95. Lead Magnets Are Not Dead: The Truth About What Still Works in 2025
Release Date: 04/29/2025
114. Software for Small Business: The Systems Every Entrepreneur Needs
Go Get Great
Running a business shouldn't feel like you're constantly reinventing the wheel. In this week's episode of Go Get Great, I'm joined by Amy Sussex, founder of The Business Management Co., and host of the Beyond Your Business Podcast, to talk about one of the biggest game changers for entrepreneurs: implementing the right software for small business. If you've ever wondered how successful business owners seem to stay organized, manage clients, and keep everything running behind the scenes, this episode is for you. Together, we discuss how to decide which systems to implement first, why...
info_outline
113. The Truth About How to Stay Consistent (It’s Not What You Think)
Go Get Great
If you’ve ever wondered, “How do people stay so consistent?” — this episode is for you. Because the truth is… consistency isn’t about motivation. And it’s definitely not about having more time. In this episode of Go Get Great, I’m breaking down what how to stay consistent actually looks like in real life — especially when you’re building a business in the middle of everything else life throws at you. This episode isn’t about creating unrealistic routines or expecting perfection. It’s about building consistency in a way that works for your life — whether that’s...
info_outline
112. Do I Really Need Email Marketing? (When to Use Email in Business)
Go Get Great
If you’ve ever asked yourself, “Do I really need email marketing?” — this episode is for you. Today on Go Get Great, we’re breaking down exactly when to use email in business, why it matters more than ever, and how to know if your business is ready for email marketing (or ready to take it more seriously). Because here’s the truth: relying only on social media to grow your business is risky. Algorithms change, reach fluctuates, and your content is never guaranteed to be seen. Email gives you something different — ownership, consistency, and a direct line to your audience. In this...
info_outline
111. Renovating an Old House: Expectations vs Reality (With 5 Kids 😅)
Go Get Great
Renovating an old house sounds exciting… until you’re actually living through it. In this episode of Go Get Great, Gray and I are sharing the real, behind-the-scenes experience of renovating an old house — from our original vision to what’s actually unfolded over the past months. We talk about how our expectations compared to reality (spoiler: very different), the biggest surprises we didn’t see coming, and the lessons we’ve learned along the way. From design decisions and DIY tools to budget conversations and renovation stress, this episode covers both the practical and emotional...
info_outline
110. The Most Common Social Media Mistakes by Companies (And What to Do Instead)
Go Get Great
In this episode of the Go Get Great Podcast, I break down why those Canva-style “Happy Holidays,” “Merry Christmas,” or “Happy Thanksgiving” posts might actually be doing more harm than good for your business. Many brands believe posting holiday graphics helps them stay visible and relatable—but in reality, these posts often become mistakes in social media marketing that lower engagement and confuse the algorithm. I explain why these posts don’t perform the way businesses expect and how social media has evolved. I'll also share the future trends of social media in regards to...
info_outline
109. Vegetable Gardening for Beginners: How I’m Starting My First Garden in 2026
Go Get Great
If you’ve ever wanted to start a garden but had no idea where to begin, this episode is for you. In this episode of Go Get Great, I’m sharing my journey into vegetable gardening for beginners as I plan and prepare my very first vegetable garden. From choosing what to grow to mapping out my garden layout, starting seeds, and learning about companion planting, I’m walking you through exactly what I’m doing for my 2026 garden. If you're new to gardening and want to learn how to start a vegetable garden, this episode will give you inspiration, ideas, and practical tips to help you get...
info_outline
108. Automate Your Instagram Welcome Message & Grow Faster in 2026
Go Get Great
If you’re growing on Instagram but not capitalizing on new followers, this episode is going to change that. Today on Go Get Great, we’re diving into the brand-new Manychat feature: welcome message for Instagram followers — what it is, how it works, and how you can use it strategically inside your business. I’ll walk you through: What ManyChat is (and why I use it) How the new Instagram welcome message feature works How to set up a welcome message for Instagram followers step-by-step Why automating your DMs can increase engagement, leads, and sales Because here’s the...
info_outline
107. 10 Months Later… Here’s What Really Happened
Go Get Great
It’s been 10 months since I last recorded consistently — and honestly? A lot has happened. In this episode of Go Get Great, I’m sitting down for a real, unfiltered life update. No strategy. No step-by-step marketing breakdown. Just me sharing what the last season has looked like behind the scenes. We’re talking about moving (multiple times), living out of a storage unit, staying in an Airbnb, moving in with my mom… then moving in with my mom for real this time. Renovation projects, frozen pipes, Christmas chaos, birthdays, budgeting shifts, and the emotional rollercoaster that comes...
info_outline
106. Atlas Web Browser Review: What ChatGPT Atlas Can Really Do for Your Business
Go Get Great
In this week’s episode of Go Get Great we’re diving into a new tool that’s become a total game-changer for my business: the Atlas web browser — which was recently released by ChatGPT Open AI. It's already transforming the way I create content, manage tasks, and stay organized. First we break down what an AI web browser even is, and how Atlas makes browsing, research, and content planning smoother, faster, and way smarter. Then, I walk you through real-life examples of how I’m using Atlas in my day-to-day: from quickly analyzing my Instagram account to organizing post ideas,...
info_outline
105. The Truth About Content Creation Burnout —And How to Fix It Fast
Go Get Great
Creating content shouldn’t take hours every single time you sit down to do it—but if it does, you’re not alone. In this week’s episode of Go Get Great, I’m breaking down three key reasons why creating content takes you longer than it should—and how to fix them so content creation finally feels easy. Whether you’re a small business owner, content creator, or service provider, your time is valuable. And I want you to stop wasting it trying to figure out what to post or wondering why your content isn’t converting. Here’s the truth: if you’re not clear on your messaging or what...
info_outlineYou’ve heard the whispers… “Lead magnets are dead.” But as an email marketing specialist who’s helped countless business owners grow their audience and sales—I’m here to say otherwise.
In this episode of the Go Get Great podcast, we’re breaking down the real reason your lead magnet might not be working—and how to fix it fast. Whether you're a seasoned lead magnet creator or just Googling “what are lead magnets” for the first time, this episode is packed with practical advice to help you generate leads that actually convert.
I’m sharing lead magnet examples that flopped and others that delivered major list growth—and what made the difference between the two. You’ll hear creative lead magnet ideas that go beyond the basic PDF download, get clarity on the true lead magnets meaning (hint: it’s not just about free content), and learn how to market your lead magnet like a pro so people actually see it… and want it.
We’ll also chat about how to scale a business using lead magnets, whether masterclasses or quick wins are better, and the mindset shift that made all the difference in my own list-building journey.
If you’ve been spinning your wheels trying to get traction with email marketing, this episode is your nudge to simplify your strategy, choose the right mail marketing tools, and create something that builds trust, not just downloads.
Hit play and let’s turn your next lead magnet into a list-building machine.
Go Get Great Episode 95 References
Lead Magnet Examples from Brittany Miller Socials:
Setup Your Instagram Bio for Sales Success Checklist https://www.brittanymillersocials.ca/instagram-bio-template
Ready, Set, Podcast! Launch Your Podcast with Confidence Checklist https://www.brittanymillersocials.ca/how-to-start-a-podcast-for-free
100+ ChatGPT Prompts for Sales Success https://www.brittanymillersocials.ca/chatgpt-prompts-for-social-media-marketing
Your Complete Email Setup Checklist https://www.brittanymillersocials.ca/email-marketing-checklist
Maximize Your Mobile: 9 Apps to Manage Social Media From Your Phone https://www.brittanymillersocials.ca/post/maximize-your-mobile-9-apps-you-need-to-manage-social-media-from-your-phone
Cracking the Code: ChatGPT for Social Media Success https://brittanymiller.thrivecart.com/chatgpt-for-social-media/
Grow Your Following Faster Masterclass https://www.brittanymillersocials.ca/great-instagram-profiles-for-businesses
Profile to Profit https://www.brittanymillersocials.ca/instagram-profile-bio-ideas
Come Say Hi!
https://www.instagram.com/brittanymillersocials/
https://www.brittanymillersocials.ca/
Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services
Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany
0:00 Intro
2:00 Lead magnet are not dead!
4:00 Lead magnet ideas for format that converts
5:10 Lead magnet examples of great messaging
7:40 Marketing your lead magnet to grow your email list
10:00 How to scale a business with lead magnets questions
13:00 Personal motivators from lead magnets
18:35 Are masterclasses more effective than lead magnets?
23:30 Lead magnet examples that failed
30:50 Wrap up