71. Andrew Benin: Founder of Graza & Becoming The Fastest Growing Olive Oil Company In The World
Release Date: 12/16/2024
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info_outline- [01:18] The Entrepreneurial Spirit: Andrew’s early ventures, like selling Pokémon cards and shoveling snow, highlight his entrepreneurial roots.
- [08:53] The Spark for Graza: A trip to Spain and discovering a unique olive oil sparked Andrew’s passion for creating a product that stood out in the market.
- [14:34] Challenges of Entrepreneurship: From getting fired to taking risks, Andrew emphasizes the importance of resilience and embracing uncertainty in building a business.
- [17:11] The Squeeze Bottle Innovation: Inspired during a shower, Andrew envisioned a squeeze bottle for olive oil, which became a key differentiator for Graza.
- [32:31] Graza’s Mission: The company focuses on creating accessible, high-quality olive oil for everyday use, educating consumers on the differences between oils.
- [46:37] Rapid Growth: In just three years, Graza has become a leader in the olive oil market, scaling operations while maintaining product quality and brand authenticity.
- (02:47) “Being an entrepreneur is just saying, ‘This is my way to create.’”
- (20:30) “We’re not just olive oil; we’re about the emotional feeling you get in the kitchen. That’s what makes Graza special.”
- (28:07) “Graza is bigger than any one person, any one farm, any one country. It’s about really delicious food that’s fun to use.”
- (51:56) “Stay focused and improve at what you’re good at rather than trying to become experts in everything.”