the Instagram data that really matters. Because if you’re only looking at your follower count... you’re missing the bigger picture. I’m giving you a simplified Instagram insights explanation that helps you actually understand your numbers. We’re talking about the top 3 engagement metrics you should be watching right now if you want to see real Instagram growth organically—and spoiler: all of them are way more important than...

97. The Real Story Behind Selling Our House

Go Get Great

This one’s personal. In this week’s episode of Go Get Great, I’m opening up about something we’ve been navigating behind the scenes—something I haven’t shared publicly until now. We sold our house. Not because we were upgrading. Not because we were relocating for a dream job or planning a big life change. We sold our home because we owed money—a lot more than we expected—and had to make a tough call. In this episode, I’m walking you through the full story: ✨ What led us to this point ✨ How a surprise government categorization left us with a hefty debt ✨ The decision to...

96. Period Phases & Productivity: A Business Woman's Guide to Working with Your Cycle

Go Get Great

Did you know your menstrual phases cycle can be one of your greatest tools in business? That your energy, mood, and motivation shift in predictable patterns that can guide your work schedule, content planning, and productivity? In this episode of the Go Get Great podcast, we’re diving into how to align your business with your menstrual cycle stages—from the follicular cycle to the luteal phase and everything in between. Whether you're brand new to this concept or you've been tracking your cycle for years, you'll walk away with practical insight on how each of the period phasessupports...

95. Lead Magnets Are Not Dead: The Truth About What Still Works in 2025

Go Get Great

You’ve heard the whispers… “Lead magnets are dead.” But as an email marketing specialist who’s helped countless business owners grow their audience and sales—I’m here to say otherwise. In this episode of the Go Get Great podcast, we’re breaking down the real reason your lead magnet might not be working—and how to fix it fast. Whether you're a seasoned lead magnet creator or just Googling “what are lead magnets” for the first time, this episode is packed with practical advice to help you generate leads that actually convert. I’m sharing lead magnet examples that flopped...

94. Overwhelmed or Just Procrastinating? How to Tell the Difference and Stop Procrastinating To Get Unstuck

Go Get Great

If you’ve ever caught yourself scrolling social media instead of tackling that important task, this episode is for you. We’re diving into how to stop procrastinating—without guilt or shame—and what’s actually going on when you keep putting things off. Here’s the truth: procrastination isn’t laziness. And if you’ve been beating yourself up thinking you just need to "try harder," it’s time for a mindset shift. In this episode of the Go Get Great podcast, I’m unpacking the real reasons for procrastination, how to spot them early, and what you can do to get unstuck. We’ll go...

93. Creating a Course When You're at Capacity: A Simple System for Getting It Done Fast

Go Get Great

Have you ever thought about creating a course… but felt completely overwhelmed by where to start, what to include, or which platform to use? Or wonderd why so many businesses added courses? In this episode of the Go Get Great podcast, I’m peeling back the curtain on my course business development journey—sharing exactly how I went from fully booked with 1:1 clients (and totally maxed out on time) to building a sustainable one-to-many model with online courses that generate income without needing me in the DMs 24/7. We’re diving into the why behind creating a course, the mindset shifts...

92. The 4 Management Systems I Wish I Learned in School

Go Get Great

There are four management systems I really wish I had learned about sooner—because let’s be honest, they would have saved me so much stress. Imagine how much easier life (and business) would be if we were actually taught emotional regulation skills, financial management, time management tools, and energy management back in school. Instead, we were left to figure it all out on our own, often learning the hard way. But here’s the good news: once you understand these four areas and how they work together, you can start managing your time, money, energy, and emotions in a way that...

More Episodes

In this jam-packed conversation, we’re diving deep into answering the question "what is a marketing plan" for small business owners so you understand the fundamentals of crafting a marketing plan that balances lead generation, nurturing your audience, and planning your content effectively.

A marketing plan isn’t just another business buzzword—it’s your roadmap for attracting the right people, building trust, and converting followers into paying clients. I’ll guide you through taking your followers from “I just hit follow” to “I’m ready to buy.”

We’ll explore:
✨ What a marketing plan is (and isn’t)
✨ How to create one with an intentional focus on lead generation
✨ The nurture phase: why your audience needs to trust YOU over your competitors
✨ Balancing content types to create a strategy that feels authentic and sustainable

If creating a marketing plan has felt overwhelming or unclear, you’ll leave this episode with a simplified strategy you can start using today. Ready to attract more leads, build lasting trust, and grow your business with purpose? Hit play, and let’s map it out together!

Go Get Great Episode 82 References

Go Get Great ep. 81 - What is a Strategic Plan? https://www.brittanymillersocials.ca/post/81-what-is-a-strategic-plan-organize-align-and-achieve-your-business-goals-like-a-pro

Go Get Great ep. 4 - What Social Media Platform is your Target Audience On? https://www.brittanymillersocials.ca/post/ggg04

Podcast Prompt Playlist - https://brittanymiller.thrivecart.com/your-prompt-playlist/

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https://www.instagram.com/brittanymillersocials/

https://www.brittanymillersocials.ca/

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Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany

00:00 Intro

1:20 What is a marketing plan

2:20 Creating your marketing plan strategy