Mulch
This week on MULCH, Rebecca shares a short, steadying episode designed to help you stay focused and resilient as the season gathers pace. As we reach the end of the first quarter of the year, it’s easy to feel behind, overwhelmed, or unsure whether you’re doing enough. This episode offers five honest reminders to bring you back to what really matters on your flower farm. These are not complicated strategies, they’re the simple truths that help you stay grounded, keep moving forward, and grow a business that works for you. This is an episode to return to when negative thoughts creep in,...
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This week on MULCH, Rebecca shares a lighter episode for growers coming through a busy Mother’s Day weekend. Flower farms aren’t usually held together by big moments or dramatic decisions. More often, they’re sustained by small habits repeated quietly week after week across the season. In this episode, Rebecca talks through some of the simple practices that help keep a flower farm running smoothly and professionally — from preparing cutting tools and keeping buckets clean, to labelling seedlings properly, recording sowing notes, and replying to customer enquiries promptly. These small...
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Succession sowing is often presented as the key to having flowers all season long. But on many small UK flower farms, the pressure to keep sowing again and again can quietly create more work than the flowers are worth. In this episode of MULCH, Rebecca explores what succession sowing actually means and why misunderstanding it can lead to unnecessary labour, overwhelm, and resentment. Using ecological thinking and real examples from the field, she reflects on how a resilient flower farm often relies less on constant repetition and more on seasonal transition, where different plants step forward...
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This week on Mulch, we’re celebrating two milestones, Episode 60 and 15,000 downloads. Thank you for being here and for building this thoughtful, business-minded flower farming community with me. Today’s episode is about pests… but really, it’s about resilience. Because pests are not a sign that you’re failing. They’re a sign that you’re growing something worth eating. As sustainable flower farmers, the goal isn’t elimination, it’s building systems strong enough to absorb pressure without reaching for pesticides (or despair). In this episode, I share the 5 P’s of Pest...
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In this episode of MULCH, Rebecca explores flower farmer self-care through the lens of our most important tools - our hands. From skin protection and glove choices to strengthening forearms and thinking about vitamin D and bone health, this episode offers practical, preventative advice to help you stay strong, safe and able to keep growing. A thoughtful reminder that sustainable flower farming starts with looking after yourself. You can find the Flower Farmers Planner, business planning kits and cut flower meadow seeds in our webshop:
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In this episode of Mulch, Rebecca offers a timely February pep talk for flower farmers feeling wobbly, behind, or overwhelmed. She shares three grounded reminders: create your own seed sowing plan (and stop chasing perfect ones), stop buying seeds you don’t need, and focus on your own business priorities rather than comparing yourself on social media. A practical and reassuring listen for anyone navigating the uncomfortable, unpredictable season of early-year growing.
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In this episode of Mulch, Rebecca shares seven practical tips to improve seed germination and make the most of the money you spend on seeds. From compost choice and moisture levels to patience, airflow and handling tricky seeds like orlaya and annual phlox, this is a calm, experience-led guide to starting the seed-sowing season well. If you find Mulch helpful, you can support the podcast by leaving a review here: 👉
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When a flower farm starts to fill every spare moment — evenings, weekends and headspace — it can quietly turn into an every time job. In this episode, I explore The Every Time Job Trap: why it happens, what it looks like, and how to create more structure and sustainability when you’re growing a flower farm alongside other work or caring responsibilities. There are gentle reflection prompts throughout, designed to support curiosity rather than criticism. Links: Join the newsletter: Business Planning Module:...
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In this episode of Mulch, Rebecca shares five common mistakes to avoid in your first year of flower farming. From keeping everything in your head and underpricing your work, to overcomplicating successions and planting perennials too soon. Drawing on real experience, she offers calm, practical guidance to help new growers build businesses that are realistic, profitable and sustainable from the start.
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In this episode of Mulch, Rebecca explores two ways flower farmer-florists can build resilience for the season ahead: baggy planning and working within real capacity. Drawing on winter realities, crop planning, and lived experience, she shares how flexibility, intention, and asking for help can reduce overwhelm and support sustainable flower farming. To support your planning, you can sign up to the Grow Club newsletter and download the Business Planning module from our education page at www.silvergreyfoliage.com
info_outlineIn this episode I talk about building a sustainable Flower Farming Practice for you, so that you can be present for your business.
I set some homework prompts to help you to explore the sustainability of your business.
And there is a Competition!
To win your FREE copy of The Flower Farmer's Planner
1 - Share this episode of MULCH to your stories on Instagram
2 - Tag @theflowerfarmingbusinessschool in the same story AND
3 - send a copy to my Instagram inbox @theflowerfarmingbusinessschool
Thank you for playing and good luck!