79. How Architectural Designer Tami Steggell Opened The Best Cookie Shop in Utah, RubySnap
Release Date: 02/10/2025
That Was Delicious
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info_outline- [11:56] From Architecture to Baking: Tami transitioned from a successful career in architecture to launching RubySnap in 2008 after becoming frustrated with the lack of flavorful sweet treats.
- [18:35] Branding with a Story: The bakery’s name and cookie branding are inspired by World War II, honoring the creativity and resourcefulness of that era. Each cookie is named after a real person who has inspired Tami.
- [23:45] The Art of Flavor Development: Every RubySnap cookie is uniquely crafted with its own dough, rather than using a standard base. This dedication to quality ensures an exceptional flavor experience.
- [24:29] The Importance of High-Quality Ingredients: Tami is deeply committed to sourcing premium ingredients, from vanilla beans in Bali to local dairy, eggs, and flour in Utah.
- [28:08] Keys to Perfect Homemade Cookies: Weighing ingredients, using room-temperature butter, chilling dough, and baking on high-quality parchment paper are essential to achieving bakery-level cookies at home.
- [32:16] Customer Service as a Mission: Tami’s philosophy centers around spreading joy, ensuring every customer leaves happier than when they arrived. The bakery’s generous sample policy and personalized service reflect this ethos.
- [44:54] Expanding Beyond Cookies: Tami has launched Bite Me Industries, a food content platform where she shares recipes, cooking tips, and her love for high-quality ingredients. She hopes to expand into cookbook writing and a podcast focusing on farmers, millers, and ranchers.
- (12:18) “I wanted to create cookies that had the wow factor, where every bite was an experience.”
- (34:13) “I call it ‘Kill Them with Kindness’—you never know what someone is going through, and a small act of kindness can change their day.”
- (20:07) “Every cookie is named after someone meaningful in my life—it’s a way of honoring the people who have influenced me.”
- (47:28) “Food encapsulates everything—love, connection, culture, and community.”
- Roasted Red Pepper Dressing Recipe
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