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51: This Software Seems TOO GOOD To Be Legal... - Francesco Gatti

BAD Marketing Podcast with Eddie Maalouf

Release Date: 02/02/2024

61: Rebuilding After Shutting Down a $40M Business - Colin Wayne show art 61: Rebuilding After Shutting Down a $40M Business - Colin Wayne

BAD Marketing Podcast with Eddie Maalouf

Colin Wayne (CEO @ Wayne Enterprises Inc) joins us in this special episode hosted by Ashton Shanks, where we dive deep into his journey from being a fitness model to CEO of one of Alabama's fastest-growing companies. In this episode, Colin shares how he leveraged social media to build a multi-million dollar brand, the challenges of transitioning from influencer to entrepreneur, and the importance of maintaining inner peace while scaling a business. Colin opens up about his origin story, the early days of Redline Steel, and how he grew his company from a small operation to a manufacturing giant...

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60: 9-Figure E-Commerce Empire - Steve Tan show art 60: 9-Figure E-Commerce Empire - Steve Tan

BAD Marketing Podcast with Eddie Maalouf

Steve Tan (CEO @ Capital Club) joins us and shares his incredible journey in the digital marketing and e-commerce world. Steve has achieved hundreds of millions of dollars in online sales and tens of millions in cryptocurrency. He now runs Capital Club, one of the highest-level entrepreneur and business owner communities globally, with Luke Belmar. In this episode, Steve discusses his upbringing in Singapore, overcoming any and all challenges, and his initial passion for online gaming. He also dives into his experiences with various business ventures, the importance of diversifying income...

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59: How to Hire A-Players Overseas for 7X CHEAPER than Americans - Omer & Esteban show art 59: How to Hire A-Players Overseas for 7X CHEAPER than Americans - Omer & Esteban

BAD Marketing Podcast with Eddie Maalouf

Omer Bloch and Esteban Andrade (Founders of Remote Latinos) join us in this episode to share their amazing journey from the agency world to creating a successful business. Find out how Remote Latinos became the top choice for hiring great remote talent from Latin America. In this episode, Omer and Esteban talk about the challenges they faced, the smart hiring strategies they use, and the HUGE benefits of hiring remote workers from Latin America. They also share how they keep their remote teams motivated and performing well, which is a key factor of making sure your remote team is stable....

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58: How To Pay Less Taxes: What The IRS Doesn't Want You To Know - Edward Collins show art 58: How To Pay Less Taxes: What The IRS Doesn't Want You To Know - Edward Collins

BAD Marketing Podcast with Eddie Maalouf

Edward Collins (Founding Partner & Wealth Advisor of Collins Lambert, LLC) joins us to share his journey from government work to becoming a successful entrepreneur, teaching everyone about financial literacy. In this discussion, Edward talks about the importance of understanding the tax code and using strategies like home office deductions and the Augusta rule to save money. These two things are just the beginning of the sauce Edward drops on this podcast. Edward also delves into what it takes to qualify as a real estate professional and the benefits of things like cost segregation and...

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57: Behind The Scenes Of Iman Ghadzi's 8-Figure Business - Paul Daley show art 57: Behind The Scenes Of Iman Ghadzi's 8-Figure Business - Paul Daley

BAD Marketing Podcast with Eddie Maalouf

Paul Daley (Former CEO @ Educate) joins us to share his compelling journey from agency owner to CEO of Iman Ghazi's 8-figure business. In this candid discussion, Paul opens up about the highs and lows of his career, including the tough lessons learned from running and selling his first agency. He highlights the critical importance of company culture and the impact of financial focus on business sustainability.   Paul also offers insights into his role in shaping a successful team and driving profitability over mere revenue growth. His story is not just about overcoming business challenges...

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56: How Billion Dollar Brands Think About Marketing - Tyler Smith show art 56: How Billion Dollar Brands Think About Marketing - Tyler Smith

BAD Marketing Podcast with Eddie Maalouf

Tyler Smith (CGO @ Timeline) is a visionary in the ecom and digital marketing industry. In this episode, Tyler shares his journey from his early days in corporate sales to becoming a leading figure in online retail management. He discusses the challenges and successes of expanding services to major platforms like Amazon and managing high-impact Facebook ad campaigns.   Tyler reveals his approach to building strong partnerships, securing multi-million dollar investments, and how his strategies propel business growth. He also emphasizes the importance of brand longevity and adapting to...

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55: From Slums to Cartel Lands: Transforming Risk into Views - Arab show art 55: From Slums to Cartel Lands: Transforming Risk into Views - Arab

BAD Marketing Podcast with Eddie Maalouf

We're back with the THIRD episode of Eddie's brother, Arab, the fearless YouTuber who dives headfirst into the world's riskiest places to bring back stories that blow your mind. Arab's not your typical traveler; he's out there making friends with people in dangerous slums and even spending days with the Mexican cartel. His adventures are wild, but getting them on YouTube? That's a whole other story, thanks to all the rules about what you can and can't show. In this episode, Arab deep dives on how he turns his adrenaline-pumping experiences into viral videos that millions watch. We talk about...

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54: How He Made MILLIONS From Freelancer to Agency Owner - Zach Schubert show art 54: How He Made MILLIONS From Freelancer to Agency Owner - Zach Schubert

BAD Marketing Podcast with Eddie Maalouf

Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clients to his innovative approach of leveraging freelance talent, Zach's story is one of creativity, adaptability, and strategic foresight. Diving deep into the intricacies of SEO for e-commerce, Zach offers invaluable insights into the challenges and opportunities presented by the evolving landscape of digital marketing....

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53: Running a 7-Figure Agency at Age 22 - Jared Curry & Matt Shields show art 53: Running a 7-Figure Agency at Age 22 - Jared Curry & Matt Shields

BAD Marketing Podcast with Eddie Maalouf

Jared Curry and Matt Shields, the young minds behind Estate AI, share their inspiring story from navigating early challenges in the marketing world to establishing a powerhouse agency. Their journey from newcomers to achieving significant monthly revenue showcases the blend of bold strategy and innovative thinking essential for success in today's digital landscape.  In this episode, we explore how Jared and Matt harnessed the power of effective content, strategic risk-taking, and visionary leadership to catapult Estate AI into a leading position. As both Jared and Matt present their...

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52: From Zero to Viral: The Million Views Masterclass - Joel Kaplan show art 52: From Zero to Viral: The Million Views Masterclass - Joel Kaplan

BAD Marketing Podcast with Eddie Maalouf

Joel Kaplan (CEO, Agency Lab) shares his journey from facing tough times creating content to hitting it big with viral hits, which led him to take charge at Agency Lab. Known for turning smart ideas into big online trends, Joel's move from making content on his own to becoming a key player in online marketing shows just how much you can achieve with the right content and a never-give-up attitude. Having become a pro at making content that everyone talks about, Joel now uses his skills to push Agency Lab to the forefront, creating new wins for their clients. In this talk, we get into Joel's...

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TRY OPENSEND FOR FREE! - https://opensendinc.partnerlinks.io/fs7yi52v11by

Francesco Gatti joins Eddie Maalouf to reveal how his innovative software is revolutionizing the e-commerce landscape.

Francesco's journey from Milan to California led to the creation of this game-changing software that's reshaping how e-commerce businesses target and engage customers. This software is not just a tool; it's a powerhouse, driving up to 40x returns for online stores and redefining digital marketing strategies.

With Eddie, Francesco delves into the transformative power of this technology they've incorporated into this software, which combines identity resolution and advanced targeting to unlock new potentials in customer engagement. They also discuss the challenges of transitioning from traditional business to tech innovation and Francesco's vision for the future of e-commerce.

For anyone intrigued by the insane returns this software makes, this episode is packed with insights. Discover how Francesco's software is setting a new standard in the industry.


FOLLOW FRANCESCO:

LinkedIn: https://www.linkedin.com/in/f-gatti/

 

TIMESTAMPS:

00:04 - Podcast Start
00:35 - Sponsoring Agency Founders + Ridiculous Numbers
01:45 - Where did you come from/what are you doing?
03:00 - Moving from an agency to a software
04:12 - How did the conversation start to make the software?
05:36 - What is the core function of the software?
07:28 - What information does the software pull?
08:55 - The tech behind the software
10:24 - Email opening percentage + is it spam?
18:11 - Retargeting & the insane ROI
19:10 - Is this legal?
19:54 - Upcoming/new features of the software
24:28 - What is the software called?
26:34 - Focusing on the user experience


We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com

FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing


EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/