95. Lead Magnets Are Not Dead: The Truth About What Still Works in 2025
Release Date: 04/29/2025
101. You’re One Decision Away from a Totally Different Life—Here’s Mine
Go Get Great
Have you ever stoped to think that you're were just one decision away from completely different life or business? Inspired by the powerful read One Decision Away by Amanda Wilson-Ciocci and serveral other Candian, female entreprenurs and co-authors, I’m sharing my 'one decision' moments. We’re talking about the big moments—the ones that feel risky, get questioned by others (hi, parents 👋), but deep downfeel right. From launching my first blog to quitting my 9–5 and growing Brittany Miller Socials, every pivotal move started with trusting one decision. And now? We’ve...
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100. ChatGPT Interviews Me – Reflecting on 100 Episodes of Go Get Great, Business Lessons & Growth
Go Get Great
I can’t believe we made it to episode 100 of the Go Get Great podcast! In true milestone fashion, we’re doing something totally different—and honestly, super fun. This week, you’re not just getting a behind-the-scenes look… you’re getting a ChatGPT interview with me! Yep, I handed the mic over to AI (kind of) and let ChatGPT prompt me with questions I might not have asked myself—everything from why I started the podcast to what I’ve learned, what’s surprised me the most, and how I’ve changed since episode one. We talk about: My original motivation for starting the podcast...
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99. Must-Have Gear for Stress-Free Travel with Kids: Hotel & Airbnb Tips to Save Your Sanity
Go Get Great
Traveling with kids is an adventure on its own—but when you're navigating hotel rooms, Airbnb stays, or even an extended stretch of motel living like our family has, you quickly learn what works… and what absolutely doesn’t. In this episode, I’m sharing our real-life experience as a family of 6 traveling with little ones (ages 5, 4, 2, and less than a year) and what we’ve learned from extended stays in motels and short-term rentals. From unexpected wins to total mom hacks that I figured out on the go to made our lives so much easier, this is the episode I wish existed before we...
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98. Instagram Insights Cheat-Sheet: 3 Engagement Metrics You MUST Track for Real Growth
Go Get Great
Your pouring your heart into Instagram but your follower count isn't growing... does that mean your content isn't actually working? Nope! Today I'm diving into the Instagram data that really matters. Because if you’re only looking at your follower count... you’re missing the bigger picture. I’m giving you a simplified Instagram insights explanation that helps you actually understand your numbers. We’re talking about the top 3 engagement metrics you should be watching right now if you want to see real Instagram growth organically—and spoiler: all of them are way more important than...
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97. The Real Story Behind Selling Our House
Go Get Great
This one’s personal. In this week’s episode of Go Get Great, I’m opening up about something we’ve been navigating behind the scenes—something I haven’t shared publicly until now. We sold our house. Not because we were upgrading. Not because we were relocating for a dream job or planning a big life change. We sold our home because we owed money—a lot more than we expected—and had to make a tough call. In this episode, I’m walking you through the full story: ✨ What led us to this point ✨ How a surprise government categorization left us with a hefty debt ✨ The decision to...
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96. Period Phases & Productivity: A Business Woman's Guide to Working with Your Cycle
Go Get Great
Did you know your menstrual phases cycle can be one of your greatest tools in business? That your energy, mood, and motivation shift in predictable patterns that can guide your work schedule, content planning, and productivity? In this episode of the Go Get Great podcast, we’re diving into how to align your business with your menstrual cycle stages—from the follicular cycle to the luteal phase and everything in between. Whether you're brand new to this concept or you've been tracking your cycle for years, you'll walk away with practical insight on how each of the period phasessupports...
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95. Lead Magnets Are Not Dead: The Truth About What Still Works in 2025
Go Get Great
You’ve heard the whispers… “Lead magnets are dead.” But as an email marketing specialist who’s helped countless business owners grow their audience and sales—I’m here to say otherwise. In this episode of the Go Get Great podcast, we’re breaking down the real reason your lead magnet might not be working—and how to fix it fast. Whether you're a seasoned lead magnet creator or just Googling “what are lead magnets” for the first time, this episode is packed with practical advice to help you generate leads that actually convert. I’m sharing lead magnet examples that flopped...
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94. Overwhelmed or Just Procrastinating? How to Tell the Difference and Stop Procrastinating To Get Unstuck
Go Get Great
If you’ve ever caught yourself scrolling social media instead of tackling that important task, this episode is for you. We’re diving into how to stop procrastinating—without guilt or shame—and what’s actually going on when you keep putting things off. Here’s the truth: procrastination isn’t laziness. And if you’ve been beating yourself up thinking you just need to "try harder," it’s time for a mindset shift. In this episode of the Go Get Great podcast, I’m unpacking the real reasons for procrastination, how to spot them early, and what you can do to get unstuck. We’ll go...
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93. Creating a Course When You're at Capacity: A Simple System for Getting It Done Fast
Go Get Great
Have you ever thought about creating a course… but felt completely overwhelmed by where to start, what to include, or which platform to use? Or wonderd why so many businesses added courses? In this episode of the Go Get Great podcast, I’m peeling back the curtain on my course business development journey—sharing exactly how I went from fully booked with 1:1 clients (and totally maxed out on time) to building a sustainable one-to-many model with online courses that generate income without needing me in the DMs 24/7. We’re diving into the why behind creating a course, the mindset shifts...
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92. The 4 Management Systems I Wish I Learned in School
Go Get Great
There are four management systems I really wish I had learned about sooner—because let’s be honest, they would have saved me so much stress. Imagine how much easier life (and business) would be if we were actually taught emotional regulation skills, financial management, time management tools, and energy management back in school. Instead, we were left to figure it all out on our own, often learning the hard way. But here’s the good news: once you understand these four areas and how they work together, you can start managing your time, money, energy, and emotions in a way that...
info_outlineYou’ve heard the whispers… “Lead magnets are dead.” But as an email marketing specialist who’s helped countless business owners grow their audience and sales—I’m here to say otherwise.
In this episode of the Go Get Great podcast, we’re breaking down the real reason your lead magnet might not be working—and how to fix it fast. Whether you're a seasoned lead magnet creator or just Googling “what are lead magnets” for the first time, this episode is packed with practical advice to help you generate leads that actually convert.
I’m sharing lead magnet examples that flopped and others that delivered major list growth—and what made the difference between the two. You’ll hear creative lead magnet ideas that go beyond the basic PDF download, get clarity on the true lead magnets meaning (hint: it’s not just about free content), and learn how to market your lead magnet like a pro so people actually see it… and want it.
We’ll also chat about how to scale a business using lead magnets, whether masterclasses or quick wins are better, and the mindset shift that made all the difference in my own list-building journey.
If you’ve been spinning your wheels trying to get traction with email marketing, this episode is your nudge to simplify your strategy, choose the right mail marketing tools, and create something that builds trust, not just downloads.
Hit play and let’s turn your next lead magnet into a list-building machine.
Go Get Great Episode 95 References
Lead Magnet Examples from Brittany Miller Socials:
Setup Your Instagram Bio for Sales Success Checklist https://www.brittanymillersocials.ca/instagram-bio-template
Ready, Set, Podcast! Launch Your Podcast with Confidence Checklist https://www.brittanymillersocials.ca/how-to-start-a-podcast-for-free
100+ ChatGPT Prompts for Sales Success https://www.brittanymillersocials.ca/chatgpt-prompts-for-social-media-marketing
Your Complete Email Setup Checklist https://www.brittanymillersocials.ca/email-marketing-checklist
Maximize Your Mobile: 9 Apps to Manage Social Media From Your Phone https://www.brittanymillersocials.ca/post/maximize-your-mobile-9-apps-you-need-to-manage-social-media-from-your-phone
Cracking the Code: ChatGPT for Social Media Success https://brittanymiller.thrivecart.com/chatgpt-for-social-media/
Grow Your Following Faster Masterclass https://www.brittanymillersocials.ca/great-instagram-profiles-for-businesses
Profile to Profit https://www.brittanymillersocials.ca/instagram-profile-bio-ideas
Come Say Hi!
https://www.instagram.com/brittanymillersocials/
https://www.brittanymillersocials.ca/
Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services
Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany
0:00 Intro
2:00 Lead magnet are not dead!
4:00 Lead magnet ideas for format that converts
5:10 Lead magnet examples of great messaging
7:40 Marketing your lead magnet to grow your email list
10:00 How to scale a business with lead magnets questions
13:00 Personal motivators from lead magnets
18:35 Are masterclasses more effective than lead magnets?
23:30 Lead magnet examples that failed
30:50 Wrap up