#12: Big Shifts–Trusted Sources, Forums Filters & a Curveball from Google
Release Date: 07/01/2025
#22: New AI Laws + ChatGPT WINS and FAILS
Accelerated Velocity
California has become the first state to regulate companion-based AI, targeting chatbots marketed for emotional support or mental health. While the focus is on protecting children and vulnerable users, it’s also a sign of what’s to come. Much like the evolution of email and browser privacy laws, businesses may soon face a patchwork of AI compliance standards across states and countries. Grace and Peter discuss what this means for businesses using AI tools, ChatGPT’s recent marketing flop, and how conversational AI can actually help uncover emerging technologies that don’t surface in...
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#21: The Value of Human Connection in an AI-Driven World
Accelerated Velocity
AI tools are helping businesses move faster than ever, but are they also driving us apart? In this episode of Accelerated Velocity, Grace and Peter explore a growing culture of avoidance fueled by AI. The conversation isn’t about rejecting new technology, but about recognizing when to lean on your team, colleagues, and community. Proactive communication, collaboration, and knowing when to ask for help have always been valuable skills. Today, they’re becoming true differentiators in workplaces where AI overreliance is common. You’ll hear real-world examples of both the risks and...
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#20: Micro-SaaS: Small Products, Big Impact
Accelerated Velocity
In this episode of Accelerated Velocity, we explore the fast-growing trend of Micro-SaaS products–niche software often built by solo founders or small teams. We explore what sets Micro-SaaS apart from traditional SaaS, how AI makes these rapid launches possible, and why the startup ecosystem is shifting as a result. You’ll hear real-world examples, the key factors that drive growth, and why agencies, developers, and even consumers should be paying attention. Whether you’re thinking about building your own product or just curious about the future of software, this bite-sized episode has...
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#19: Unpacking the biggest updates from INBOUND 2025
Accelerated Velocity
A couple weeks ago, Peter headed to INBOUND 2025–HubSpot’s annual conference and the biggest event in business development. Episode 19 of Accelerated Velocity, which we recorded during the tail end of INBOUND, covers all you need to know from the event–offering value not just to HubSpot users, but anyone who wants to keep up with the latest trends in AI and business development. 0:01 – Welcome from San Francisco 2:34 – HubSpot’s AI-Centered Updates 4:15 – Marketplace, Marketing Studio & Data Hub 6:32 – Events, Noise & the Human Connection 11:17 – AI Ethics,...
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#18: ⚠️ Losing 25% Of Your Google Traffic?! AI to Blame…
Accelerated Velocity
Websites are seeing a 25% drop in referral traffic across the board, with AI search results to blame. This episode breaks down the negative impacts of Google’s AI Overview with updated tips on how to tackle these challenges. After, learn about context engineering and how you can use it effectively for beter results on GPT-5 and other LLMs. Stick around until the end for a totally irrelevant highlight on a thoroughly unsettling AI chatbot made for kids. Chapters: 01:00 – Google’s AI Overview & a 25% Drop in Referral Traffic 03:18 – The Future of SEO & “Search Everywhere...
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#17: Is The Future of Work Human? | Annemarie Penny on AI, Digital Twins, & Career Development
Accelerated Velocity
Recruiting leader Annemarie Penny wants people to reframe their thinking around AI–because technology doesn’t work without humans. Our first ever podcast guest shares where we are now and where we’re going when it comes to AI in recruiting, hiring, and career development. Listen for expert insights on navigating AI transformation, from building a “digital twin” to protect your professional identity to following a human-first approach to innovation. Penny is the CEO & founder of the Forbes-ranked recruiting firm . or find her pretty much anywhere else on the...
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#16: Your Instagram Posts Just Got Indexed by Google–And ChatGPT Is Watching
Accelerated Velocity
As of July 2025, Instagram posts are now indexed by Google. Grace and Peter break down how brands should adjust their content strategy accordingly. Plus, a look at the other platforms showing up in search results, and signs that ChatGPT is sourcing answers from Google. The evidence is clear: social media, search engines, and LLMs are becoming increasingly intertwined. Listen to find out what this shift means and how to respond. Chapters: 01:36 – Instagram Posts Now Indexed by Google 03:49 – Why B2B Should Reconsider Instagram 05:25 – ChatGPT Might Be Using Google Snippets...
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#15: What’s Killing Your Email Open Rates (And How to Save Them)
Accelerated Velocity
Poor email performance isn’t just a content problem. An outdated contact list and bad sending strategy can tank your email results and put your sending domain at risk down the road. In this episode, Grace and Peter break down why ignoring your email deliverability is one of the most common (and costly) mistakes in marketing. They walk through a real-world case study showing why so many email campaigns result in low open rates. You’ll learn how to identify deliverability issues and improve results by validating and segmenting your email list. With this step-by-step approach, your...
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#14: Turning AI Threats Into Wins: Brand Misinformation & Implementation Pitfalls
Accelerated Velocity
Businesses are finding that AI hallucinations can lead to disinformation about their services. One brand responded creatively when ChatGPT made up a feature they didn’t actually offer. From navigating AI mishaps to fielding PR disasters, Grace and Peter explore how unexpected business challenges can lead to growth opportunities. They also dive into the growing issue of scam job applications generated by AI, the difficulties businesses face with secure AI implementation, and the rising trend towards custom AI solutions. Chapters 00:00 – Welcome & Episode Overview 01:30 –...
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#13: Test Your Brand Visibility–Simple AI Search Experiments for Google, ChatGPT, Gemini, and More
Accelerated Velocity
Want your brand to show up in AI search results on Google, ChatGPT, Gemini, and Claude? In this episode of Accelerated Velocity we share simple, hands-on search experiments you can run to test your current brand visibility across today’s top AI-powered discovery platforms. We’ll break down how to think like your customer at each stage of the buyer journey–awareness, consideration, and decision–and explore the types of searches people are making at each phase. You’ll learn how to identify visibility gaps and what kinds of content to create (think blogs, landing pages, and website...
info_outlineThis episode takes a real-time look at how Google’s AI-powered search results have evolved over the past six months, especially when it comes to what’s being cited as a “trusted source.” Walk through live examples, compare industries, and learn how branded websites are starting to show up in citations where once only forums, industry directories, and other 3rd party pages lived. Plus, we’ll dig into the underused Forums filter in Google search–an overlooked but powerful way to uncover what communities are talking about when it comes to your industry.
Chapters
00:00 – Intro
02:10 – What Counts as a Trusted Source?
Peter explains how forums, social platforms, and brand websites have historically shown up in AI Overviews, and what’s different now.
03:37 – Why the Forums Filter Still Matters
How forums, directories, and community-driven content are still highly visible in some verticals, and why this shouldn't be ignored.
05:01 – Real Search Examples: “Best HubSpot Agency”
Grace breaks down a live search result and how branded content (including InboundAV) showed up alongside marketplace and ecosystem links.
05:52 – Real Search Example: “How to Find a Good Lawyer”
A comparison that highlights how forums and trusted institutional sources like the State Bar still lead in some industries.
06:45 – The Baseball Test: What AI Says About Fandom
Peter asks a fun curveball question–what baseball team should you root for? Grace shares what the AI Overview cited and what Reddit had to say instead.
08:00 – Forums vs. AI: The Credibility Question
Why forums often provide more satisfying results than AI Overviews for opinion-based or community-driven topics.
09:24 – Final Thoughts