The Architect Stereotype and How It Impacts the Profession
As Built
The architect stereotype of a bespectacled, tote bag-carrying curmudgeon makes for great insider jokes, but that can seep into how prospective clients think about both your firm and the profession. In this episode, we unpack the architect stereotype, what's really behind it, and how to be aware of it so you can use it to your advantage. Episode Resources Connect with Brian Jones and Patience Jones: • • •
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Being Honest About Sustainability
As Built
There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success. Episode Resources Connect with Brian Jones and Patience Jones: • • •
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How to Make the Most of Award Opportunities
As Built
We're nearing what feels like perpetual award season. How can your architecture firm make the most of award opportunities? How do you know which ones to enter, and how do you maximize your chances of winning one? Most importantly, how do you keep award submissions from hijacking the rest of your firm's work? In this episode, we walk you through what you need to know. Episode Resources Connect with Brian Jones and Patience Jones: • • •
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Is SEO Still a Thing?
As Built
More and more people are using AI to search for things. Does this mean "traditional," web-based search engine optimization is dead? In this episode, we explain why SEO is still important and the new functions it serves. Episode Resources Connect with Brian Jones and Patience Jones: • • •
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Dynamist: How to Think About Visual Content
As Built
Visual content can be a headache for architecture firms and building materials. A lot of effort goes into one or a couple of "signature" images that can become stale quickly. While firms have a lot of work, they don’t always have the variety and depth of visual content to “prove” it. Based on our knowledge of the needs firms have and the best ways to portray their work, we've developed a process by which firms are able to have exponentially more ways to showcase their work, with no extra effort from the firm and no AI. We call it Dynamist. Listen for more details. Episode...
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Interview with Marion Weiss, FAIA & Michael Manfredi, FAIA
As Built
We are very pleased to welcome back Marion Weiss, FAIA, and Michael Manfredi, FAIA, Partners and Cofounders of WEISS/MANFREDI Architecture/Landscape/Urbanism. When we last spoke, WEISS/MANFREDI was a finalist for the Nelson-Atkins Museum of Art Expansion Competition. Since then, they won the competition and published a book: Drifting Symmetries: Projects, Provocations, and Other Enduring Models. In this episode, we talk with Marion and Michael about their unique approach to the practice of architecture, the reason they decided to highlight the work of other architects in their book, and why...
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Social Media for Architects - Episode 111
As Built
If you inwardly groan whenever social media is mentioned, this is the episode for you. We discuss how architects can use social media to grow their practices without being gross or becoming consumed by who liked what. Social media might not be your most favorite thing, but we’ll show you how it doesn’t have to be punishing. Episode Resources Connect with Brian Jones and Patience Jones: • • • •
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Multi-Generational Marketing – Episode 110
As Built
There are anywhere from two to four generations of people currently working for your client prospects. To have the best chance of winning projects, you need to be able to market effectively to each generation. What does each generation look for, and how can you deliver that information so it resonates with them? Episode Resources Connect with Brian Jones and Patience Jones: • • • •
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Personal Branding – Episode 109
As Built
Do you want more control over your career? Whether you’re looking to climb your firm’s leadership ladder, bring in new clients, or shift your career focus, people need to understand who you are. That’s where personal branding comes in. In this episode, we talk about what personal branding is – and isn’t - and how to get started. Episode Resources: Connect with Brian Jones and Patience Jones
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As Built Interview with Kay Sargent, FASID, FIIDA - Episode 108
As Built
Kay Sargent, FASID, FIIDA, CID, LEED® AP, MCR.w, WELL AP, is a Principal at HOK and the firm’s Director of Thought Leadership, Interiors. She has recently published her first book, , based on her extensive research and firsthand experience designing interior spaces. In this episode, Kay explains how her passion for the work led to the writing of a book and how she balanced that with her role as a firm leader. She also explains the approach behind neuroinclusive design and how to begin to optimize workplace environments. Episode Resources: Connect with Kay Sargent, FASID, FIIDA...
info_outlineIn this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Brian Jones and Patience Jones speak with competition finalists Elisabetta Trezzani and Kerry Joyce of the firm Renzo Piano Building Workshop.
Photos of Elisabetta Trezzani and Kerry Joyce courtesy of Renzo Piano Building Workshop
This episode is part of the Nelson-Atkins Museum of Art International Design Competition Podcast Series, which is a 2025 W3 Silver Award Winner for Podcast, General Series - Cultural Institutions.