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How Can Companies Stay Exit-Ready and Build Long-Term Value with Carter Gaither

The B2B Growth Blueprint

Release Date: 11/16/2025

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In this episode, Mark Osborne sits down with Carter Gaither, a corporate strategy and finance expert, to uncover the secrets behind successful M&A deals in today’s changing market. Gaither breaks down how tariffs, interest rates, and global shifts are transforming the deal-making landscape from fast, frothy activity to strategic, cautious acquisitions.

He reveals why businesses should always be exit-ready, how to build a winning support team, and the key to positioning your company as the hero of your sale story—not just the founder.

Tune in to learn how to future-proof your business strategy and thrive in a volatile market.

Quotes:

  1. “Always be ready. Always be ready.”

  2. “If the main character of your story is you, you’re not ready.”

  3. “You want to be in a position where, if you get that offer, if an offer comes across the phone, you’re ready, right? And you’re going to get maximum value.”

Takeaways:

  • Always be ready to sell—operate your business as if sale is always possible.

  • Reduce reliance on owners/key people; build strong teams and processes.

  • Make finance/operations strategic, not just administrative.

  • Use process and accountability to improve work and culture.

  • M&A market is slower; patience and preparation are important. and continuity beyond any single founder.

Conclusion:

Companies should always be prepared for exit opportunities by building strong, independent teams, implementing effective processes, and treating finance as a strategic asset, especially in a challenging M&A market where patience and readiness yield the best results.

Links Mentioned: 

Guest Links: 

LinkedIn: https://www.linkedin.com/in/cartergaither/