loader from loading.io

Train Your Lizard Brain | Building Resilience (4 of 5)

Reclaiming Sales

Release Date: 07/19/2021

How to Approach MSP Marketing | Derek Marin show art How to Approach MSP Marketing | Derek Marin

Reclaiming Sales

When it comes to new MRR, every MSP will say they need more leads. They'll say, "When we get the at bat, we usually win... but we need more at bats." While this might be true, it's usually not the whole story. When it comes to sales and marketing, there is a difference between a referral and a marketing lead. Just because you close a lot of referrals, doesn't mean you're going to close your marketing leads... so don't blame the marketing guy until you've listened to this episode.

info_outline
The Feel Good Close, Part 2 | Brian Gillette show art The Feel Good Close, Part 2 | Brian Gillette

Reclaiming Sales

"As soon as you hit an objection, you just go back and change a bunch of stuff [in your tech stack], rather than learning how to overcome the objection... You change the external factors as to why you're not selling, rather than addressing the internal factors: which is that you don't know how to sell."

info_outline
The Feel Good Close, Part 1 | Brian Gillette show art The Feel Good Close, Part 1 | Brian Gillette

Reclaiming Sales

"You know I had a lot of confidence in you when you started here. That confidence has been dashed. I don't actually believe in you. I don't think you know how to do this. But your sales manager seems to think that you can so I'm gonna let you keep trying." —Company COOBrian knew that this was in his blood, but he'd succeed one month and fail the next. No consistency. Turns out there was something on the inside that was not at peace with the outside. How do you get over that kind of self sabotage?

info_outline
Douglas Cole, author of The Sales MBA show art Douglas Cole, author of The Sales MBA

Reclaiming Sales

Douglas Cole has been working at LinkedIn since 2019. He sold enterprise software, and eventually ended up leading a team of salespeople. We talked about his new book The Sales MBA, and one of my favorite topics of achieving Plausible Objectivity.

info_outline
Season 1 Capstone | What Comes Next? show art Season 1 Capstone | What Comes Next?

Reclaiming Sales

I started this podcast over a year and a half ago, and it has been an amazing journey so far. Listen to this update episode to get an idea of what's coming next, and where you might be able to get more!

info_outline
If You Have a Brain, You Have a Bias | Matthew Cahill show art If You Have a Brain, You Have a Bias | Matthew Cahill

Reclaiming Sales

Matthew Cahill is the President & Principal Consultant at The Percipio Company. He's one of my favorite people, and one of the few people who sells bias advice that cultivates belonging. In this episode, we'll cover the 5 most common biases that salespeople fail to recognize and compensate for. Most insidiously, they serve us well up until the moment they fail us... then they fail us completely.

info_outline
What I Learned Selling Door to Door | Ray Kim show art What I Learned Selling Door to Door | Ray Kim

Reclaiming Sales

Ray Kim is the Director of IT Strategy, and one of the owners of Simplified IT Consulting. He started his career with what I imagine is one of the hardest sales jobs in the world: selling Encyclopedias door to door, commission only, in the Mid-West at the height (and humidity) of summer.

info_outline
The Beast is Always Hungry | Sean Kline show art The Beast is Always Hungry | Sean Kline

Reclaiming Sales

In a perfect world, every prospect that becomes a client is a perfect client. But since we don't live in that perfect world, sometimes we end up bringing in clients that aren't perfect. Listen in as Sean and I discuss that tension.

info_outline
A Day in the Life of Duncan Bruce show art A Day in the Life of Duncan Bruce

Reclaiming Sales

If you're anything like me, you're getting a bit tired of influencers and gurus. I've sort of lost my appetite for self proclaimed experts who may or may not be successful, but can't seem to find any humility. That's why I loved my conversation with Duncan Bruce, an understated success who's been in sales long enough that if he wasn't good he'd be unemployed. Enjoy a refreshing, down to earth interview to start off your year.

info_outline
Selling Mortgages in the 2008 Housing Crisis | Arjun Dhingra show art Selling Mortgages in the 2008 Housing Crisis | Arjun Dhingra

Reclaiming Sales

Ask around in any industry, and you'll find someone who claims they have the toughest sale. I think what I do is hard, but certainly not selling mortgages in the middle of the 2008 financial crisis. For those stories, you'll have to talk to Arjun...

info_outline
 
More Episodes
This is the third episode of a five part miniseries on Building Resilience, you can find episode one here. Your First Sales Meeting Do you remember the first sales call you ever went on? I remember mine, it was terrifying. I was selling advertising to a carpet company, and I just remember sitting down with the store owner: I nearly had a heart attack. I sweat through my shirt. I'm guessing it was just absolutely painful to witness. And it wasn't that I wasn't trained. I knew the script, I had my materials with me, but something about it just... it was terrible. What's the most dangerous or scary thing you do? I'm guessing it's not something all that dangerous. It's certainly not defending your village from a neighboring village who's coming to kill everyone. I'm guessing you don't run from wild animals trying to kill you very often, but biologically, we still have all the systems necessary to facilitate those activities. We have this body brain mixture  that allows us to survive in those situations. I've heard it called unconscious bias and a bunch of other things, but I like the lizard brain.   You and Your Lizard Brain That lizard brain is where our unconscious biases live. It's that part of your brain that  has applications running so that when you walk up to an elevator, you don't like freak out and have to figure out how to use it. It's just processing, always in the background.  It's how we get through the day.It's how you decide if you like a person or not. It's how you figure out if it's safe to be where you are, or if something that you're going to eat is going to kill you.  I don't think we could survive as humans without that kind of lizard brain, but it does also screw up a lot of stuff in the modern world.This part of our brain is where racism lives. It's the part of our brain that makes stupid financial decisions. It's how we get taken advantage of when you go to carnivals and you can't do the actual calculation of how likely you are to get the fricking ring over the bottle to win the prizeThis part of your brain is what spam messages were invented to exploit. This is why we have so many cybersecurity problems in this country. Or I guess in this world are frigging everywhere right now. There's a great book called Thinking Fast and S low another fantastic read if you get the chance. This is the fast part of our brain, that thinks very quickly and processes a ton of information. But also makes a lot of mistakes.  Your Lizard Brain Thinks You're in Danger  So chances are the scariest thing you actually do in real life is a sales meeting. You've got to talk to strangers, you're in an unfamiliar location. You have to ask that stranger for money. And if you don't get that money, your brain, at least your lizard brain is thinking I might lose my job. And maybe my spouse will leave me, and maybe I'll get evicted or I'll lose the place where I live. I guess maybe I have to live in a national force somewhere in caves for the rest of my life, which is probably going to be short life because I'm going to get sick and die. And everyone that I know in love will starve to death. Maybe. Of course this is stupid. You know (in your conscious mind) that this isn't real, but your lizard brain does not care what your conscious mind says. It's got its own thing going. And then you add adrenaline to that and you've got a real problem. You can't think. You can't talk, and your lizard brain thinks you're going to die. Thinks you're being attacked by lions or your villages burning to the ground. It's the scariest thing that's happened to you all day, maybe all year.  You Need Some Dynamic Range It's possible to give your lizard brain a greater range to work with and to redefine in a very tactile and physical way, that a sales meeting is not a life or death situation. And the way we do that is by introducing a little bit of actual life and death.Now hear me. I'm not saying you should become a superhero o...