Ep. 29 - Being technical is great, but being understood is better
Driven Ops Power Talk
Technical folks, this one’s for you! We’re unpacking why technical messages don’t always land and how to fix it. Skip the technical jargon and instead learn how to better align with business teams, communicate clearly, and keep projects moving without all the back-and-forth. Plus, we’re celebrating the end of season two and sharing what’s next for Power Talk.
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Ep. 28 - The new era of the MQL
Driven Ops Power Talk
Join us as we break down why the MQL isn’t dead, but has just been misunderstood. We dig into what a modern MQL should look like, how to align it with today’s buyer journey, and why gating strategy and sales collaboration matter more than ever. Forget the MQL goals of 500 every month and other vanity metrics. If you’re ready to move from chasing numbers to driving real pipeline, this one’s for you.
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Ep. 27 - Let’s talk about making AI your marketing power partner
Driven Ops Power Talk
What if your next big promotion doesn’t come from working harder, but from teaming up with AI? Today we're diving into how AI is transforming the workplace, not by replacing humans, but by amplifying our creativity and productivity. Unpacking the myths fueling AI anxiety, share real-world examples of tools like HubSpot, Fireflies, and Glean, and discuss how to build your personal AI workbench. Is AI also a....fortune teller? Let us know what you think.
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Ep. 26 - When security breaches hit your sales tools
Driven Ops Power Talk
We're talking about the recent breach impacting SalesLoft and Drift customers, which forced the shutdown of critical integrations. Join us as we share what admins should do when systems go dark, why transparency and communication matter during a crisis, and practical prevention tips like MFA, role-based access, and zero-trust practices.
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Ep. 25 - Sales process that works: aligning reps, data and leadership
Driven Ops Power Talk
Join us as we dig into one of the most important parts of sales operations, building a sales process that reps want to follow. We're exploring how to design workflows that feel natural, keep CRM data clean, and give leadership the clarity they need. It's all about practical strategies for aligning processes with real-world selling motions, empowering champions and SDRs, and embedding communication and change management so adoption sticks. Whether you’re rolling out a new process or refreshing an old one, this episode will help you create a system that supports both your reps and your revenue...
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Ep. 24 - Smarter Segmentation Is the Fix for Your Cold Database
Driven Ops Power Talk
We're diving into the all-too-common problem of database fatigue in email marketing, where engagement starts to fall and unsubscribes start to rise. Let's unpack why the "spray and pray" approach needs to die for good and look at smarter strategies for segmentation, re-engagement, and governance to keep your email list healthy and responsive.
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Ep. 23 - Navigating change at work as an ops professional
Driven Ops Power Talk
Change is hard. Whether you're in the middle of a rebrand, launching a new product, or rolling out new tech, it can feel overwhelming. Especially if you're the one expected to make it all happen. We're talking about managing organizational change without losing your mind. From getting buy-in to setting clear goals, building a solid communication plan, and avoiding the chaos. If you’re a marketing, sales, or ops leader trying to keep your team aligned through the storm, this one’s for you.
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Ep. 22 - Marketing vs. Sales: The Sibling Rivalry Slowing Your Revenue
Driven Ops Power Talk
You know that tension between marketing and sales? Yeah, we’re talking about it. In this episode, we get into the real reasons teams butt heads: missed follow-ups, lead quality complaints, broken feedback loops, and more. We’ve seen it all, and chances are, so have you. We also break down how to actually fix it, from building shared funnels to setting real SLAs that both teams can align on.
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Ep. 21 - From Chaos to Clarity: Rebuilding Sales Pipeline and Forecasting with HubSpot
Driven Ops Power Talk
In this special case study episode of Power Talk, Jazmine and Lindsey are joined by Mike Chasteen, SVP of Sales and Customer Success at Base64, to share how the Driven Ops team partnered with his organization to elevate their sales operations. Together, they walk through the process of refining the sales pipeline, cleaning and normalizing over 110,000 records, and implementing a dynamic forecasting system in HubSpot. This collaborative transformation improved data visibility, simplified AE workflows, and strengthened leadership decision-making. If you’re curious what it’s like to work with...
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Ep. 20 - Rippling vs. Deel Spy Scandal, Part 2
Driven Ops Power Talk
Today we are back with part two of the drama between Rippling and Deel. Becca breaks down explosive new details from a public affidavit that confirms what was once only rumor: there was a spy. We reveal how Deel 'ALLEGEDLY' paid a Rippling employee to leak sensitive data and how a honeypot Slack trap led to a corporate takedown. It's true crime meets tech world drama. Buckle up.
info_outlineIn this episode, we kick off our tech review series with a deep dive into Marketo, one of the leading tools in the marketing operations space. Join us as we explore the hits and misses of this powerful platform, discussing its scalability, usability, and data & analytics capabilities. We will provide an overall rating for Marketo, helping you decide if it’s the right fit for your tech stack. You don't want to miss this one!