#12: Big Shifts–Trusted Sources, Forums Filters & a Curveball from Google
Release Date: 07/01/2025
#17: Is The Future of Work Human? | Annemarie Penny on AI, Digital Twins, & Career Development
Accelerated Velocity
Recruiting leader Annemarie Penny wants people to reframe their thinking around AI–because technology doesn’t work without humans. Our first ever podcast guest shares where we are now and where we’re going when it comes to AI in recruiting, hiring, and career development. Listen for expert insights on navigating AI transformation, from building a “digital twin” to protect your professional identity to following a human-first approach to innovation. Penny is the CEO & founder of the Forbes-ranked recruiting firm . or find her pretty much anywhere else on the...
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#16: Your Instagram Posts Just Got Indexed by Google–And ChatGPT Is Watching
Accelerated Velocity
As of July 2025, Instagram posts are now indexed by Google. Grace and Peter break down how brands should adjust their content strategy accordingly. Plus, a look at the other platforms showing up in search results, and signs that ChatGPT is sourcing answers from Google. The evidence is clear: social media, search engines, and LLMs are becoming increasingly intertwined. Listen to find out what this shift means and how to respond. Chapters: 01:36 – Instagram Posts Now Indexed by Google 03:49 – Why B2B Should Reconsider Instagram 05:25 – ChatGPT Might Be Using Google Snippets...
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#15: What’s Killing Your Email Open Rates (And How to Save Them)
Accelerated Velocity
Poor email performance isn’t just a content problem. An outdated contact list and bad sending strategy can tank your email results and put your sending domain at risk down the road. In this episode, Grace and Peter break down why ignoring your email deliverability is one of the most common (and costly) mistakes in marketing. They walk through a real-world case study showing why so many email campaigns result in low open rates. You’ll learn how to identify deliverability issues and improve results by validating and segmenting your email list. With this step-by-step approach, your...
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#14: Turning AI Threats Into Wins: Brand Misinformation & Implementation Pitfalls
Accelerated Velocity
Businesses are finding that AI hallucinations can lead to disinformation about their services. One brand responded creatively when ChatGPT made up a feature they didn’t actually offer. From navigating AI mishaps to fielding PR disasters, Grace and Peter explore how unexpected business challenges can lead to growth opportunities. They also dive into the growing issue of scam job applications generated by AI, the difficulties businesses face with secure AI implementation, and the rising trend towards custom AI solutions. Chapters 00:00 – Welcome & Episode Overview 01:30 –...
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#13: Test Your Brand Visibility–Simple AI Search Experiments for Google, ChatGPT, Gemini, and More
Accelerated Velocity
Want your brand to show up in AI search results on Google, ChatGPT, Gemini, and Claude? In this episode of Accelerated Velocity we share simple, hands-on search experiments you can run to test your current brand visibility across today’s top AI-powered discovery platforms. We’ll break down how to think like your customer at each stage of the buyer journey–awareness, consideration, and decision–and explore the types of searches people are making at each phase. You’ll learn how to identify visibility gaps and what kinds of content to create (think blogs, landing pages, and website...
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#12: Big Shifts–Trusted Sources, Forums Filters & a Curveball from Google
Accelerated Velocity
This episode takes a real-time look at how Google’s AI-powered search results have evolved over the past six months, especially when it comes to what’s being cited as a “trusted source.” Walk through live examples, compare industries, and learn how branded websites are starting to show up in citations where once only forums, industry directories, and other 3rd party pages lived. Plus, we’ll dig into the underused Forums filter in Google search–an overlooked but powerful way to uncover what communities are talking about when it comes to your industry. Chapters 00:00 –...
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#11: Don't Use AI Like This: Over-Reliance, Bad Data, and Lazy Prompts
Accelerated Velocity
A recent MIT study shows ChatGPT dulls our critical thinking skills over time. From maintaining high-quality campaigns to maintaining a creative mindset, Grace and Peter dive into the harms of AI overuse in business. Plus, a look at how NOT to use AI–and what to do instead. You’ll hear tips on how to avoid inaccurate or misleading information from LLMs, write better prompts, and achieve more accurate data analysis from tools like ChatGPT’s Deep Research. Chapters 01:01 – The MIT Study: AI and Critical Thinking 03:14 – Why Generic AI Content Fails 05:22 – Smart AI Use Starts...
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#10: Pros and Cons: ChatGPT Deep Research Connectors Reviewed
Accelerated Velocity
On Episode 10 of Accelerated Velocity, Grace and Peter demo ChatGPT’s Deep Research Connector tool, which allows integration with apps including HubSpot, Google Drive, GitHub, Outlook, and more. After trying out a sample prompt using the ChatGPT <> HubSpot integration, they determined that the tool offers value in specific use cases, but might not be the go-to solution for all aspects of your marketing strategy–at least not yet. The takeaway: leveraging AI for your marketing relies on choosing the right tools, checking for sources and accuracy, and maintaining a single source of...
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Mini-Episode: Real Talk on AI-Driven Ad Results
Accelerated Velocity
A mini episode while Peter’s on the road this week. Real user feedback on Meta’s AI Ad settings, and a creative advertising AI from Pinterest. Share Your AI Stories/Experiences Email: LinkedIn: Peter Malick, Grace Mathews, InboundAV Instagram: @InboundAV Facebook: @InboundAV Chapters 00:00 – Intro 00:25 – Real User Experience With Meta AI Ads 01:55 – Pinterest’s More Targeted AI Strategy 03:52 – Why Specificity Matters in AI Adoption 05:16 – A Call for Listener Stories Sources “Pinterest tests an AI feature that lets advertisers turn their catalogs into...
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#9: AI-Driven Ads: When Everything Is Perfect, Who Cares?
Accelerated Velocity
This week, Meta announced its plan to roll out 100% AI-Driven Advertising by 2026. This entails everything from AI-generated images, video content, and ad copy, to AI-powered audience personalization, to automated bid strategy. Peter and Grace discuss potential issues with an all-AI approach to digital ads, including the paradox that in a landscape of “perfected” (aka fully AI-optimized) content, brands will need to strive for original advertising and marketing strategies. Listen to the full episode for a deep dive into the benefits and challenges of these upcoming changes, and...
info_outlineThis episode takes a real-time look at how Google’s AI-powered search results have evolved over the past six months, especially when it comes to what’s being cited as a “trusted source.” Walk through live examples, compare industries, and learn how branded websites are starting to show up in citations where once only forums, industry directories, and other 3rd party pages lived. Plus, we’ll dig into the underused Forums filter in Google search–an overlooked but powerful way to uncover what communities are talking about when it comes to your industry.
Chapters
00:00 – Intro
02:10 – What Counts as a Trusted Source?
Peter explains how forums, social platforms, and brand websites have historically shown up in AI Overviews, and what’s different now.
03:37 – Why the Forums Filter Still Matters
How forums, directories, and community-driven content are still highly visible in some verticals, and why this shouldn't be ignored.
05:01 – Real Search Examples: “Best HubSpot Agency”
Grace breaks down a live search result and how branded content (including InboundAV) showed up alongside marketplace and ecosystem links.
05:52 – Real Search Example: “How to Find a Good Lawyer”
A comparison that highlights how forums and trusted institutional sources like the State Bar still lead in some industries.
06:45 – The Baseball Test: What AI Says About Fandom
Peter asks a fun curveball question–what baseball team should you root for? Grace shares what the AI Overview cited and what Reddit had to say instead.
08:00 – Forums vs. AI: The Credibility Question
Why forums often provide more satisfying results than AI Overviews for opinion-based or community-driven topics.
09:24 – Final Thoughts