The Future of Search: The Impact of AI on User Behavior and SEO
Release Date: 06/24/2025
The Evolving Landscape of Work-keeping employees engaged
Leadership Beyond Borders
Today’s interview explores key themes affecting the modern workforce, including employee engagement, mental health awareness, and technology's dual role. It highlights how traditional work-life balance is shifting, especially for Millennials and Gen Z, and raises concerns about AI's impact on human connection. We discuss the significant focus on mental health in the workplace and how it reflects the significant societal changes, accelerated by public figures discussing their struggles and events like the pandemic that demand more humane practices. We discuss the need for employers to create...
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The Future of Search: The Impact of AI on User Behavior and SEO
Leadership Beyond Borders
Today we are going to talk about the transformative impact of AI in search technology, a topic that has garnered significant attention it is at events like VivaTech. Just returning from VivaTech a couple weeks ago I can vouch for the fact that all eyes were on AI. AI tools such as ChatGPT and Perplexity continue to reshape user behavior and trust in traditional search platforms; we explore these shifts and their implications for businesses. In this episode will delve into the evolving landscape of SEO strategies, the challenges of factual accuracy, and the importance of...
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Cultivating Personal Energy for Job Success
Leadership Beyond Borders
Personal energy is a key factor in achieving job success. By cultivating a positive mindset and managing our energy effectively, we can approach our work with clarity and motivation. When we prioritize activities that energize us, we create a foundation for sustainable success in our careers. By tapping into our personal energy, we unlock our potential and pave the way for meaningful professional achievements. In this episode we explore and try to understand what personal energy really is, and how we can cultivate our own energy to foster success and how we can help our teams and...
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Navigating the New Digital Frontier
Leadership Beyond Borders
As the CEO of a cutting-edge technology company, "Navigating the Digital Frontier," navigating today’s ever-evolving landscape of digital trends is not easy. From the latest advancements in artificial intelligence to changes in customer demands and the impact of social media on digital advertising, it is hard to keep up. In this episode, we discuss the innovations that are transforming digital presence, redefining customer relations, and impacting consumer behavior. Listen to this insightful discussion with a top CEO in digital, along with practical tips to help you stay ahead in this...
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The Heart of the Office: Embracing Love at Work
Leadership Beyond Borders
In todays podcast we are going to talk about two works that are not normally used in the same sentence- Love and Work. We explore the transformative power of love in the workplace while discussion how compassion, empathy, and connection can enhance productivity and create a thriving work environment. We are going to share insights, stories, and practical tips to cultivate a culture of love that benefits everyone in the workplace. About the Guest KELLY WINEGARDEN HALL is a leadership expert and business strategist dedicated to helping individuals and organizations shift from merely...
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Strength Matters: Navigating Challenges for Growth
Leadership Beyond Borders
Harnessing strength in both our private and business life can empower us to better face challenges, overcome obstacles, and live a happier and healthier life. In this episode, we delve into an empowering discussion with actionable tips to help you navigate challenges, amplify your strengths, and elevate your personal and professional growth. About the Guest Steven Gaffney is the CEO of the Steven Gaffney Company. With 30 years of experience advising top leaders and executive teams from Fortune 500 companies, associations, and government agencies, he is recognized as an expert in team...
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The Character Catalyst: Igniting Leadership Excellence
Leadership Beyond Borders
In leadership, the consideration of character is paramount. Leaders of integrity, authenticity, and empathy inspire trust and loyalty among their teams, fostering a positive work culture and driving collective success. Character shapes how leaders handle challenges, make decisions, and interact with others, ultimately defining their impact on people and organizations. In today’s episode we are going dive a leader deeper into why character is paramount, and what that really means to both the individual and the organization. About the Guest Mary Crossan, is a Distinguished University...
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The Importance of Brain, Body, and Breath for Great Leadership
Leadership Beyond Borders
Great leadership encompasses a harmonious balance of the brain, body, and breath. A leader's mental acuity helps in making strategic decisions, problem-solving, and fostering creativity. Physical wellness contributes to resilience, energy, and overall well-being, enabling leaders to handle stress and challenges effectively. Conscious breathing techniques promote focus, clarity of thought, and emotional regulation, allowing leaders to inspire and empower their teams with calmness and confidence. When the brain, body, and breath are in sync, leaders can perform at their best and create a...
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Mindful Communication Unveiled
Leadership Beyond Borders
In a world where we often speak without truly listening, it is rare to scrutinize our own words and their effect on others. In this enlightening episode of "Conscious Conversations," we uncover the significance of mindful communication and the benefits of heightened awareness in our daily interactions. We navigate the intricate art of empathetic speaking and unveil the power of intentional dialogue. Today our aim is to elevate your consciousness, equipping you with practical tools to enhance your self-awareness and deepen your understanding of the conversations you engage in. About the...
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Uncluttering Minds, Reclaiming Space
Leadership Beyond Borders
In this riveting episode, we embark on an exhilarating journey through the intertwining realms of clutter and emotional labor. We uncover the profound impact of clutter on our emotional and physical well-being, and unveil innovative strategies to reclaim not only our space but also our mental fortitude. With an electrifying discussion on emotional labor, we decode its essence, offer invaluable insights on identification and provide empowering solutions as we embark on the journey of decluttering our minds. Our guest in this episode will enlighten and inspire you with observations that will...
info_outlineToday we are going to talk about the transformative impact of AI in search technology, a topic that has garnered significant attention it is at events like VivaTech. Just returning from VivaTech a couple weeks ago I can vouch for the fact that all eyes were on AI.
AI tools such as ChatGPT and Perplexity continue to reshape user behavior and trust in traditional search platforms; we explore these shifts and their implications for businesses.
In this episode will delve into the evolving landscape of SEO strategies, the challenges of factual accuracy, and the importance of personalized search experiences with an expert in this area.
About the Guest
Aaron is the Vice President of Business Development and Partners at Boostability. With 25+ years in online marketing, he has led successful global partnership growth across Australia, Europe, the Middle East, and South Africa. Passionate about local search, e-commerce, and digital strategy,
Aaron is driven to help small businesses thrive in today’s digital landscape. His diverse career includes roles as a consultant, marketer, entrepreneur, and strategist.
Boostability is the global leader in white-label SEO for SMBs. Its proprietary platform, LaunchPad, powers scalable, affordable SEO solutions, tracking over 4.4 million keywords monthly. This data-driven approach helps 86% of customers reach Google’s first page within 6–9 months.
Boostability pioneered affordable SEO at scale and now serves SMBs in 15 countries and 9 languages—more than any other provider globally.
Guest social media
- Website: https://www.boostability.com/
- Facebook: https://www.facebook.com/boostability/
- Instagram: https://www.instagram.com/boostability/
- Company LinkedIn: https://www.linkedin.com/company/boostability
- Guest LinkedIn: https://www.linkedin.com/in/aaronpresbury
- Twitter/X: https://x.com/Boostability
- YouTube: https://www.youtube.com/c/Boostability
Host social media
- Website: www.siinda.org
- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1
- Facebook: https://www.facebook.com/groups/321914342101473/
https://www.facebook.com/followsiinda/