27. Beyond Intuition: Framework for Evidence-Guided Product Management with Itamar Gilad
The Estee Show - Product Management & Business Insights
Release Date: 05/20/2024
46. The Israel-Gaza War with Uri Kurlianchik
The Estee Show - Product Management & Business Insights
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45. Understanding the H1B Visa with Rachel Windzberg
The Estee Show - Product Management & Business Insights
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44. Understanding Employer-Insurance Dynamics with Masoud Assali
The Estee Show - Product Management & Business Insights
AI and the Future of Work: An In-Depth Conversation with Masoud Assali In this episode of the Estee Show, Estee sits down with Masoud Assali, a staff product manager at Intuit, to discuss the intricate relationship between employers and health insurance in the U.S. and the broader impact of artificial intelligence on employment. Estee and Masoud delve into the increasing healthcare costs, the historical context of employer-provided insurance, and the implications of AI-powered prototyping on the job market. Alongside these themes, they explore the potential future of work, emphasizing how AI...
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43. Unpacking Antisemitism on College Campuses with Shai Goldman
The Estee Show - Product Management & Business Insights
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42. The Paradox of Service: Can Great CX Mean No Service at All? With Ben Segal
The Estee Show - Product Management & Business Insights
Transforming Customer Experience: Insights from Ben Siegel In this episode, we explore the critical role of customer experience (CX) in business success with Ben Siegel. The discussion highlights the importance of integrating CX with product management, engineering, and marketing to create a cohesive customer-first approach. Ben emphasizes the significance of empathy, proactive service, and strategic investment in CX to not only retain customers but also to create brand ambassadors. Through real-life examples and actionable insights, Ben demonstrates how exceptional customer service can...
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41. Bad Managers and How Not to Be One with Rachel Windzberg and Dave Lifson
The Estee Show - Product Management & Business Insights
Mastering the Art of Management: Insights, Challenges, and Strategies In this comprehensive episode, we delve deep into the multifaceted world of management. Drawing from personal experiences and professional journeys, Rachel, David, and other speakers examine the defining traits of good and bad managers, highlighting the impact on mental health and job satisfaction. They stress the importance of trust, clarity, and genuine care in manager-employee relationships and explore how effective one-on-one meetings can boost team dynamics and psychological safety. The conversation also touches...
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40. Inside Fitbod: Habit Building in Fitness Tech with Josh Gnanayutham
The Estee Show - Product Management & Business Insights
Unlocking the Future of Fitness with Josh from FitBod Join us in this exciting episode as we sit down with Josh, a seasoned product manager with an impressive background in consumer tech, to explore the innovative world of FitBod. Discover how Josh's passion for weightlifting shaped his career and led him to FitBod, an app revolutionizing the way we approach strength training. Josh shares his insights on habit formation in fitness, the key features of FitBod, the role of AI in personalizing workouts, and the future of fitness apps. Perfect for tech enthusiasts and fitness buffs alike,...
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39. Weightlifting Insights from a Product Manager with Arianna Hoffman
The Estee Show - Product Management & Business Insights
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38. The Anti-AI vs. Pro-AI Debate with Shane Ursani
The Estee Show - Product Management & Business Insights
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37. Deep Dive into Fractional Product Management with Aakash Gupta
The Estee Show - Product Management & Business Insights
Unlocking the Power of Fractional Product Leadership with Aakash Gupta In this episode of the Estee Show, we explore the evolving world of fractional product leadership with expert Aakash Gupta. This deep dive follows our previous discussion on the topic with Ben Erez and expands on the insights found in an extensive 16,000-word article co-authored by Aakash and Jason Knight, host of the One Knight in Product podcast. Aakash discusses the intricacies of the fractional PM role, from pricing strategies and engagement setup to avoiding common pitfalls and ensuring successful...
info_outlineIn this episode of The Estee Show, Itamar Gilad, a former product manager at Google, Microsoft, and IBM, discusses his experiences and insights from his career. Focusing on his new book, 'Evidence Guided, Creating High-Impact Products in the Face of Uncertainty' he introduces the concept of 'evidence-guided' product management, contrasting it with traditional methods that rely heavily on intuition and fixed roadmaps. He emphasizes the importance of gathering and following evidence to make informed decisions, and addresses how his frameworks, including the GIST model and confidence meter, provide practical applications for prioritizing and validating ideas. Through anecdotes and historical examples from industry giants like Apple and Amazon, Gilad elaborates on the role of humility, testing, and iterative development in successful product management. He also shares his thoughts on organizational resistance to change and strategies to foster a more evidence-based, innovative culture. A must-listen for anyone interested in modern product management practices.
Itamar's Bio: Itamar is a coach, author and speaker specializing in evidence-guided product management and product strategy. For over two decades he held senior product management and engineering roles at Google, Microsoft and a number of startups. At Google Itamar worked at YouTube and led parts of Gmail.
Itamar is the author of the book Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty. He also publishes a popular product management newsletter and is the creator of a number of product management methodologies including GIST Framework and The confidence meter.
Itamar is based in Barcelona, Spain. You can find more information on his website: https://itamargilad.com/
00:00 - Introduction and background on Itamar Gilad, author of "Evidence Guided Product Management"
02:20 - Definition of "fake door test" for measuring user interest02:50 - Definition of ICE/RICE prioritization frameworks
03:15 - Definition of OKRs (Objectives and Key Results)
04:00 - Gilad's journey from being a product manager to writing his book
07:40 - Discussing the GIST framework (Goals, Ideas, Steps, Tasks)
10:20 - The importance of humility and not having all the answers as a product manager
12:15 - Examples of successful product launches at Google using evidence-guided approach
15:40 - Proper use of ICE/RICE frameworks and avoiding common pitfalls
19:20 - The role of experimentation and testing ideas before fully building them
22:30 - Leadership's role in embracing ambiguity and disciplined product development