006: Using Rewards Programs to Build Loyalty and Drive Growth
Release Date: 11/19/2024
024: Raising Prices Without Losing Patients
Operation Med Spa
Rebekah and Janelle tackle one of the most sensitive topics in the med spa industry: price increases. As practices head into a new year, many leaders know adjustments are necessary but hesitate out of fear. In this episode, they walk through the real reasons price increases matter, when to implement them, and how to do it without damaging trust or retention. Drawing from firsthand experience running practices and leading teams, they break down why holding prices flat erodes margins, limits growth, and ultimately impacts patient experience. They also challenge the idea that being the cheapest...
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023: The 5 Traits of Top Providers
Operation Med Spa
In this episode of Operation Med Spa, Rebekah and Janelle break down the five traits they have seen consistently shape the most successful providers in the industry. With over 30 years of combined experience working alongside hundreds of clinicians, they share real world insight into why some providers become fully booked rock stars while others struggle to grow. They explore what it really means to be humble, hungry, honest, ethical, and confident, and how these traits show up in day to day practice. From how providers treat their front desk teams to how they approach consultations, numbers,...
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022: Our Med Spa Origin Story
Operation Med Spa
Rebekah and Janelle take a trip down memory lane and share how they “grew up” in the med spa world, starting at the front desk of a tiny two location practice and working their way into multi clinic leadership. They talk about the early days of paper charts, grassroots marketing, and doing whatever it took to get patients in the door, long before digital ads did the heavy lifting. Along the way, they break down the habits that moved their careers forward, from staying curious and joining every training to asking better questions and solving problems instead of just spotting them. They also...
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021: Turning 2026 Into a Strategy, Not a Surprise
Operation Med Spa
Rebekah and Janelle are looking ahead and getting real about how to build a smart, intentional plan for 2026. Instead of letting the year happen to you, they walk through how to learn from 2025, set clear revenue goals, and anchor everything to a few big priorities that actually move the needle. They break down how to forecast by provider, why revenue per hour and utilization matter, and how PTO, schedule changes, and new hires affect your numbers more than you think. The conversation covers pricing analysis, CapEx decisions, and why training and development must be baked into the plan, not...
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020: Navigating Filler Fatigue, GLP-1s, and Wellness
Operation Med Spa
Rebekah and Janelle sit down to unpack how unpredictable the aesthetic industry has become and what med spa leaders can do about it. They reflect on a time when revenue cycles, filler demand, and category growth felt stable, then contrast it with today’s reality of viral trends, GLP 1 patients, and shifting consumer sentiment. They dig into the filler “bad press,” how social media has amplified fear, and why education and ethical consultation still win. The conversation moves into buzzwords like regenerative and wellness, what patients think they mean, and the services practices already...
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019: Coaching in the Moment and Leading With Clarity
Operation Med Spa
Janelle and Rebekah return after a much-needed break and dive straight into the mistakes that shaped them as leaders. They open up about the moments that taught them the most, from getting too casual with their teams to navigating the blurry lines between friendship and leadership. As they revisit old stories and the lessons that followed, they explore where boundaries matter, why coaching in the moment prevents bigger issues later, and how lingering too long on a weak hire can drag an entire team down. They also discuss the opposite mistake: cutting someone too quickly before giving them a...
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018: How to Plan Events That Actually Drive Revenue
Operation Med Spa
Rebekah and Janelle break down what makes events successful—and what’s just a waste of time. From intimate lunch-and-learns to massive anniversary parties, they explore the different types of med spa events, when to use them, and how to track their ROI. The duo shares real-world examples of what works, how to avoid common pitfalls, and why smaller, low-lift events often deliver the biggest results. They also cover how to build local partnerships, choose the right vendors and models, and avoid discounting strategies that erode revenue. If you’ve ever wondered how many events your clinic...
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017: How to Maximize Vendor Relationships
Operation Med Spa
In this episode of Operation Med Spa, Rebekah and Janelle explore how to make the most of your vendor relationships and retail strategies. From deciding which SKUs to carry to setting expectations with reps, they discuss what truly adds value to your practice—and what doesn’t. They break down how curated retail offerings protect patient investments, why too many options can hurt sales, and how staff education plays a critical role. You’ll also hear practical tips on structuring successful vendor meetings, maximizing rep support, and using those relationships to grow your top line. ...
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016: Why One-on-Ones Are Your Most Important Meeting
Operation Med Spa
In episode 016 of Operation Med Spa, Rebekah and Janelle dive into one of the most overlooked leadership tools: one-on-ones. Far beyond routine check-ins, these conversations are powerful opportunities to build trust, uncover team motivations, and create alignment across your practice. They discuss why many one-on-ones feel like a waste of time, and how to structure them so they actually drive performance and engagement. You’ll hear practical insights on how to tailor communication to different personality types, avoid common mistakes, and follow up in ways that foster accountability....
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015: How to Be an Effective Leader Without Burning Out
Operation Med Spa
In episode 015 of Operation Med Spa, Rebekah and Janelle tackle a topic every leader faces but few talk about—burnout. They open up about the pressure to prove your worth by overworking, and how that mindset can quietly unravel both your professional and personal life. Drawing from their own leadership experiences, they share insights on setting boundaries, managing your calendar with intention, and making time for personal development. Rebekah and Janelle also explore how investing in yourself directly benefits your team and your business. Whether you're a practice owner, manager, or just...
info_outlineIn Episode 006 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle the hot topic of rewards programs in medical aesthetics. With industry buzz surrounding changes to popular loyalty programs, Bek and Janelle dig into whether these systems are ethical, how they impact your practice, and—most importantly—how to make them work for you. The episode covers the core purpose of rewards programs: creating "sticky" clients who keep coming back. Bek and Janelle discuss the importance of shifting from traditional "surprise and delight" discounts to strategies that drive new patient behaviors and encourage loyalty. They also explore how practices can maximize these programs to boost client retention, introduce new treatments, and grow revenue. From overcoming provider concerns about free services to controlling the narrative with patients, this episode provides actionable advice on turning rewards programs into a win-win for your practice and your patients. Tune in for insights on leveraging loyalty systems to strengthen your business!
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