Episode #3: Upselling Maintenance Services to Existing Clients
ROOF WARS: Battling for the Soul of an Industry
Release Date: 02/28/2025
Episode 20: Using Customer Feedback to Improve Your Service Offerings
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David take you inside one of the most misunderstood levers in the roofing business: customer feedback, how to get it, how to read it, and how it truly transforms your service division. They break down why most roofing companies think they deliver “great service” when in reality, their customers see them as forgettable. You’ll hear real talk about indifference, the silent killer of customer loyalty, and why an average experience is more dangerous than a bad one. Using examples from the field and hard-earned industry lessons, Chad and David...
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Episode 19: Safety First Training Your Service Team
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David tackle one of the most important—and most overlooked, topics in the roofing industry: safety. They unpack what it really means to build a safety-first culture, why “common sense” isn’t common, and how training your team to prevent accidents protects people, profits, and your reputation. Drawing from real stories in the field, including near misses, skylight falls, and dangerous roof hatch setups, they expose the silent risks that hide on every roof and share practical steps to eliminate them. From OSHA-10 training and crew onboarding to...
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Episode 18 The Importance of Branding in Building a Service Reputation:
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David break down what real branding means in the roofing game—and why it’s not just about logos or truck wraps, but about creating a reputation that can’t be ignored. They dig into the difference between internal culture and external brand, showing how what happens inside your company shapes what clients see on the outside. From truck colors and uniforms to A-frame signs and giveaway pens, they reveal how small, consistent details build massive visibility and trust. Using real stories from the field—like showing up at pre-bids in bright orange...
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Episode 17: Upselling During Service Visits
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David dive into the real meaning behind onsite upsells—and why it’s not about selling, but about serving smarter. They challenge the old-school mindset of “just fix the leak” and reveal how a simple shift toward proactive care can save clients thousands, boost technician confidence, and unlock new revenue streams. Using powerful analogies from doctors preventing sickness to technicians acting like fortune tellers, they show how great roofers don’t just patch problems—they predict and prevent them. Chad breaks down the math behind on-site...
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Episode 16: Educating Customers on the Value of Regular Roof Inspections
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David dive into the importance of preventative roof maintenance and why it matters most in the fall. They unpack the common misconception many building owners have, “no leaks, no problem,” and show how that mindset can cost thousands in avoidable repairs. Through real world stories like a restaurant hit with $10,000 in damage that could have been prevented for just $500, they reveal the hidden risks of clogged drains, frozen scuppers, and neglected inspections. Using powerful analogies from car maintenance to personal health, they explain how framing...
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Episode 15: Understanding Service Trends
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David tackle the challenge of making data simple and usable for your service division. Learn why tracking the three core numbers revenue, gross margin, and backlog, can give you crystal-clear visibility into the health of your business in just three seconds. Discover how automating reports, simplifying insights, and focusing on early warning metrics like ETA compliance and invoice lag can free up your time, protect profitability, and prevent small issues from becoming costly fires. You will also uncover how turning raw numbers into actionable clarity...
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Episode 14: Improving Response Times to Gain a Competitive Edge
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David tackle the challenge of leak season and how to turn responsiveness into your ultimate competitive edge. Learn why owning your five-mile radius can give you faster service, stronger client trust, and built-in local marketing. Discover how to set clear expectations, exceed client demands, and use proximity as a strategic advantage that helps you dominate your market. You will also uncover how aligning operations with client needs, leveraging speed and visibility, and building trust within your community can help you boost profitability, protect...
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Episode 13: Top Trends In Commercial Roofing Maintenance
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David dive into the art of defining your Ideal Client Profile (ICP) and why focusing on your own backyard can be the fastest path to growth. Learn how to pinpoint the clients you love working with, spot the red flags that drain your resources, and use buying behaviors, payment terms, and industry needs to shape your strategy. You will also discover how leveraging proximity, playing to your strengths, and targeting high-value opportunities can help you dominate locally, boost profitability, and set the stage for long-term expansion.
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Episode 12: Dealing with Difficult Customers-Problem Solving and Conflict Resolution
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David tackle one of the toughest challenges in commercial roofing: handling frustrated and upset customers. Learn why missed expectations often go unspoken, how to recognize the signs before they become deal-breakers, and why adopting a culture of extreme ownership can turn negative feedback into business growth. You will also discover how refining your service journey can strengthen client trust and drive long-term success.
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Episode 11: Transitioning From Installations To A Service-Focused Business Model
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David break down how to transition from a production-focused company to a profitable service division. Learn why service work is recession-proof, how to use existing client relationships to kickstart growth, and why building a service-first mindset can unlock more re-roof opportunities than ever before.
info_outlineOn this episode of Roof Wars, Chad and David dive into the art of upselling maintenance services to existing clients. Discover how to turn routine service calls into revenue-generating opportunities, maximize client lifetime value, and stop leaking profits. If you want to grow your service division without constantly chasing new business, this episode is a must-listen!