Episode #3: Upselling Maintenance Services to Existing Clients
ROOF WARS: Battling for the Soul of an Industry
Release Date: 02/28/2025
Episode 15: Understanding Service Trends
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David tackle the challenge of making data simple and usable for your service division. Learn why tracking the three core numbers revenue, gross margin, and backlog, can give you crystal-clear visibility into the health of your business in just three seconds. Discover how automating reports, simplifying insights, and focusing on early warning metrics like ETA compliance and invoice lag can free up your time, protect profitability, and prevent small issues from becoming costly fires. You will also uncover how turning raw numbers into actionable clarity...
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Episode 14: Improving Response Times to Gain a Competitive Edge
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David tackle the challenge of leak season and how to turn responsiveness into your ultimate competitive edge. Learn why owning your five-mile radius can give you faster service, stronger client trust, and built-in local marketing. Discover how to set clear expectations, exceed client demands, and use proximity as a strategic advantage that helps you dominate your market. You will also uncover how aligning operations with client needs, leveraging speed and visibility, and building trust within your community can help you boost profitability, protect...
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Episode 13: Top Trends In Commercial Roofing Maintenance
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David dive into the art of defining your Ideal Client Profile (ICP) and why focusing on your own backyard can be the fastest path to growth. Learn how to pinpoint the clients you love working with, spot the red flags that drain your resources, and use buying behaviors, payment terms, and industry needs to shape your strategy. You will also discover how leveraging proximity, playing to your strengths, and targeting high-value opportunities can help you dominate locally, boost profitability, and set the stage for long-term expansion.
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Episode 12: Dealing with Difficult Customers-Problem Solving and Conflict Resolution
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David tackle one of the toughest challenges in commercial roofing: handling frustrated and upset customers. Learn why missed expectations often go unspoken, how to recognize the signs before they become deal-breakers, and why adopting a culture of extreme ownership can turn negative feedback into business growth. You will also discover how refining your service journey can strengthen client trust and drive long-term success.
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Episode 11: Transitioning From Installations To A Service-Focused Business Model
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David break down how to transition from a production-focused company to a profitable service division. Learn why service work is recession-proof, how to use existing client relationships to kickstart growth, and why building a service-first mindset can unlock more re-roof opportunities than ever before.
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Episode 10: The Financial Side of Service - Pricing Margins and ROI
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David reveal how to turn emergency repair calls into long-term client relationships. Learn how speed, professionalism, and clear communication during high-stress moments can earn trust and future business.
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Episode 9: Handling Service Calls During Emergency Situations
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David offer guidance on how to respond quickly and efficiently to emergency repair calls, not just to fix the problem, but to earn the customer’s trust. Discover how speed, professionalism, and clear communication during high-stress moments can turn one urgent call into a lasting relationship.
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Episode 8: Building Long-Term Relationships Through Excellent Service
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David unpack the secret to creating loyal, raving customers—not by fixing roofs, but by mastering the customer experience. Discover how stepping into your client’s world, anticipating needs, and partnering beyond the job builds the kind of trust that turns one deal into decades of referrals.
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Episode 7: Creating a Preventive Maintenance Program That Sells Itself
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David break down how to create a preventative maintenance program that sells itself. Instead of pushing a service, they show how to focus on solving real customer problems. Learn how to shift from pitching to partnering and why that change makes all the difference.
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Episode 6: Managing Customer Expectations
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad Westbrook and David Bonney tackle the often-overlooked secret to customer loyalty—setting clear expectations. From botched timelines to misaligned assumptions, they share real-life stories and practical strategies that prove success is not just about fixing roofs but about managing beliefs. Learn how “white glove service” can turn your roofing company into a client’s first call, not their fallback option.
info_outlineOn this episode of Roof Wars, Chad and David dive into the art of upselling maintenance services to existing clients. Discover how to turn routine service calls into revenue-generating opportunities, maximize client lifetime value, and stop leaking profits. If you want to grow your service division without constantly chasing new business, this episode is a must-listen!