EP13: Misconceptions about confidence when it comes to building a business
A Woman's Guide to Starting Fires
Release Date: 08/14/2025
EP32: Candice Mason: Spilling the tea on a business that takes you from passion to purpose
A Woman's Guide to Starting Fires
In this conversation, Rebecca Cracknell interviews Candice, the founder of Mother Cuppa, a company that blends herbal teas to support women's hormone health. Candice shares her personal journey into tea blending, which began with her own health struggles and a desire to find natural remedies. The discussion covers the challenges of entrepreneurship, the importance of social media for business growth, and the value of community and connection. Candice emphasises the significance of celebrating milestones and her vision for the future of Mother Copper, which includes empowering women through...
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EP31: What your overwhelm is really telling you
A Woman's Guide to Starting Fires
In this episode, Rebecca Cracknell explores the concepts of overwhelm and underwhelm, particularly in the context of women's experiences in life and business. She discusses how feelings of overwhelm often mask a deeper sense of underwhelm, where individuals feel unfulfilled despite being busy. The conversation emphasises the importance of recognising these feelings and taking steps to reconnect with one's desires and rewrite personal narratives to create a more fulfilling life. ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman...
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EP30: Helen Smith: What wealth really looks like
A Woman's Guide to Starting Fires
In this conversation, Rebecca Cracknell and Helen Smith discuss the journey of female entrepreneurs, focusing on the transition from corporate to entrepreneurship, redefining success and wealth, and the importance of community and impact. They explore the challenges faced by women in business, the significance of mindset and risk, and the need for a flexible business model that accommodates family responsibilities. The discussion emphasises the importance of strategy, embracing change, and the potential for growth in both personal and professional realms. Follow Helen on & ...
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EP29: All of the places you will GROW
A Woman's Guide to Starting Fires
In this episode, Rebecca Cracknell discusses the importance of growth and expansion in personal and professional life. She emphasises the need for inner transformation to achieve external success, focusing on three key areas: identity, impact, and income. By expanding one's identity, individuals can create a greater impact on others, which in turn can lead to increased income. The conversation highlights the cyclical nature of these areas and encourages listeners to embrace their true selves to achieve fulfillment and success. ****** – 16 voice note style audios to help you stop...
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EP28: Emma Ford: Matrescence, metamorphosis and motherhood
A Woman's Guide to Starting Fires
In this conversation, Emma, a motherhood empowerment coach, shares her journey into motherhood and the challenges that come with it. She discusses the identity shift that many mothers experience, the importance of community and support, and the need for self-care. Emma emphasises the significance of trusting one's instincts and understanding the concept of matrescence, the transition into motherhood. The conversation also touches on the societal pressures mothers face and the lack of support in corporate environments for women returning to work. Emma's coaching aims to help mothers...
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EP27: Is this my origin story?
A Woman's Guide to Starting Fires
Rebecca Cracknell shares a personal story about transformation and empowerment, reflecting on her journey from being a teacher and mother to becoming a successful businesswoman. She emphasises the importance of daring to dream and taking action to achieve what seems impossible, encouraging women to recognise their potential and pursue their aspirations. ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.
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EP26: Sooz Frear: A business built on storytelling and self discovery
A Woman's Guide to Starting Fires
In this engaging conversation, Rebecca Cracknell and Sooz Frear discuss the journey of self-discovery and professional growth through writing and business. Sooz shares her experiences of quitting drinking, building her copywriting business, and the importance of community and self-belief. The discussion highlights the transformative power of identity and the joy of rediscovering writing as a passion. Follow Sooz on Instagram: Visit the website: ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are -...
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EP25: When you want more (but not like that!)
A Woman's Guide to Starting Fires
In this conversation, Rebecca Cracknell explores the complex relationship between gratitude and ambition for women entrepreneurs. She addresses the societal pressures that often lead women to downplay their ambitions due to guilt and shame. Cracknell emphasises the importance of redefining ambition to align with personal values and desires, advocating for a sustainable approach that allows for growth and fulfilment without the burden of societal expectations. Ultimately, she encourages women to embrace both their gratitude for what they have and their desire for more, fostering a balanced and...
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EP24: Louise McGuill: Energising your emails
A Woman's Guide to Starting Fires
In this conversation, Rebecca Cracknell interviews Louise Mcguill, an email marketing expert, about her journey from teaching to becoming an email energiser. Louise shares her insights on the importance of personalisation in email marketing, the power of storytelling, and the strategies for effective communication. They discuss the evolution of Louise's business, the unlearning process from her teaching background, and the fulfillment she finds in empowering others through email marketing. The conversation emphasizes the significance of connection, freedom, and the joy of sharing knowledge...
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EP23: Sharing when you are in the shit!
A Woman's Guide to Starting Fires
In this episode, Rebecca Cracknell discusses the importance of sharing authentic experiences in business, particularly on platforms like Instagram. She challenges the common advice of only sharing from a place of healing ('the scar') rather than from the struggle ('the wound'). By being vulnerable and honest about their challenges, business owners can create deeper connections with their audience, foster trust, and facilitate personal growth. Rebecca emphasises that sharing the journey, including the messy parts, not only benefits the audience but also aids in the creator's own development....
info_outlineIn this conversation, Rebecca Cracknell explores the concept of confidence, particularly in the context of personal growth and business.
She addresses common misconceptions about confidence, emphasising that it is not the absence of self-doubt but rather the presence of self-trust.
The discussion highlights the importance of taking action to build confidence, the cyclical nature of confidence, and the significance of quiet moments in developing self-trust.
Ultimately, Rebecca encourages listeners to create their own confidence through practice and resilience.
******
Daily Directions – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.