EP 20: Caroline Cookson: The secrets of strategic pricing
A Woman's Guide to Starting Fires
Release Date: 10/02/2025
EP47: What it means to be visible in your business (and why it has you hiding!)
A Woman's Guide to Starting Fires
In this episode, Rebecca Cracknell explores the nuanced relationship between visibility, vulnerability, and success in business. She sheds light on the underlying fears that hold women back from showing their authentic selves online and offers insights on how to embrace being truly seen—despite the risks. ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.
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EP46: Emma Thomas: Reinventing midlife
A Woman's Guide to Starting Fires
Emma shares her journey from starting a podcast during the pandemic to becoming a leadership and career coach specializing in menopause and midlife transitions. Discover insights on menopause in the workplace, personal growth, and practical strategies for supporting women through these life stages. Connect with Emma Free Resources... GP Guide and Symptom Checklist: Blog on better sleep: Midlife collision: ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.
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EP45: How I knew my content had become a bit shit (and what to do if yours is too!)
A Woman's Guide to Starting Fires
In this episode, Rebecca Cracknell shares her honest and raw reflections on how she identified and corrected her content strategy to create more impact. She discusses the importance of intention, impact, and pushing beyond comfort zones in content creation. ****** And if this episode hits, don’t miss Rebecca’s free masterclass ALL KILLER, NO FILLER - where she’ll take this even deeper and show you how to create content that truly counts. Save your spot here:
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EP44: Katie Elliott: Putting the human in your HR
A Woman's Guide to Starting Fires
In this engaging interview, Katie Elliott, known as HR Katie, shares her journey from recruitment to building a unique HR support business tailored for small businesses. Discover her innovative approach to HR, balancing support and empowerment, and how social media plays a vital role in her brand. Perfect for founders and HR enthusiasts alike. Connect with Katie Instagram: ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.
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EP43: The beliefs standing between you and your biggest dreams
A Woman's Guide to Starting Fires
Discover how a four-day challenge helped women identify and break through mental barriers to achieve their biggest goals. In this episode, Rebecca Cracknell shares insights on common limiting beliefs and strategies to move beyond them. ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.
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EP42: Kendall Platt: Horticulture and healing
A Woman's Guide to Starting Fires
Discover how horticultural therapy can transform emotional health, reduce stress, and foster connection - both with nature and within ourselves. Kendall Marie Platt shares her inspiring journey from forensic scientist to founder of Adventures with Flowers, and how gardening can be a powerful tool for healing and empowerment. Connect with Kendall Substack: Instagram: Facebook: Linkedin: ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.
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EP41: The 6 steps to shift your story
A Woman's Guide to Starting Fires
In this episode, Rebecca Cracknell offers a powerful, actionable guide to challenging and rewriting limiting beliefs about yourself. Perfect for anyone looking to unlearn conditioned stories and step into a more empowering identity. ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.
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EP40: Tania Chakraborti: Setting Yourself Up to Stand Out
A Woman's Guide to Starting Fires
In this conversation, discusses the importance of competitive positioning in service-based businesses, emphasizing the need to adopt a Blue Ocean strategy to create unique market opportunities. She highlights the significance of leveraging personal expertise and transformations to inform pricing and sales strategies, ultimately guiding businesses towards innovative thinking and differentiation. Connect with Tania 👇🏼 ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the...
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EP39: The truth about why ‘more’ feels triggering (it isn’t what you think!)
A Woman's Guide to Starting Fires
In this episode, we explore the deep-seated conditioning and societal narratives that create internal resistance for women to pursue or accept having more in life—whether that’s money, success, or freedom. Understanding these barriers can help you expand your capacity and rewrite your story around success. ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.
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EP38: Victoria Phipps: Making memories with a digital detox
A Woman's Guide to Starting Fires
In this episode, Victoria shares her inspiring journey from wedding photographer to analog family photographer, and the role that motherhood played in all of that. This conversation emphasises the value of slow processes in a fast-paced digital world. We explore how intentional art, print over pixels, and meaningful client experiences can elevate your photography business and deepen client relationships. We also discuss what it means to be multi-passionate when navigating your career path. Connect with Victoria 👇🏼 ****** – 16 voice note style audios to help you stop...
info_outlineIn this conversation, Caroline Cookson shares her journey into the world of pricing consultancy, emphasising the importance of values led pricing strategies for small and medium sized businesses.
She discusses the emotional challenges women face when pricing their work, the psychological aspects of pricing, and the significance of building a business that prioritises flexibility and inclusion.
Caroline also highlights the ripple effect of correct pricing on business growth and the importance of overcoming people-pleasing tendencies in entrepreneurship.
Her vision for the future includes helping values-driven businesses thrive while maintaining a fun and inclusive work environment.
Follow Caroline on LinkedIn
Visit the website: https://www.cooksonpartners.com/
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Daily Directions – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.