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Death of a Salesman: Why Your Customers Aren’t Buying

The WealthAbility Show with Tom Wheelwright, CPA

Release Date: 04/24/2025

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Join Tom Wheelwright as he explores why customers aren’t purchasing your products and services, and how to bring your business back to life with his guest and author of “Soul Venture: A True Life and Death Journey into the Startup Culture,” - Ashwin Gulati.

Ashwin has launched international ventures, helped start-ups take off or land, and co-piloted complex transitions for over 100 companies in various industries in the UK, US, Spain, and France. With 30 years in the start-up trenches, he has identified the hidden pitfalls, unspoken truths, and personal twists that ultimately determine a venture’s success or failure. He holds a BA in Economics and Mathematics from Claremont McKenna College and studied at King’s College and the London School of Economics.

In this episode, discover how to make it easier for customers to buy and use your products and services, why the sales process has significantly slowed down, and action items you can take now to begin innovating - and reigniting life into - your business.


Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/


00:00 - Intro.
05:04 - Customers want an “Old Experience with New Innovation”
14:48 - Innovation means CHANGING YOUR PRODUCT, NOT Your Customer
18:59 - “Nail It Before You Scale It.”
22:07 - Too Much Friction: Bring Down the Number of Decisions
27:37 - 2 to 3 Steps You Can Take Now
33:43 - Closing Statements


Looking for more on Ashwin Gulati?

Book: “Soul Venture: A True Life and Death Journey into the Startup Culture”
Website: soulventurebook.com, www.matchpointventuresllc.com
LinkedIn: www.linkedin.com/in/ashwingulati
Instagram: www.instagram.com/ashwin.gulati
Facebook: www.facebook.com/ashwin.gulati.1

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ABOUT US:
Tom Wheelwright is the founder and CEO of WealthAbility and TFW Advisors, a leading authority on tax strategy and wealth building. He is the best-selling author of Tax-Free Wealth and a trusted advisor to Robert Kiyosaki. As a world class CPA, Tom is dedicated to empowering entrepreneurs and investors to reduce their tax burden and achieve financial freedom. He currently resides in Phoenix, Arizona.



DISCLAIMER:
WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.