End of season What Ifs
Mulch
As the year draws to a close, this episode of MULCH reflects on the quiet “what if” questions that sit underneath flower farming; the decisions, confidence and support that shape how we grow. Using a simple winter observation as a starting point, Rebecca explores what it means to choose steadier ground as we move towards the 2026 season, and invites listeners to reflect without urgency or pressure. The episode also includes two practical updates: a one-off 2026 Flower Farmer’s Wall Planner preparation for the first GROW Club session beginning in early January Links mentioned in...
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10 cut flowers to be excited for on your Flower Farm in 2026
Mulch
In this episode of Mulch, Rebecca shares the ten flowers she’s most looking forward to growing in 2026, as Silver Grey Foliage closes the doors on another year and turns towards what’s ahead. From fancy daffodils and sweet peas to anemones, white dahlias and a few new varieties yet to be grown, she reflects on why these plants matter — for reliability, scent, colour, texture and joy. Alongside the list, Rebecca talks about noticing patterns in our growing choices, the value of auditing what we already have before buying more seed, and the quiet excitement that comes with thoughtful...
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5 Important Challenges to Overcome When You Want to Grow a Sustainable & Profitable Flower Farm
Mulch
In this week’s episode of Mulch, Rebecca explores five common challenges flower farmers face when they’re trying to build a sustainable and profitable business — the kind that supports life rather than drains it. Drawing on the conversations from this week’s Grow Club reflection session, she speaks openly about isolation, physical exhaustion, blurred boundaries, feeling pulled in too many directions, and the pressure to master every skill at once. Rather than seeing these challenges as personal failings, Rebecca reframes them as completely normal parts of the flower-farming journey —...
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5 easy bits of preparation to Market your Flower Farm at the start of 2026
Mulch
In this week’s episode of Mulch, Rebecca shares five simple, practical ways to prepare your flower-farm marketing for the start of 2026 — from sorting your photos with purpose, to reconnecting with your business values, to identifying which customers you want to be speaking to as the new year begins. She explores why reusing your own best-performing content is not cheating but smart, sustainable marketing — and why worrying less and doing more will always serve your business far better than trying to be perfect. Rebecca also shares an update on Grow Club, including the newly uploaded...
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Beginnings and endings at Silver Grey Foliage
Mulch
In this week’s reflective episode of Mulch, Rebecca shares two stories from Silver Grey Foliage that shape the way she understands resilience and reflection that it takes to grow a flower farm. From the unlikely moment she met the farmer who offered her her growing space, to the family tradition that marks the end of each season, these stories uncover the quiet determination and gentle hope that sit beneath every successful growing year. Rebecca also explores what real resilience looks like for flower farmers — not “pushing through,” but creating structure, accountability, learning,...
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3 ways to grow your Flower Farm in 2026
Mulch
In this week’s episode of Mulch, Rebecca shares the three shifts that can make the biggest difference to your flower farm in 2026: understanding how money moves through your business, treating your farm like the business it truly is (whatever its size), and why growing less can actually help you grow better. It’s an honest, encouraging look at what really strengthens a flower-farming practice, rooted in experience rather than overwhelm. If you’d like support putting these ideas into action next year,
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Laying the ground for growth
Mulch
Welcome back to MULCH. In this episode, Rebecca shares why she’s relaunching the podcast and why the hardest and most important lesson from 2025 has been about resilience, structure and community. She opens up about the loneliness many flower farmers feel, the lessons from six years of growing Silver Grey Foliage, and the five themes that became the ROOTS Framework: Resilience, Openness to Change, Ongoing Learning, Trusted Support, and Steady Consistency. Introducing GROW Club — a space designed to help flower farmers grow steady, profitable businesses without burnout, overwhelm, or yet...
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What should I take into account when pricing my flowers?
Mulch
In this episode I talk about the reasons why pricing your flowers well is SO important to you and also to the wider Flower Growing community. I set out the 7 reasons why I think it is important to get your pricing right. I'm 100% honest and I use some difficult language as I do this. I talk about the things that are commonly missed out of pricing in addition to making sure that the first 7 reasons are addressed. Pricing is part of The Flower Farming Business School Online. This is week 8 and we have covered the first pricing module which is all about pricing corms and bulbs accurately....
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Am I growing enough flowers and foliage on my flower farm?
Mulch
In this episode of MULCH I address the really tricky question that we all face every year, and often several times a year as a Flower Farmer. 'Am I growing enough flowers and foliage on my flower farm?' It's so important to see this question as one based in the present moment and not a question in comparison to where I want to be in 3 or 5 years time. So I ask myself questions at this time of the year to help me to understand the actual position that I find myself in as I head into the beginning of my flower season. And I start with this question: 'Am I growing cut flowers...
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Rest and Productivity with Sophie Cliff
Mulch
This Episode will change how you think about how you rest and how you regain your best energy and most importantly why. Sophie, Author and Positive Psychology Practitioner shares her vast knowledge generously in our conversation and explains the links between different types of rest, energy and productivity, where productivity is not just, 'getting stuff done' This episode is not just for Flower Farmers. It's for Florists, Small Business owners and ALL women. I'd love to hear your feedback. Share a review and help more people to benefit from Sophie's generosity in this Episode of...
info_outlineLet's keep things simple!
The purpose of your Business Plan is to help you to take the directions that serve you and to confidently decline the directions that do not.
It's hard to do, but your business plan will help you.
In this episode I talk you through why and how.
If you've enjoyed this episode or found it challenging but worthwhile, please leave a review and share this with your audience on social media.
Thank you.
Rebecca