Libsyn Directory

The Future of Search: The Impact of AI on User Behavior and SEO

Release Date: 06/24/2025

The Trust Factor: Building Confidence in People and Organizations

Leadership Beyond Borders

In today’s world, trust matters more than ever. In this episode, we take a fresh look at trust between individuals: how it’s built, tested, and sometimes broken. Then, we zoom out to explore how that same trust shapes teams, leaders, and entire organizations. What happens when trust becomes a shared challenge? How does leadership influence it—and how can organizations measure and strengthen it in meaningful ways? We’ll also uncover why trust isn’t simply something you have or don’t. It exists on a spectrum—and when it breaks down, it can be repaired. Our guest in this episode is...

Turning Pressure into Performance: The 8% System

Leadership Beyond Borders

Pressure is everywhere—but does it really make us perform better? Most of us believe it does, yet research shows that pressure often disrupts our best work. In this episode, we’re breaking down why that happens, the common traps individuals and teams fall into, and three powerful truths about pressure that can change how you perform. We’ll also explore the 8% System—a research-backed approach built on high connection and high courage. Designed to help teams and individuals thrive under pressure, make better decisions, and achieve real results, this system has been...

Precision in Leadership-learning from the Swiss Army

Leadership Beyond Borders

In this episode we discuss one of the most well know Army’s in the world, Swiss Army, where leadership is an art form. Renowned for its precision, adaptability, and unparalleled teamwork, the Swiss Army embodies a leadership model that thrives on innovation and collaboration. Just like a well-oiled machine, every member of the Swiss Army plays a crucial role in achieving collective success. Their model emphasizes resilience, versatility, and a deep sense of unity, fostering an environment where everyone’s strengths are recognized and utilized for the greater good. About the Guest Patrick...

The Retention Revolution: Why People Stay (or Go)

Leadership Beyond Borders

In this episode, we dive into one of the biggest challenges facing business leaders today—retaining top talent. Why do employees stay—or walk away? How can companies turn professional development into a real competitive edge? Join us as we unpack one CEO’s firsthand experience navigating the shifting world of talent and retention. Whether you’re a business leader, HR professional, or simply curious about the future of work, this conversation will leave you with fresh insights and actionable strategies for building teams that last About the Guest Mark Peters is the author of The...

Clicks, Conversions & Connections: The Next Wave for SMBs

Leadership Beyond Borders

In this episode, we explore how digital marketing for small and medium-sized businesses (SMBs) is evolving in the age of AI and automation. Speaking with @Stefano Colonna , CEO of @Movylo shares insights on what SMBs truly need beyond websites and ads — from smarter lead conversion and better customer retention through balancing technology with smart marketing practices. We also discuss how partnerships, data, and new technologies are reshaping growth opportunities, and what the next five years might hold for how SMBs connect with customers in a digital-first world. About the Guest Stefano...

The Power of Preparation: Keys to Success in Life

Leadership Beyond Borders

In this episode, we delve into the importance of preparation for success in all aspects of life. Whether it's preparing for a job interview, a sports competition, or a big presentation, having a well-thought-out plan can make all the difference. This episode's guest has mastered the art of preparation and used preparation to obtain sustained success not only in the sports world but also in the business world. He talks to us about how adequate preparation not only boosts confidence but also sets the foundation for achieving goals and overcoming obstacles. He shares with us his valuable tips and...

Guardians of Digital Fairness: Exploring Europe's DMA

Leadership Beyond Borders

Europe has always been ahead of the game when protecting privacy and a fair playing field for its citizens and businesses. They were the first ones to intro GDPR in 2018, legislation that protected personal data, and many nations around the world followed suit. Now many years later they have introduced the Digital Markets Act, a bold move to promote a fair playing field online. In today’s episode we are going explore what this act is about and if it is working. About the Guests David Mihm has spent his career helping location-oriented companies maximize their digital...

Leading Through Fear: The High Cost of Control

Leadership Beyond Borders

In this episode, we dive into fear-based leadership — a management style built on intimidation, pressure, and the constant threat of consequences. Over the past few years, this approach has been on the rise. Economic uncertainty, rapid technological change, and a culture of constant performance metrics have left many leaders leaning into fear as a way to maintain control. While it can create short-term compliance, the long-term cost is steep: it stifles innovation, erodes trust, and takes a serious toll on employee well-being. We also look at why leaders resort to fear, the damage it causes...

AI & The Impact on Search

Leadership Beyond Borders

Search is undergoing one of the biggest shifts since Google first came onto the scene. From TikTok shaping how Gen Z finds information, to AI engines like ChatGPT and Gemini redefining what it means to “search,” the landscape is moving fast. Organic traffic is shrinking, paid search is evolving, and new monetization models are still uncertain. In this conversation, we’ll explore what these changes mean for brands, publishers, and businesses — and look ahead to what leaders should be doing today to prepare for the search environment of tomorrow. About the guest Sandy Lohr, former CEO of...

Checkmate in Business: Lessons from the Chessboard

Leadership Beyond Borders

In this episode we explore the space where vision meets leadership and leadership sparks innovation., We explore how entrepreneurs can grow into effective leaders, and how strong leadership can turn bold ideas into thriving businesses. Through real stories and practical strategies, we’ll uncover what it takes to inspire teams, build resilience, and create lasting impact. You need to listen to today’s expert Regardless of if you’re just starting your entrepreneurial journey or leading at scale, our expert today will help guide you from vision to success. About the guest John Whitt is the...

More Episodes

Today we are going to talk about the transformative impact of AI in search technology, a topic that has garnered significant attention it is at events like VivaTech. Just returning from VivaTech a couple weeks ago I can vouch for the fact that all eyes were on AI.

AI tools such as ChatGPT and Perplexity continue to reshape user behavior and trust in traditional search platforms; we explore these shifts and their implications for businesses.

In this episode will delve into the evolving landscape of SEO strategies, the challenges of factual accuracy, and the importance of personalized search experiences with an expert in this area.

About the Guest

Aaron is the Vice President of Business Development and Partners at Boostability. With 25+ years in online marketing, he has led successful global partnership growth across Australia, Europe, the Middle East, and South Africa. Passionate about local search, e-commerce, and digital strategy,

Aaron is driven to help small businesses thrive in today’s digital landscape. His diverse career includes roles as a consultant, marketer, entrepreneur, and strategist.

Boostability is the global leader in white-label SEO for SMBs. Its proprietary platform, LaunchPad, powers scalable, affordable SEO solutions, tracking over 4.4 million keywords monthly. This data-driven approach helps 86% of customers reach Google’s first page within 6–9 months.

Boostability pioneered affordable SEO at scale and now serves SMBs in 15 countries and 9 languages—more than any other provider globally.

Guest social media

- Website: https://www.boostability.com/

- Facebook: https://www.facebook.com/boostability/

- Instagram: https://www.instagram.com/boostability/

- Company LinkedIn: https://www.linkedin.com/company/boostability

- Guest LinkedIn: https://www.linkedin.com/in/aaronpresbury

- Twitter/X: https://x.com/Boostability

- YouTube: https://www.youtube.com/c/Boostability

Host social media

- Website: www.siinda.org

www.globalbusinesstherapy.com