The Story of Oceanside’s Hot New Space: Merenda
San Diego Magazine's Happy Half Hour
Release Date: 01/02/2025
San Diego Magazine's Happy Half Hour
#389 Happy Half Hour heads to the oceanfront deck at Nobu Del Coronado, one of the newest openings as part of the Hotel Del’s recently completed $550 million renovation. Chefs CJ and Victor walk us through dishes like yellowtail crudo with jalapeño, crispy rice with spicy tuna, three-day miso cod, and real wasabi grated on sharkskin, as well as the philosophical underpinnings that make Nobu, well, Nobu. To follow Nobu at the Hotel Del . Discover more at
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#388 On this episode of Happy Half Hour, Troy Johnson sits down with Ron and Isabel Oliver, the duo behind Somos Maíz. Isabel grew up in Michoacán learning how to make masa the traditional way. Ron spent 20 years as chef de cuisine at the Marine Room. Now they’re sourcing heirloom corn from farmers in Mexico and turning it into fresh masa that’s showing up on plates at Valle, Tohono, and beyond. They chat about how most tortilla makers get it wrong, why blue corn usually isn’t blue corn, and what makes real masa so hard to get right. To follow Somos Maiz click . Discover...
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#387 Happy Half Hour goes full fried as Troy and Jackie broadcast from the San Diego County Fair, tasting their way through 18 brain-and-taste bud-bending entries in the 2025 Fairtastic Food Competition. Spam wonton tacos. Cajun honey dogs. Furikake fries with runny eggs and edible flowers. But one stood above them all: a tres leches cinnamon roll from Country Fair Cinnamon Rolls, dreamed up by a third-generation baker, Willie Mattis whose family nailed the recipe in one take. The frosting didn’t just sit on top—it soaked through the roll, prompting creation of a new verb: sauceting. Troy...
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#386 This week’s Happy Half Hour comes to you straight from the bar at Fort Oak, where we posted up with Jess Stewart, Trust Restaurant Group’s beverage director and the mind behind some of San Diego’s most quietly brilliant cocktails. She breaks down her kitchen-driven approach to drink-making (yes, there’s salt in that watermelon margarita), why bartenders hate mojitos, and how she turned “Oyster Mondays with Friends” into a must-hit Mission Hills hang. Joining us are Preston Caffrey and Patrick Tracy of Bebemos Tequila, the new San Diego-based brand bringing a dreamy, vintage...
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#385 This week on Happy Half Hour, hosts Troy Johnson and Jackie Bryant welcome Mike and Jenny Eastwood of Smallgoods American Cheeses & Provisions—a La Jolla gem born out of NYC’s Murray’s Cheese and years in San Diego’s farmers market trenches. The couple shares how a career in commercial production, a cheese cave internship, and a well-timed move from Byron Bay to San Diego turned into a sandwich-slinging, American cheese–championing neighborhood mainstay that happens to be in the same building where Mike worked 30 years ago at Spike & Mike's Festival of Animation. They...
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#384 This week’s Happy Half Hour is equal parts hot sauce origin story and full-blown love fest for San Diego’s indie food scene. Troy Johnson confesses he’s a BBQ purist—until one burger from Rosemary’s shatters his sauce snobbery with a tangy, tamarind-laced revelation. Enter Larz Watts, the founder of Oak Steak BBQ, who built his now-beloved sauce business during the pandemic with nothing but backyard smokers, a Co-Packer crash course, and a spider his son named “Oak Steak.” From humble PB roots (yes, Lars once lived on a boat) to hot chicken collabs at Shore Club, mustard...
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#383 In this week’s episode of Happy Half Hour, Troy Johnson and Jackie Bryant raise a glass to Carlsbad’s buzziest new opening: Little Victory Wine Bar. Co-owners Jeremy Simpson, a natty wine obsessive with a pedigree from LA’s Bestia, and Elliott Townsend, a hyper-local chef known for the pop-up Long Story Short, join the show to talk fermentation, formation, and forging a dream. The duo—half of a husband-and-wife Voltron of culinary minds—built a spot where natural wine and soulful, seasonal cooking meet with zero pretension. Natural wine gets demystified, tinned fish gets love,...
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#382 Troy and Jackie dig into the story behind Little Fox Cups and Cones, the Oceanside shop that’s putting an inventive spin on ice cream. Owner Megan Koll started as a bartender at CH Projects, then honed her craft at Juju Lee before turning her obsession with flavor and local sourcing into a cult-favorite ice cream shop. With flavors like toasted cornmeal, brioche-swirl avocado from Jason Mraz’s farm, and spicy carrot hazelnut brittle made from local produce, Little Fox is serving up more than just scoops. It’s storytelling in a cone. To follow Little Fox click . Discover more...
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#381 In this episode of Happy Half Hour, Troy Johnson and Jackie Bryant meet up with Preston Caffrey, founder of the brand-new Bebemos Tequila, to launch their “Joven Golden Hour” tour—a series of pairings between local restaurants and Caffrey’s clean, additive-free tequila made in partnership with small-batch agave growers in Mexico. Recorded at Ranch 45 with chef DuVal Warner, the group dives into Brandt Beef bone marrow luges, beef tallow–washed cocktails, and one of the best pastrami sandwiches in the city, while unpacking what makes Bebemos different and why Caffrey insists on...
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#380 This week, we head from a La Jolla strip mall to the glitter of LA’s reality TV scene before landing in the heart of Old Town. Pietro Busalacchi—bartender, hustler, and heir to one of San Diego’s most iconic restaurant families—joins us to talk about growing up in Little Italy, working at Lisa Vanderpump’s TomTom, and how he brought that chaos and charm back home to launch Trattoria Don Pietro, El Sueño, and TAKO, his bold Mexican-style sushi bar. We talk stories, like a tree catching fire on set, surprise tequila nights with Nickelback, and why escargot and Dover sole at...
info_outline#363 To kick off 2025, Troy and Jackie sit down with Aaron and Lauren Crossland—Oceanside local and food anthropologist duo behind north county’s newest arrival, Merenda Wine Bar & Retail Shop. Lauren talks about what she’s learned getting her phD in studying the cultural pathways of food, and Aaron gives his take on how O’Side has evolved. Designed by Bells & Whistles (Starlite, Jeune et Jolie), their wine shop/restaurant/third space is named after a chapter in the book of famed rogue food writer Patience Gray—and they enlisted beverage director Heidi Greenwood (Junper & Ivy, etc.) to pair wines with dishes like grilled duck and rockfish carpaccio from chef Xavier De La Cruz. To follow Merenda click HERE.
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