Libsyn Directory

Nonprofit Marketing Strategies that Drive Donor Engagement | Jules Taggart on Storytelling & Stakeholder Outreach

Release Date: 07/30/2024

Beyond the Rugby Pitch: Stewardship, Community, and Nonprofit Leadership with Danny Barrett

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Donor-Advised Funds: Flexibility, Impact, and the Future with Ted Hart

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From Survival to Service: Resilience in Nonprofit Fundraising with Ken Miller

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How to Effectively Mobilize Your Nonprofit Volunteers with Rachael Orose

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Nonprofit volunteer management transforms how organizations create community impact. In this episode of The Nonprofit Counsel Podcast, host May Harris interviews Rachael Orose, Executive Director of Words Alive, about mobilizing 800+ volunteers annually for her San Diego literacy program. Rachael reveals strategies for meaningful volunteer recruitment, integrating volunteerism with philanthropy, and building a strong nonprofit board of directors from your existing volunteer base. Discover proven approaches to community engagement, creating clearly defined volunteer roles, and building...

From Running to Building: A Nonprofit Mindset Shift with JP Berrizbeitia

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In this episode, May Harris welcomes Juan Pablo Berrizbeitia to discuss nonprofit capacity building. JP shares his unique journey from grassroots lawyering in Venezuela to becoming an interim executive director and nonprofit consultant. He introduces the "nonprofit building mindset," a transformative approach that goes beyond day-to-day operations to create lasting organizational systems. Through practical examples, JP demonstrates how nonprofit leadership can reduce burnout and strengthen organizations by focusing on continuous improvement rather than just survival. He offers invaluable...

Nonprofit Advocacy & Psychological Safety In Crisis with John Van Cleef

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Nonprofit advocacy takes center stage as May Harris welcomes John Van Cleef, CEO of Community Resource Center. In this episode, John shares how community-based organizations can amplify voices for vulnerable populations during unprecedented federal funding challenges. He introduces the concept of polycrisis and emphasizes creating psychological safety in nonprofits to support staff navigating trauma alongside clients. Learn how nonprofit leaders can advocate for federal funding through coalition building, policy engagement, and strategic communication. John's insights on revenue...

Why Specialist Expertise for Nonprofits Matters with Mike Payne

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Nonprofit accounting and legal services require specialized expertise that most professionals lack. On this episode of Nonprofit Counsel, host May Harris speaks with Mike Payne, founder and CEO of Boss Advisors, about why combining these disciplines creates better outcomes for charitable organizations. Mike shares his journey from Ernst & Young's tax-exempt organization practice to building an innovative firm that integrates nonprofit CPA services with legal counsel. They discuss critical topics, including Form 990 preparation, board governance, conflict of interest policies, and why...

Fixing Fires: How Nonprofits Can Turn Crisis Into Stability with T. Hampton Dohrman

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Explore nonprofit accounting and financial leadership on Nonprofit Counsel, hosted by May Harris. T. Hampton Dohrman of Hampton Nonprofit Management breaks down the operational challenges of interim executive director roles. Learn about insurance compliance, workers' compensation, payroll systems, and cash flow planning to stabilize your organization. Navigate board financials, manage restricted funds, gifts, grants, and program service revenue while staying mission-focused. Debunk the overhead myth, balance new programs with fee-for-service models, and use Form 990 reporting for transparency...

Leading With Courage Through Uncertainty With Sarah Tuakli Cooper

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Nonprofit leadership takes center stage in this robust conversation with Sarah Tuakli Cooper. Host May Harris brings this discussion to life on the Nonprofit Counsel Podcast, highlighting Sarah’s dual roles as executive director and board chair. With decades of experience, Sarah explores how conflict resolution, diversity, equity, and inclusion, as well as authentic nonprofit governance, create stronger organizations. She also shares how women of color can embrace courage, self-care, and voice in leadership. This episode offers practical strategies for building strong board and executive...

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Nonprofit boards, board governance, philanthropy, donor engagement, and nonprofit strategy are front and center in this episode of the Nonprofit Counsel Podcast. Host May Harris sits down with Ryan Ponsford, co-founder of Gateway for Good and founder of Main Street Philanthropy, to talk about how giving and board service can create deeper connections, stronger organizations, and even help reunite a divided world. Ryan shares his journey from private banking into the nonprofit sector, starting with his first uncomfortable board experience where asking tough questions revealed major financial...

More Episodes

Nonprofit marketing, donor engagement, and storytelling are no longer optional. In this episode of the Nonprofit Counsel Podcast, host May Harris sits down with Jules Taggart, founder and CEO of Wayward Kind and fractional Chief Marketing Officer. Jules explains why today’s nonprofits can’t rely only on friendships, snail mail, or one-off campaigns to reach donors.

She explains how social media, storytelling, and a multi-touchpoint approach are critical to donor engagement in today’s crowded nonprofit landscape. You’ll learn why empathy plus utility is the secret to effective marketing, how to segment your audiences, and how even small nonprofits can build momentum without overwhelming their teams

What You Will Learn in This Episode

✅ Why modern donor engagement requires multiple touchpoints across channels
✅ How to move past the stigma of marketing and embrace storytelling
✅ Practical steps to start marketing strategically without overwhelming your team
✅ Why stakeholder conversations generate the most effective content

Is your nonprofit ready to align investments, policies, and technology with your mission? Visit NonprofitCouncil.com to access strategies and tools to help you build sustainable impact and lead with confidence.

Key Timestamps

0:00 Why donor engagement is no longer one touchpoint
0:47 From agency founder to fractional Chief Marketing Officer
2:24 The “M word” stigma: why nonprofits resist marketing
4:08 Donor behavior shifts: from snail mail to social media
8:19 How to start marketing strategically without overwhelm
9:41 Empathy + utility: the two keys to great nonprofit marketing
10:12 Finding part-time marketing help (copywriters, contractors, CMO)
13:04 Marketing beyond donors: reaching program participants & clients
15:24 Why talking to stakeholders creates your best content
16:48 What a fractional Chief Marketing Officer really does
18:54 How to engage your board in marketing efforts
20:19 Final tip: talk to stakeholders before doing anything else

Guest Bio

Jules Taggart is the founder and CEO of Wayward Kind, where she helps nonprofits align marketing strategy with fundraising and strategic plans. As a fractional Chief Marketing Officer, Jules provides both strategic guidance and hands-on execution, ensuring nonprofits use their limited resources effectively to grow donor engagement, attract participants, and strengthen their storytelling.

Resources & Links

For Profit Law Group - Website - https://www.fplglaw.com
Nonprofit Counsel - Website - https://www.nonprofitcounsel.com/
Wayward Kind - Website - https://waywardkind.com/
Jules Taggart - LinkedIn - https://www.linkedin.com/in/julestaggart

#NonprofitMarketing #DonorEngagement #StorytellingForImpact #NonprofitGrowth #FractionalCMO #NonprofitLeadership

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