#4: When AI Overthinks—or Lies: What It Means for Your Business
Release Date: 04/29/2025
#10: Pros and Cons: ChatGPT Deep Research Connectors Reviewed
Accelerated Velocity
On Episode 10 of Accelerated Velocity, Grace and Peter demo ChatGPT’s Deep Research Connector tool, which allows integration with apps including HubSpot, Google Drive, GitHub, Outlook, and more. After trying out a sample prompt using the ChatGPT <> HubSpot integration, they determined that the tool offers value in specific use cases, but might not be the go-to solution for all aspects of your marketing strategy–at least not yet. The takeaway: leveraging AI for your marketing relies on choosing the right tools, checking for sources and accuracy, and maintaining a single source of...
info_outline
Mini-Episode: Real Talk on AI-Driven Ad Results
Accelerated Velocity
A mini episode while Peter’s on the road this week. Real user feedback on Meta’s AI Ad settings, and a creative advertising AI from Pinterest. Share Your AI Stories/Experiences Email: LinkedIn: Peter Malick, Grace Mathews, InboundAV Instagram: @InboundAV Facebook: @InboundAV Chapters 00:00 – Intro 00:25 – Real User Experience With Meta AI Ads 01:55 – Pinterest’s More Targeted AI Strategy 03:52 – Why Specificity Matters in AI Adoption 05:16 – A Call for Listener Stories Sources “Pinterest tests an AI feature that lets advertisers turn their catalogs into...
info_outline
#9: AI-Driven Ads: When Everything Is Perfect, Who Cares?
Accelerated Velocity
This week, Meta announced its plan to roll out 100% AI-Driven Advertising by 2026. This entails everything from AI-generated images, video content, and ad copy, to AI-powered audience personalization, to automated bid strategy. Peter and Grace discuss potential issues with an all-AI approach to digital ads, including the paradox that in a landscape of “perfected” (aka fully AI-optimized) content, brands will need to strive for original advertising and marketing strategies. Listen to the full episode for a deep dive into the benefits and challenges of these upcoming changes, and...
info_outline
#8: Disrupt or be disrupted: Increasing Competition in AI
Accelerated Velocity
In light of Sam Altman’s acquisition of iPhone and Apple Watch designer Jony Ive’s startup, there’s speculation about the development of new AI-powered devices that could reshape the way we communicate and engage digitally. This week’s episode of Accelerated Velocity looks at increasing competition amongst major players in AI development–from updates in the AI-powered search race to a discussion on the future of handheld devices. Chapters 00:00 - Intro 01:37 - An AEO success story 02:28 - The Importance of Schema Markup for search visibility 05:40 - Emerging AI...
info_outline
#7: The Wild West of AI? Using AI in an Unregulated World
Accelerated Velocity
A House bill could put a 10 year ban on U.S. state-level regulations of AI. This episode of Accelerated Velocity dives into the implications of AI deregulation for both individuals and businesses. With AI being used to power more and more processes–including making critical, potentially life-altering decisions–accountability is key. Whether or not states maintain the authority to pass regulatory legislation on AI, this is a crucial reminder of the need for businesses to practice decisive and transparent AI practices. From personal steps to maintain data privacy to customer-facing AI...
info_outline
#6: The Podcast Guest Who Wasn't–How to Respond to a Steady Rise in AI Hallucinations
Accelerated Velocity
As LLMs rapidly advance in capabilities, many also seem to be developing some quirks. This episode of Accelerated Velocity explores the current rise in AI hallucinations. Grace shares a firsthand experience with ChatGPT fabricating information, Peter and Grace discuss safeguards and how to avoid risks with your favorite AI tools, and they later delve into some potential causes of this mysterious rise in these sometimes hilarious and always concerning AI mishaps. Chatbot Arena - HubSpot App Marketplace - Chapters 00:00 - Introduction 01:08 - Topic: AI Hallucinations...
info_outline
#5: SEO Beyond Google: How LLMs impact brand visibility
Accelerated Velocity
In this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. To be clear: SEO isn’t dead, it’s just evolving. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the conversation also delves into new, AI-driven strategies for improving search visibility, including insights from Peter’s AI-powered SEO workshop at NAMM 2025. Chapters 00:00 - Welcome &...
info_outline
#4: When AI Overthinks—or Lies: What It Means for Your Business
Accelerated Velocity
In this episode of Accelerated Velocity, we explore advancements in AI processing, the risks of under-tested automation, and what real ethical AI use looks like in practice. First, we unpack Google’s Gemini 2.5 Flash update, which introduces reasoning control to reduce unnecessary processing. It’s a win for developers—and a potential breakthrough for energy efficiency, security, and scalability. Then, we discuss a support chatbot gone rogue, highlighting how poor implementation can quickly erode trust and damage brand experience. The episode wraps with reflections on ethical AI use as an...
info_outline
#3: ChatGPT’s Memory Update, Shopify’s AI Precedent, HubSpot Tools, and More
Accelerated Velocity
In Episode 3 of Accelerated Velocity, we break down the latest AI updates impacting business development. From ChatGPT’s new memory feature to changes in AI-assisted search, we explore how these shifts could impact everything from content strategy to SEO visibility. We also discuss Shopify’s bold new AI-first hiring policy and what it signals about the future of team structures and operational planning. Plus, we look at HubSpot’s latest AI feature rollout and how it compares to building more tailored, use-case-specific tools within your CRM. If you're trying to stay ahead in the evolving...
info_outline
#2: Cut Through the Hype–Choosing the Right AI Solutions for Your Business
Accelerated Velocity
In this episode of Accelerated Velocity, we discuss the evolving landscape of AI in business development. With a constant flow of AI product releases and updates, it’s crucial to focus on viable AI solutions rather than getting distracted by the latest trends. Today’s conversation covers how to identify useful tools, streamline workflows, and build a wish list for AI implementation. We also highlight a few ways to approach AI tools that effectively address business pain points. Agent.ai: Chapters 00:00 Introduction to Accelerated Velocity 00:42 Navigating AI Developments...
info_outlineIn this episode of Accelerated Velocity, we explore advancements in AI processing, the risks of under-tested automation, and what real ethical AI use looks like in practice.
First, we unpack Google’s Gemini 2.5 Flash update, which introduces reasoning control to reduce unnecessary processing. It’s a win for developers—and a potential breakthrough for energy efficiency, security, and scalability.
Then, we discuss a support chatbot gone rogue, highlighting how poor implementation can quickly erode trust and damage brand experience. The episode wraps with reflections on ethical AI use as an intentional approach that impacts customer trust and organizational integrity.
Chapters
00:00 - Introduction to AI in Business
01:43 - Gemini 2.5 Flash: Enhancing AI Efficiency
04:05 - The Importance of Accessibility and Security in AI
04:54 - Customer Experience: Lessons from AI Failures
07:34 - Ethics in AI: A Business and Humanity Issue
10:19 - The Future of AI: Balancing Technology and Humanity
Sources
“Company apologizes after AI support agent invents policy that causes user uproar” by Benj Edwards for Ars Technica
“Google introduces AI reasoning control in Gemini 2.5 Flash” by Dashveenjit Kaur for AI News