018: How to Plan Events That Actually Drive Revenue
Operation Med Spa
Rebekah and Janelle break down what makes events successful—and what’s just a waste of time. From intimate lunch-and-learns to massive anniversary parties, they explore the different types of med spa events, when to use them, and how to track their ROI. The duo shares real-world examples of what works, how to avoid common pitfalls, and why smaller, low-lift events often deliver the biggest results. They also cover how to build local partnerships, choose the right vendors and models, and avoid discounting strategies that erode revenue. If you’ve ever wondered how many events your clinic...
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017: How to Maximize Vendor Relationships
Operation Med Spa
In this episode of Operation Med Spa, Rebekah and Janelle explore how to make the most of your vendor relationships and retail strategies. From deciding which SKUs to carry to setting expectations with reps, they discuss what truly adds value to your practice—and what doesn’t. They break down how curated retail offerings protect patient investments, why too many options can hurt sales, and how staff education plays a critical role. You’ll also hear practical tips on structuring successful vendor meetings, maximizing rep support, and using those relationships to grow your top line. ...
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016: Why One-on-Ones Are Your Most Important Meeting
Operation Med Spa
In episode 016 of Operation Med Spa, Rebekah and Janelle dive into one of the most overlooked leadership tools: one-on-ones. Far beyond routine check-ins, these conversations are powerful opportunities to build trust, uncover team motivations, and create alignment across your practice. They discuss why many one-on-ones feel like a waste of time, and how to structure them so they actually drive performance and engagement. You’ll hear practical insights on how to tailor communication to different personality types, avoid common mistakes, and follow up in ways that foster accountability....
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015: How to Be an Effective Leader Without Burning Out
Operation Med Spa
In episode 015 of Operation Med Spa, Rebekah and Janelle tackle a topic every leader faces but few talk about—burnout. They open up about the pressure to prove your worth by overworking, and how that mindset can quietly unravel both your professional and personal life. Drawing from their own leadership experiences, they share insights on setting boundaries, managing your calendar with intention, and making time for personal development. Rebekah and Janelle also explore how investing in yourself directly benefits your team and your business. Whether you're a practice owner, manager, or just...
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014: Rebranding as a Strategy for Growth
Operation Med Spa
When Bek and Kevin team up in Janelle’s absence, the conversation takes a dynamic turn into brand strategy and the practical steps behind a rebrand. Kevin breaks down the philosophical and operational layers of branding, explaining how elements like color palettes, logos, imagery, and even landing pages all contribute to building trust and driving growth. They discuss the balance between refreshing your image and staying true to your identity, the impact of accessibility on digital presence, and how photo shoots with real clients can foster deeper connections. With insights on avatar...
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013: What No One Tells You About Hiring Well
Operation Med Spa
In episode 013 of Operation Med Spa, Rebekah and Janelle break down the art of hiring well—a critical factor that can make or break your med spa's success. They discuss practical strategies for identifying top talent, spotting red flags during interviews, and the importance of cultural fit over just skills. From cover letters and follow-ups to managing team dynamics, they share real-life experiences, hiring mistakes, and lessons learned. Whether you're hiring for front desk roles, providers, or executive positions, this episode is packed with insights to help you build a strong, cohesive...
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012: Getting the Most of Your Schedule
Operation Med Spa
In this episode of Operation Med Spa, Janelle and Rebekah dive into the art of schedule maximization. They break down how med spas can optimize provider schedules to improve efficiency, boost profitability, and enhance patient satisfaction. From smart booking strategies and staggering provider shifts to reducing appointment gaps and managing high-demand hours, they cover it all. They also discuss creative ways administrative staff can support providers, ensuring a seamless patient experience. Whether you're looking to expand hours, reduce waitlists, or maximize every minute on the calendar,...
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011: Secrets to Making More Money Without Spending More
Operation Med Spa
In this episode of "Operation Med Spa," Janelle and Rebekah share creative ways to boost revenue without increasing expenses. They explore how med spas can maximize existing resources by utilizing front desk teams to follow up on unused gift cards, open packages, and rewards points. They also dive into the power of strategic pricing, tiered discounts, and multi-syringe packages to increase patient spend without deep discounting. Plus, they introduce the "Would you like fries with that?" approach—helping staff upsell services and retail products at checkout. Whether it's leveraging membership...
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010: Retention Strategies That Keep Clients Coming Back
Operation Med Spa
In this episode of "Operation Med Spa," hosts Bek and Janelle explore the essential topic of client retention and how it drives sustainable growth in the aesthetics industry. Drawing from their extensive experience managing practices across the U.S., Bek and Janelle provide actionable insights into creating exceptional client experiences that build loyalty and trust. Listeners will learn how to craft personalized treatment plans, establish genuine connections, and leverage follow-ups to enhance satisfaction and retention. Bek and Janelle also highlight the pivotal role of front desk staff in...
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009: How to Gain the Trust of Your Staff
Operation Med Spa
In episode 009 of "Operation Med Spa," Bek and Janelle dive into the importance of trust in building a successful med spa team. They share why trust forms the foundation of a thriving business and discuss actionable strategies to strengthen relationships with your team. From taking time to observe and understand your staff to communicating with empathy and following through on promises, this episode covers how to foster a culture where your team feels valued and supported. Bek and Janelle also emphasize the impact of trust on KPIs, explaining how a cohesive team leads to better performance and...
info_outlineIn Episode 004 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle a challenging yet unavoidable aspect of running a med spa: how to effectively handle upset or angry patients. Whether it's a minor scheduling inconvenience or a deeper dissatisfaction with treatment results, Bek and Janelle provide actionable strategies to turn these difficult situations into opportunities for growth.Listeners will learn how to de-escalate conflicts by listening, setting realistic expectations, and addressing patient concerns head-on. They also dive into the importance of coaching your providers to set clear expectations and the best ways to support your team when dealing with challenging situations. Finally, Bek and Janelle discuss when it's time to "break up" with a patient, how to handle that conversation professionally, and what steps to take to maintain a positive team environment.
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